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United States
Provider of SaaS platform to the direct and social selling industry. The company provides the framework to scale from start-up to enterprise such as Marketing System, Office Portal and ERP, eCommerce, CRM, BI, and Commissions.
Last updated
In 2021, DirectScale's revenue reached $4.5M. Since its launch in 2010, DirectScale has shown consistent revenue growth.
DirectScale reached a $13.4M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $13.4M | - |
CEO
Since 2002, Rodger Smith has brought his entrepreneurial mindset and no-nonsense, sincere leadership style to the direct and social selling industry. Rodger successfully completed the merger of his first technology company with a competitor in 2010. He then co-founded the company that would become DirectScale in 2012, and by 2017 completed two successful rounds of funding. Rodger currently serves as CEO where his ultimate goal is to disrupt and heal the industry from the bad software experiences historically available by providing best-of-breed, intuitive solutions on a powerful, modern and extensible platform. As a consultant, he has advised on both the corporate executive and top distributor level at organizations including Kynect/Stream, TruVision, Vasayo, NewULife, ToriBelle, Nerium, Visalus, Beachbody, Tupperware, AVON, MonaVie, and XanGo among others.
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for DirectScale yet.
DirectScale employs approximately 53 people as of 2026, including 2 sales reps that carry a quota.
DirectScale generates $4.5M in revenue.
DirectScale was founded by Rodger Smith.
The CEO of DirectScale is Rodger Smith.
DirectScale raised $0.
DirectScale has 53 employees.
DirectScale is headquartered in United States.
DirectScale operates across multiple industries. Browse revenue, funding, and growth data for DirectScale in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$13.4M
2021 Revenue
$4.5M
Funding
$0
Team
53
Founded
2010
| Year | Milestone | Source |
|---|---|---|
| 2021 | DirectScale Hit $4.5m revenue in April 2021 | |
| 2010 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 53 employees (April 2021) |
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