DirectScale
United States
2021 Revenue
$4.5M
Funding
$0
Team
53
Founded
2010
DirectScale Revenue (2021)
Provider of SaaS platform to the direct and social selling industry. The company provides the framework to scale from start-up to enterprise such as Marketing System, Office Portal and ERP, eCommerce, CRM, BI, and Commissions.
Last updated
DirectScale Revenue
In 2021, DirectScale's revenue reached $4.5M. Since its launch in 2010, DirectScale has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2021 | DirectScale Hit $4.5m revenue in April 2021 | |
| 2010 | Launched with $0 revenue |
DirectScale Valuation, Funding Rounds
DirectScale is a bootstrapped ERP Systems startup. Founded in 2010, DirectScale has grown to $4.5M in revenue without raising any venture capital or outside funding.
As a self-funded ERP Systems SaaS company, DirectScale has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
Founder / CEO
Rodger Smith
CEO
Since 2002, Rodger Smith has brought his entrepreneurial mindset and no-nonsense, sincere leadership style to the direct and social selling industry. Rodger successfully completed the merger of his first technology company with a competitor in 2010. He then co-founded the company that would become DirectScale in 2012, and by 2017 completed two successful rounds of funding. Rodger currently serves as CEO where his ultimate goal is to disrupt and heal the industry from the bad software experiences historically available by providing best-of-breed, intuitive solutions on a powerful, modern and extensible platform. As a consultant, he has advised on both the corporate executive and top distributor level at organizations including Kynect/Stream, TruVision, Vasayo, NewULife, ToriBelle, Nerium, Visalus, Beachbody, Tupperware, AVON, MonaVie, and XanGo among others.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
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| Advice for 20 year old self | - |
Customers
We do not have customer count information for DirectScale yet.
DirectScale Employees & Team Size
DirectScale employs approximately 53 people as of 2026, including 2 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 53 employees (April 2021) |
Frequently Asked Questions about DirectScale
What is DirectScale's revenue?
DirectScale generates $4.5M in revenue.
Who founded DirectScale?
DirectScale was founded by Rodger Smith.
Who is the CEO of DirectScale?
The CEO of DirectScale is Rodger Smith.
How much funding does DirectScale have?
DirectScale is bootstrapped and has not raised outside funding.
How many employees does DirectScale have?
DirectScale has 53 employees.
Where is DirectScale headquarters?
DirectScale is headquartered in United States.
Compare DirectScale to the industry
DirectScale operates across multiple industries. Browse revenue, funding, and growth data for DirectScale in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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