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2024 Revenue

$10.7M

Funding

$0

YOY

-3.6%

Team

20

Founded

2018

How Sweet Analytics CEO Oliver Spark grew to $10.7M revenue with a 20 person team in 2024.

Sweet Analytics is a marketing and customer analytics tool that provides a customer data platform for businesses. It offers enhanced tracking capabilities and helps businesses analyze and optimize their marketing strategies.

Last updated

Sweet Analytics Revenue

In 2024, Sweet Analytics's revenue reached $10.7M. The company previously reported $11.1M in 2023. Since its launch in 2018, Sweet Analytics has shown consistent revenue growth.

Sweet Analytics Revenue GrowthReported revenue / ARR over time$0$3M$5M$8M$10M$13M2018201920202021202220232024$0$4M$10M$10M$11M$11MSource: GetLatka.com
YearMilestoneQuote
2024Sweet Analytics Hit $10.7m revenue in October 2024
2023Sweet Analytics Hit $11.1m revenue in November 2023
2022Sweet Analytics Hit $10.3m revenue in November 2022
2021Sweet Analytics Hit $9.8m revenue in November 2021
2021Sweet Analytics Hit $9.8m revenue in April 2021
2020Sweet Analytics Hit $3.6m revenue in December 2020
2018Launched with $0 revenue

Sweet Analytics Valuation, Funding Rounds

Sweet Analytics is a bootstrapped E-Commerce Analytics Software startup. Founded in 2018, Sweet Analytics has grown to $10.7M in revenue without raising any venture capital or outside funding.

As a self-funded E-Commerce Analytics Software SaaS company, Sweet Analytics has built its business with no outside investment.

Sweet Analytics Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12018Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Oliver Spark

Experienced marketing-led multi-channel retailer, who grew The White Company from £6m to £50m and now has created and built Sweet Analytics, a platform which connects with all the marketing platforms that you know and love, and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward.

Q&A

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Customers

We do not have customer count information for Sweet Analytics yet.

Sweet Analytics Employees & Team Size

Sweet Analytics employs approximately 20 people as of 2026, down from 22 in 2023.

Sweet Analytics Team GrowthReported headcount over time05101520252018201920202021202220232024002020Source: GetLatka.com
YearMilestone
2024Reached 20 employees (December 2024)
2024Reached 20 employees (October 2024)
2023Reached 22 employees (November 2023)
2022Reached 21 employees (November 2022)
2021Reached 20 employees (November 2021)
2021Reached 20 employees (April 2021)
2020Reached 14 employees (November 2020)

Frequently Asked Questions about Sweet Analytics

What is Sweet Analytics's revenue?

Sweet Analytics generates $10.7M in revenue.

Who founded Sweet Analytics?

Sweet Analytics was founded by Oliver Spark.

Who is the CEO of Sweet Analytics?

The CEO of Sweet Analytics is Oliver Spark.

How much funding does Sweet Analytics have?

Sweet Analytics raised $0.

How many employees does Sweet Analytics have?

Sweet Analytics has 20 employees.

Where is Sweet Analytics headquarters?

Sweet Analytics is headquartered in London, United Kingdom.

Compare Sweet Analytics to the industry

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Sweet Analytics Revenue 2024: $10.7M ARR (Bootstrapped)