First Insight
2024 Revenue
$21M
Funding
$0
YOY
128.2%
Team
113
Founded
2007
How First Insight CEO Greg Petro grew to $21M revenue with a 113 person team in 2024.
Provider of a cloud-based predictive analytic platform intended to empower retailers and brands to introduce the right products at the right price. The company's platform offers insight into consumer demand and optimal entry price points for new products and the information is delivered by applying predictive analytic models, enabling clients to increase full-price sales and improve gross margins with measurable gains and product development.
Last updated
First Insight Revenue
In 2024, First Insight's revenue reached $21M. The company previously reported $11.6M in 2024. Since its launch in 2007, First Insight has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | First Insight Hit $21m revenue in November 2024 | |
| 2024 | First Insight Hit $11.6m revenue in October 2024 | |
| 2023 | First Insight Hit $9.2m revenue in October 2023 | |
| 2021 | First Insight Hit $7m revenue in April 2021 | |
| 2007 | Launched with $0 revenue |
First Insight Valuation, Funding Rounds
First Insight is a bootstrapped Retail Assortment Planning Software startup. Founded in 2007, First Insight has grown to $21M in revenue without raising any venture capital or outside funding.
As a self-funded Retail Assortment Planning Software SaaS company, First Insight has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Greg Petro
Early on, Greg Petro realized there was a better way for companies to make decisions with high degrees of variability or uncertainty. He devoted himself to revolutionizing the decision-making process within business. With decades of experience in retail, technology, economics, and growing businesses, Mr. Petro founded and built First Insight, which has become one of the world’s leading Experience Management (XM) platforms. First Insight empowers companies to incorporate predictive analytics along with VoC (Voice of the Customer) data into the design, pricing, planning and marketing of products and service offerings thereby improving Customer, Brand, Product and Employee experiences within organizations. Greg has extensive experience in product development, marketing, finance and leadership within both the Retail and Technology industries, having held previous roles at some of the world’s leading Technology and Retail Companies. His expertise and dedication have been recognized in publications, on TV and at events that include the Wall Street Journal, Fortune, Forbes, the Financial Times, CNBC, Bloomberg and NRF’s Big Show. Recognition of his accomplishments include being awarded EY Entrepreneur of the Year, NRF’s 25 Most Influential People in Retail along with a number of other awards. Greg is an international keynote speaker and has written for Forbes for over 6 years where he shares his perspectives weekly to the Investment Community on the retail industry providing insight and solutions for driving success in today’s environment. Greg enters his eighth year as a frequent guest lecturer at Columbia Graduate School of Business (CGSB) as well as other universities across the US. He holds both an undergraduate degree in Economics and an MBA from the University of Pittsburgh and the Katz Graduate School of Business.
Q&A
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| What's your age? | - |
| Favorite online tool? | - |
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| Advice for 20 year old self | - |
Customers
We do not have customer count information for First Insight yet.
First Insight Employees & Team Size
First Insight employs approximately 113 people as of 2026, down from 124 in 2023, including 16 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 113 employees (December 2024) |
| 2024 | Reached 124 employees (October 2024) |
| 2023 | Reached 124 employees (October 2023) |
| 2022 | Reached 133 employees (October 2022) |
| 2021 | Reached 113 employees (December 2021) |
| 2021 | Reached 83 employees (April 2021) |
Frequently Asked Questions about First Insight
What is First Insight's revenue?
First Insight generates $21M in revenue.
Who founded First Insight?
First Insight was founded by Greg Petro.
Who is the CEO of First Insight?
The CEO of First Insight is Greg Petro.
How much funding does First Insight have?
First Insight raised $0.
How many employees does First Insight have?
First Insight has 113 employees.
Where is First Insight headquarters?
First Insight is headquartered in Warrendale, Pennsylvania, United States.
Compare First Insight to the industry
First Insight operates across multiple industries. Browse revenue, funding, and growth data for First Insight in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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