Attribution SoftwareDreamdata, Kalvebod Brygge 39-41, Copenhagen, DenmarkFounded 2018CEO Lars Grønnegaard
Dreamdata.io is a B2B revenue attribution and data platform founded in 2018 by three co-founders, including CEO Lars Grønnegaard and CTO Ole Dallerup, both formerly of Trustpilot.
Lars Grønnegaard said on camera that Dreamdata.io's annual revenue was $1.5M (2023). That is up 200% from $500K a year earlier. Dreamdata.io is #886 on the Latka List, level with five others. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| 2020 | $100K | Founder interviewWatch at 10:12 |
| Nov 2021 | $500K | Founder interviewWatch at 9:28 |
| Nov 2022 | $962.5K | – |
| 2023 | $1.5M | Lars Grønnegaard on cameraWatch at 9:44 |
| Mar 2024 | $3M | Calculated from what Lars Grønnegaard saidWatch at 9:31 |
– source not recorded
Dreamdata.io is privately held, so there is no Dreamdata.io stock to buy. Investors valued it at $30M in its June 2023 Series A.
Valuation history$30M Series A 2023$20M Seed 2020$20M Pre-Seed 2019
Dreamdata.io has raised $12.5M across four rounds since 2018. The latest was a $7M Series A in June 2023.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Jun 2023 | Series A | $7M | $30M | Lars Grønnegaard on cameraWatch at 13:24 |
| Jun 2020 | Seed | $4M | $20M | Lars Grønnegaard on cameraWatch at 3:27 |
| Sep 2019 | Pre-Seed | $535K | $20M | – |
| 2018 | Just under | $1M | – | Founder interviewWatch at 4:26 |
| Total raised | $12.5M |
Nathan Latka has interviewed Dreamdata.io twice, speaking with Lars Grønnegaard and Ole Dallerup. Each figure links to the second it was said.
Watch: How Dreamdata.io Reached $3M ARR and 120 Paying Customers in 2024 (Interview with CEO Lars Grønnegaard)March 2024 · Lars Grønnegaard, CEO and Co-Founder
Watch: How Dreamdata.io Reached $500K ARR with 30 Customers in 2021 (Interview with CTO Ole Dallerup)November 2021 · Ole Dallerup, CTO and Co-Founder
Dreamdata.io competes most directly with HubSpot, MadKudu and Albacross.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 HubSpot | $3.1B | $100.5M | 7,639 | 205K | 2006 |
 MadKudu | $5.8M | – | 46 | – | 2014 |
| Dreamdata.io | $1.5M | $12.5M | 45 | 120 | 2018 |
 Albacross | $1.5M | $3.8M | 25 | 11.3K | 2014 |
#68 of 131 Attribution Software companies by revenue · category median $2M · See the ranking
Philip Petersen, Steffen Hedebrandt and Lars Grønnegaard Hansen founded Dreamdata.io in 2018. Lars Grønnegaard is CEO. Dreamdata.io had 45 employees (March 2024), up from 39 a year earlier.
InvestorsHerman Kienhuis, Mark Boje Jensen, Jesper Lindhardt
Also at Dreamdata.ioNick Turner, Robin Lidback, Mel Simons, Camilla Ostergaard, Laura Erdem, Elise McCreary, Hugh Tolmie, Johanne Kure Kortegaard, Sander Luckow, Alberto Possagno, Patrycja Chaberska Nauntofte, Andrea Coloma, Samuel Malpiedi, Ines Ben Farhat, Jeremy Sacramento, Alexandra Flygare, Anna Thorsen, Vitoria Calil Cancado, Aleksandar Grbic, Ibrahim Alami, Evin Sahin, Doru Mihai, Abel Aioanei 爱博, Triin Pärnpuu, Reese Hartlage, Yannis Mageiras, Riccardo Longo, Andreea Mahu, Sierra Davis, Patrick-Ranjit D. Madsen, Jing Lin, Dominik Badel, Pramana Sanusi, Luiz Gustavo de Figueiredo, Li Kang, Mikkel Settnes, Rune J., Jonathan Drennan, Noah Post-Hyatt, Daniel O., Daniela Muntean, Bui Hrannar Buason, Livia Hanisch, Daniel Camacho, Anton Lauritsen, Sae Pfeiffer, Giulia Pagliari, Eve Thorsen, Natalie Andersen, Andy Dyrcz, Lívia Ilona Hanisch
Formerly at Dreamdata.ioNeil Murray
| As of | Employees | Source |
|---|---|---|
| Mar 2024 | 45 | Lars Grønnegaard on cameraWatch at 12:15 |
| Nov 2023 | 57 | – |
| Nov 2022 | 39 | – |
| Nov 2021 | 20 | – |
| Nov 2020 | 14 | – |
Dreamdata.io's annual revenue was $1.5M in 2023, as Lars Grønnegaard said on camera.
Investors valued Dreamdata.io at $30M in its June 2023 Series A, as Lars Grønnegaard said on camera.
Dreamdata.io has raised $12.5M across four funding rounds. The latest was a $7M Series A in June 2023.
No. Dreamdata.io is a private company, so its shares aren't traded on a stock exchange.
Dreamdata.io had 45 employees in March 2024, as Lars Grønnegaard said on camera.
Lars Grønnegaard is the CEO of Dreamdata.io. Nathan Latka interviewed Lars Grønnegaard in March 2024.
Philip Petersen, Steffen Hedebrandt and Lars Grønnegaard Hansen founded Dreamdata.io in 2018.
23 said on camera. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 29, 2026Data disclaimerReport a correctionClaim this profile