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FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform.
Last updated
In 2024, FullStory's revenue reached $93M. The company previously reported $102.3M in 2023. Since its launch in 2014, FullStory has shown consistent revenue growth.
FullStory reached a $1.8B valuation in 2025.
FullStory has raised $172.2M in total funding across 6 rounds, most recently a $103M Series D round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | - | - | $1.8B | - | |
| 2021 | Series D | $103M | $1.8B | 6% | |
| 2020 | Venture Round |
| Question | Answer |
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FullStory serves 3.5K customers.
FullStory employs approximately 560 people as of 2026, up from 507 in 2024, including 98 sales reps that carry a quota. It serves 3.5K customers that rely on its solutions.
FullStory generates an estimated $93M in annual revenue.
FullStory was founded by Scott Voigt.
The CEO of FullStory is Scott Voigt.
FullStory raised $172.2M across 6 rounds.
FullStory has 560 employees.
FullStory is headquartered in Atlanta, Georgia, United States.
FullStory operates across multiple industries. Browse revenue, funding, and growth data for FullStory in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$1.8B
2024 Revenue
$93M(Est.)
Customers
3.5K
Funding
$172.2M
Avg ACV
$26.6K
Team · 2025
560
Founded
2014
| Year | Milestone | Source |
|---|---|---|
| 2024 | FullStory Hit $93m revenue in October 2024 | Estimated |
| 2023 | FullStory Hit $102.3m revenue in November 2023 | Estimated |
| 2022 | FullStory Hit $78.6m revenue in November 2022 | |
| 2021 | FullStory Hit $40.9m revenue in November 2021 | |
| 2020 | FullStory Hit $13.4m revenue in May 2020 | |
| 2017 | FullStory Hit $2.3m revenue in June 2017 | |
| 2014 | Launched with $0 revenue |
| $10M |
| - |
| - |
| 2019 | Series C | $32M | $318M | 10% |
| 2017 | Series B | $15M | $75M | 20% |
| 2015 | Series A | $10.7M | - | - |
| 2014 | Seed Round | $1.5M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 560 employees (November 2025) | |
| 2024 | Reached 507 employees (December 2024) | |
| 2024 | Reached 507 employees (October 2024) | |
| 2023 | Reached 545 employees (November 2023) | |
| 2022 | Reached 611 employees (November 2022) | |
| 2021 | Reached 518 employees (November 2021) | |
| 2021 | Reached 318 employees (August 2021) | |
| 2020 | Reached 271 employees (November 2020) | |
| 2020 | Reached 271 employees (May 2020) |
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