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DirectScale

United States

Valuation

$13.4M

2021 Revenue

$4.5M

Funding

$0

Team

53

Founded

2010

How DirectScale CEO Rodger Smith grew to $4.5M revenue with a 53 person team in 2021.

Provider of SaaS platform to the direct and social selling industry. The company provides the framework to scale from start-up to enterprise such as Marketing System, Office Portal and ERP, eCommerce, CRM, BI, and Commissions.

Last updated

DirectScale Revenue

In 2021, DirectScale's revenue reached $4.5M. Since its launch in 2010, DirectScale has shown consistent revenue growth.

DirectScale Revenue GrowthReported revenue / ARR over time$0$1M$2M$3M$4M$5M2010201220142016201820202021$0$4.5MSource: GetLatka.com
YearMilestoneSource
2021DirectScale Hit $4.5m revenue in April 2021
2010Launched with $0 revenue

DirectScale Valuation, Funding Rounds

DirectScale's most recent disclosed valuation is $13.4M.

DirectScale Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12010Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Rodger Smith

CEO

Since 2002, Rodger Smith has brought his entrepreneurial mindset and no-nonsense, sincere leadership style to the direct and social selling industry. Rodger successfully completed the merger of his first technology company with a competitor in 2010. He then co-founded the company that would become DirectScale in 2012, and by 2017 completed two successful rounds of funding. Rodger currently serves as CEO where his ultimate goal is to disrupt and heal the industry from the bad software experiences historically available by providing best-of-breed, intuitive solutions on a powerful, modern and extensible platform. As a consultant, he has advised on both the corporate executive and top distributor level at organizations including Kynect/Stream, TruVision, Vasayo, NewULife, ToriBelle, Nerium, Visalus, Beachbody, Tupperware, AVON, MonaVie, and XanGo among others.

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Customers

We do not have customer count information for DirectScale yet.

DirectScale Employees & Team Size

DirectScale employs approximately 53 people as of 2026, including 2 sales reps that carry a quota.

DirectScale Team GrowthReported headcount over time013253850632010201220142016201820202021005353Source: GetLatka.com
YearMilestoneSource
2021Reached 53 employees (April 2021)

Frequently Asked Questions about DirectScale

What is DirectScale's revenue?

DirectScale generates $4.5M in revenue.

Who founded DirectScale?

DirectScale was founded by Rodger Smith.

Who is the CEO of DirectScale?

The CEO of DirectScale is Rodger Smith.

How much funding does DirectScale have?

DirectScale raised $0.

How many employees does DirectScale have?

DirectScale has 53 employees.

Where is DirectScale headquarters?

DirectScale is headquartered in United States.

Compare DirectScale to the industry

DirectScale operates across multiple industries. Browse revenue, funding, and growth data for DirectScale in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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DirectScale Revenue 2021: $4.5M ARR, $13.4M Valuation