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Valuation

$1.4B

2024 Revenue

$43.4M(Est.)

Customers

8K

Funding

$316.4M

Avg ACV

$5.4K

Team · 2025

287

Founded

2019

Extend Revenue, Valuation & Funding (2024)

Extend generated an estimated $43.4M in annual revenue in 2024. Source: GetLatka estimate

Extend provides extended warranties as a service to merchants and innovates the broken customer experience associated with them.

Last updated

Extend Revenue

In 2024, Extend's revenue reached $43.4M. The company previously reported $30.6M in 2021.

Extend Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$10M$20M$30M$40M$50M201920202021202220232024$0$30.6M$43.4MSource: GetLatka.com
YearMilestoneSource
2024Extend Hit $43.4m revenue in October 2024Estimated
2021Extend Hit $30.6m revenue in May 2021Not recorded
2019Launched with $0 revenue

Extend Valuation, Funding Rounds

Extend's most recent disclosed valuation is $1.4B.

Extend has raised $316.4M in total funding across 3 rounds, most recently a $260M None round in 2021.

Extend Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$400M$75M$800M$150M$1.2B$225M$1.6B$300M$2B$375M201920202021$1.6BSource: GetLatka.com
YearRoundAmountValuation% SoldSource
2021None$260M$1.6B16%Not recorded
2020None$40M--Not recorded
2019None$16.4M--Not recorded

Founder / CEO

Woodrow Levin

CEO

Currently Founder and CEO of Extend - Powerful Product Protection Technology Member of DraftKings Board of Directors since 2013. Previously Founder and CEO 3.0 Capital a Multi-Strategy Crypto Asset Hedge Fund Previously the Vice President of Consumer / Growth at DocuSign. Woodrow was the Founder and CEO of Estate Assist, which was acquired by DocuSign in October 2015. Woodrow H. Levin, was the Founder and CEO of BringIt. An energetic and charismatic leader, he made strategic decisions for the company while guiding day-to-day operations, working with investors, and developing strategic and lasting partnerships that benefited BringIt until the company was acquired by International Game Technologies in 2012. Prior to founding BringIt, Woodrow was Managing Partner at Riverbank Capital Management, a successful equity options trading firm he started, and helped to grow with offices in New York and Chicago. In 2000 he founded InStadium, an advertising company that partnered with NFL and MLB stadiums to provide digital advertising, product sampling, stadium signage, and innovative restroom advertising. Woodrow was President of InStadium for five years, during which he established the company’s mission of expanding in-venue advertising and promotional opportunities for large to mid-sized companies through cost-efficient and high impact programs. His competitive fire was firmly established by his school career as a competitive athlete. He played NCAA Division I hockey at Wisconsin, an experience that taught him that discipline and hard work can transform a burning desire for success into tangible results. Woodrow attended Chicago-Kent School of Law and is admitted to practice in IL. He holds a BA in Business from the University of Wisconsin in Madison.

Customers

Extend serves 8K customers.

Extend Employees & Team Size

Extend employs approximately 287 people as of 2026, up from 273 in 2024, including 17 sales reps that carry a quota. It serves 8K customers that rely on its solutions.

Extend Team GrowthReported headcount over time010020030040050020192020202120222023202420252424287287Source: GetLatka.com
YearMilestoneSource
2025Reached 287 employees (November 2025)Not recorded
2024Reached 273 employees (December 2024)Not recorded
2024Reached 318 employees (October 2024)Not recorded
2023Reached 318 employees (December 2023)Not recorded
2022Reached 383 employees (December 2022)Not recorded
2021Reached 430 employees (December 2021)Not recorded
2021Reached 169 employees (May 2021)Not recorded
2020Reached 96 employees (October 2020)Not recorded
2019Reached 24 employees (November 2019)Not recorded

Frequently Asked Questions about Extend

What is Extend's revenue?

As of 2024, Extend generated an estimated $43.4M in annual revenue.

Who founded Extend?

Extend was founded by Woodrow Levin.

Who is the CEO of Extend?

The CEO of Extend is Woodrow Levin.

How much funding does Extend have?

Extend raised $316.4M across 3 rounds.

How many employees does Extend have?

As of 2025, Extend had 287 employees.

Where is Extend headquartered?

Extend is headquartered in San Francisco, California, United States.

Compare Extend to the industry

See how Extend ranks against the best Commerce Software companies by revenue and funding.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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