Valuation · 2021
$1.8B
2024 Revenue
$93M(Est.)
Customers
3.5K
Funding
$172.2M
Avg ACV
$26.6K
Team · 2025
560
Founded
2014
FullStory Revenue, Valuation & Funding (2024)
FullStory generated an estimated $93M in annual revenue in 2024. Source: GetLatka estimate
FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform.
Last updated
FullStory Revenue
In 2024, FullStory's revenue reached $93M. The company previously reported $102.3M in 2023.
| Year | Milestone | Source |
|---|---|---|
| 2024 | FullStory Hit $93m revenue in October 2024 | Estimated |
| 2023 | FullStory Hit $102.3m revenue in November 2023 | Estimated |
| 2022 | FullStory Hit $78.6m revenue in November 2022 | Not recorded |
| 2021 | FullStory Hit $40.9m revenue in November 2021 | Not recorded |
| 2020 | FullStory Hit $13.4m revenue in May 2020 | Not recorded |
| 2017 | FullStory Hit $2.3m revenue in June 2017 | Not recorded |
| 2014 | Launched with $0 revenue |
FullStory Valuation, Funding Rounds
FullStory reached a $1.8B valuation in 2021, set during its Series D round.
FullStory has raised $172.2M in total funding across 6 rounds, most recently a $103M Series D round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Series D | $103M | $1.8B | 6% | Not recorded |
| 2020 | Venture | $10M | - | - | Not recorded |
| 2019 | Series C | $32M | $318M | 10% | Not recorded |
| 2017 | Series B | $15M | $75M | 20% | Not recorded |
| 2015 | Series A | $10.7M | - | - | Not recorded |
| 2014 | Seed | $1.5M | - | - | Not recorded |
Founder / CEO
Customers
FullStory serves 3.5K customers.
FullStory Employees & Team Size
FullStory employs approximately 560 people as of 2026, up from 507 in 2024, including 98 sales reps that carry a quota. It serves 3.5K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 560 employees (November 2025) | Not recorded |
| 2024 | Reached 507 employees (December 2024) | Not recorded |
| 2024 | Reached 507 employees (October 2024) | Not recorded |
| 2023 | Reached 545 employees (November 2023) | Not recorded |
| 2022 | Reached 611 employees (November 2022) | Not recorded |
| 2021 | Reached 518 employees (November 2021) | Not recorded |
| 2021 | Reached 318 employees (August 2021) | Not recorded |
| 2020 | Reached 271 employees (November 2020) | Not recorded |
| 2020 | Reached 271 employees (May 2020) | Not recorded |
Frequently Asked Questions about FullStory
What is FullStory's revenue?
As of 2024, FullStory generated an estimated $93M in annual revenue.
What is FullStory's valuation?
As of 2021, FullStory was valued at $1.8B.
Who founded FullStory?
FullStory was founded by Scott Voigt.
When was FullStory founded?
FullStory was founded in 2014.
Who is the CEO of FullStory?
The CEO of FullStory is Scott Voigt.
How much funding does FullStory have?
FullStory raised $172.2M across 6 rounds.
How many employees does FullStory have?
As of 2025, FullStory had 560 employees.
Where is FullStory headquartered?
FullStory is headquartered in Atlanta, Georgia, United States.
Compare FullStory to the industry
FullStory operates across multiple industries. Browse revenue, funding, and growth data for FullStory in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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