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Editedrevenue & funding

Retail Intelligence SoftwareLondon, England, United KingdomFounded 2009CEO Geoff Watts

Edited is a Retail Intelligence Software company based in London, founded in 2009.

edited.comLinkedInUpdated Dec 20, 2024
Annual revenue
$18.1M
Oct 2024EST.
Total raised
$35M
3 rounds
Employees
228
Dec 2024
Customers
42K

Edited revenue

Edited has not published its revenue. GetLatka estimates it at about $18.1M a year (October 2024).

$0
$5M
$10M
$15M
$8.9M
–
$13.3M
$18.1M
2021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 3 revenue readings, with sources
As ofRevenueSource
Apr 2021$8.9M–
Dec 2023$13.3MEST.GetLatka estimate
Oct 2024$18.1MEST.GetLatka estimate

– source not recorded

Edited funding rounds & investors

Edited has raised $35M across three rounds since 2011. The latest was a $29M funding round in April 2020.

DateRoundRaised
Apr 2020Funding round$29M
Feb 2014Funding round$4.4M
Jun 2011Funding round$1.6M
Total raised$35M

Edited competitors

Edited competes most directly with First Insight and Intelligence Node.

CompanyRevenueEmployeesCustomersFounded
First Insight$21M113–2007
Edited$18.1M22842K2009
Intelligence Node$15.2M1381002012

Edited CEO, founders & employees

Geoff Watts founded Edited in 2009 and runs it as CEO. Edited had 228 employees (December 2024, LinkedIn), up from 201 a year earlier.

0
100
200
162
197
201
228
2021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 6 headcount readings, with sources
As ofEmployeesSource
Dec 2024228LinkedIn
Oct 2024226LinkedIn
Dec 2023201LinkedIn
Dec 2022197LinkedIn
Dec 2021162LinkedIn
Apr 2021101–

Edited FAQ

What is Edited's revenue?

GetLatka estimates Edited's revenue at about $18.1M a year (October 2024). The company hasn't published its own figure.

How much funding has Edited raised?

Edited has raised $35M across three funding rounds. The latest was a $29M funding round in April 2020.

How many employees does Edited have?

Edited had 228 employees in December 2024, according to LinkedIn.

Who is the CEO of Edited?

Geoff Watts is the CEO of Edited and founded the company in 2009.

Who founded Edited?

Geoff Watts founded Edited in 2009.

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How this page is sourced

5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Dec 20, 2024Data disclaimerReport a correctionClaim this profileRun Edited? Join the podcast