Fivestarsrevenue, acquisition & funding
Loyalty Management SoftwareUnited StatesFounded 2011
Fivestars was acquired by SumUp. See SumUp's profile →
Fivestars.com is a customer loyalty and marketing automation platform that helps small businesses attract, retain, and engage customers. With their software, businesses can create personalized offers and rewards programs to incentivize customer loyalty.
Fivestars revenue
Fivestars' annual revenue was $19.7M in January 2021, its last figure before SumUp bought it (source not recorded).
| As of | Revenue | Source |
|---|---|---|
| Jan 2021 | $19.7M | – |
– source not recorded
Who owns Fivestars
SumUp owns Fivestars. The date and price of the deal are not on record.
Fivestars funding rounds & investors
Fivestars has raised $145.2M across six rounds since 2011. The latest was a $52.5M funding round in October 2020.
| Date | Round | Raised |
|---|---|---|
| Oct 2020 | Funding round | $52.5M |
| Jan 2016 | Funding round | $50M |
| Sep 2014 | Funding round | $26M |
| Aug 2012 | Funding round | $14.5M |
| Apr 2011 | Funding round | $2M |
| 2011 | Funding round | $150K |
| Total raised | $145.2M |
Fivestars CEO, founders & employees
Victor Ho founded Fivestars in 2011 and led it as CEO. Fivestars had 201 employees (January 2021).
- Victor HoFounder & CEO
Fivestars FAQ
What was Fivestars' revenue?
Before SumUp bought it, Fivestars' annual revenue was $19.7M in January 2021 (source not recorded).
Who owns Fivestars?
SumUp owns Fivestars.
How much funding has Fivestars raised?
Fivestars raised $145.2M across six funding rounds before SumUp bought it. The last was a $52.5M funding round in October 2020.
How many employees does Fivestars have?
Fivestars had 201 employees in January 2021.
Who founded Fivestars?
Victor Ho founded Fivestars in 2011.
Browse Loyalty Management Software
How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 30, 2026Data disclaimerReport a correctionClaim this profileRun Fivestars? Join the podcast