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Retail Assortment Planning SoftwareWarrendale, PennsylvaniaFounded 2007CEO Greg Petro

First Insight is a Retail Assortment Planning Software company based in Warrendale, founded in 2007.

firstinsight.comLinkedInUpdated Sep 10, 2026
Annual revenue
$21M
Nov 2024EST.
Employees
113
Dec 2024

First Insight revenue

First Insight has not published its revenue. RocketReach puts it at about $21M a year (November 2024).

$0
$10M
$20M
$7M
–
$9.2M
$21M
2021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 4 revenue readings, with sources
As ofRevenueSource
Apr 2021$7M–
Oct 2023$9.2MEST.GetLatka estimate
Oct 2024$11.6MEST.GetLatka estimate
Nov 2024$21MEST.RocketReach estimate

– source not recorded

First Insight competitors

First Insight competes most directly with Edited, Tethr and PredictHQ.

CompanyRevenueFundingEmployeesFounded
First Insight$21M–1132007
Edited$18.1M$35M2282009
Tethr$10M$51.2M252013
PredictHQ$3.8M$33.5M782015

First Insight CEO, founders & employees

Greg Petro founded First Insight in 2007 and runs it as CEO. First Insight had 113 employees (December 2024, LinkedIn), down from 124 a year earlier.

0
50
100
113
133
124
113
2021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 6 headcount readings, with sources
As ofEmployeesSource
Dec 2024113LinkedIn
Oct 2024124LinkedIn
Oct 2023124LinkedIn
Oct 2022133LinkedIn
Dec 2021113LinkedIn
Apr 202183–

First Insight FAQ

What is First Insight's revenue?

RocketReach estimates First Insight's revenue at about $21M a year (November 2024). The company hasn't published its own figure.

How many employees does First Insight have?

First Insight had 113 employees in December 2024, according to LinkedIn.

Who is the CEO of First Insight?

Greg Petro is the CEO of First Insight and founded the company in 2007.

Who founded First Insight?

Greg Petro founded First Insight in 2007.

Browse Retail Assortment Planning Software

How this page is sourced

5 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Sep 10, 2026Data disclaimerReport a correctionClaim this profileRun First Insight? Join the podcast