Sweet Analytics
2024 Revenue
$10.7M
Funding
$0
YOY
-3.6%
Team
20
Founded
2018
How Sweet Analytics CEO Oliver Spark grew Sweet Analytics to $10.7M revenue with a 20 person team in 2024.
Sweet Analytics is a marketing and customer analytics tool that provides a customer data platform for businesses. It offers enhanced tracking capabilities and helps businesses analyze and optimize their marketing strategies.
Last updated
Sweet Analytics Revenue
In 2024, Sweet Analytics's revenue reached $10.7M. The company previously reported $11.1M in 2023. Since its launch in 2018, Sweet Analytics has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Sweet Analytics Hit $10.7m revenue in October 2024 | |
| 2023 | Sweet Analytics Hit $11.1m revenue in November 2023 | |
| 2022 | Sweet Analytics Hit $10.3m revenue in November 2022 | |
| 2021 | Sweet Analytics Hit $9.8m revenue in November 2021 | |
| 2021 | Sweet Analytics Hit $9.8m revenue in April 2021 | |
| 2020 | Sweet Analytics Hit $3.6m revenue in December 2020 | |
| 2018 | Launched with $0 revenue |
Sweet Analytics Valuation, Funding Rounds
Sweet Analytics is a bootstrapped E-Commerce Analytics Software startup. Founded in 2018, Sweet Analytics has grown to $10.7M in revenue without raising any venture capital or outside funding.
As a self-funded E-Commerce Analytics Software SaaS company, Sweet Analytics has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Sweet Analytics Employees & Team Size
Sweet Analytics employs approximately 20 people as of 2026, down from 22 in 2023.
Sweet Analytics has 20 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 20 employees (December 2024) |
| 2024 | Reached 20 employees (October 2024) |
| 2023 | Reached 22 employees (November 2023) |
| 2022 | Reached 21 employees (November 2022) |
| 2021 | Reached 20 employees (November 2021) |
| 2021 | Reached 20 employees (April 2021) |
| 2020 | Reached 14 employees (November 2020) |
Founder / CEO
Oliver Spark
Experienced marketing-led multi-channel retailer, who grew The White Company from £6m to £50m and now has created and built Sweet Analytics, a platform which connects with all the marketing platforms that you know and love, and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Sweet Analytics yet.
Frequently Asked Questions about Sweet Analytics
What is Sweet Analytics's revenue?
Sweet Analytics generates $10.7M in revenue.
Who founded Sweet Analytics?
Sweet Analytics was founded by Oliver Spark.
Who is the CEO of Sweet Analytics?
The CEO of Sweet Analytics is Oliver Spark.
How much funding does Sweet Analytics have?
Sweet Analytics raised $0.
How many employees does Sweet Analytics have?
Sweet Analytics has 20 employees.
Where is Sweet Analytics headquarters?
Sweet Analytics is headquartered in London, United Kingdom.
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Compare Sweet Analytics to the industry
Sweet Analytics operates across multiple industries. Browse revenue, funding, and growth data for Sweet Analytics in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .