FullStory
Valuation
$1.8B
2024 Revenue
$93M
Customers
3.5K
Funding
$172.2M
YOY
-9.1%
Avg ACV
$26.6K
Team
560
Founded
2014
How FullStory CEO Scott Voigt grew FullStory to $93M revenue and 3.5K customers in 2024.
FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform.
Last updated
FullStory Revenue
In 2024, FullStory's revenue reached $93M. The company previously reported $102.3M in 2023. Since its launch in 2014, FullStory has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | FullStory Hit $93m revenue in October 2024 |
| 2023 | FullStory Hit $102.3m revenue in November 2023 |
| 2022 | FullStory Hit $78.6m revenue in November 2022 |
| 2021 | FullStory Hit $40.9m revenue in November 2021 |
| 2020 | FullStory Hit $13.4m revenue in May 2020 |
| 2017 | FullStory Hit $2.3m revenue in June 2017 |
| 2014 | Launched with $0 revenue |
FullStory Valuation, Funding Rounds
FullStory reached a $1.8B valuation in 2021, set during its Series D round.
FullStory has raised $172.2M in total funding across 6 rounds, most recently a $103M Series D round in 2021.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2021 | Series D | $103M | $1.8B | 6% |
| 2020 | Venture Round | $10M | - | - |
| 2019 | Series C | $32M | $318M | 10% |
| 2017 | Series B | $15M | $75M | 20% |
| 2015 | Series A | $10.7M | - | - |
| 2014 | Seed Round | $1.5M | - | - |
FullStory Employees & Team Size
FullStory employs approximately 560 people as of 2026, up from 507 in 2024.
FullStory has 560 total employees in different roles and functions and 98 sales reps that carry a quota. They have 3.5K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 560 employees (November 2025) |
| 2024 | Reached 507 employees (December 2024) |
| 2024 | Reached 507 employees (October 2024) |
| 2023 | Reached 545 employees (November 2023) |
| 2022 | Reached 611 employees (November 2022) |
| 2021 | Reached 518 employees (November 2021) |
| 2021 | Reached 318 employees (August 2021) |
| 2020 | Reached 271 employees (November 2020) |
| 2020 | Reached 271 employees (May 2020) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how FullStory acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about FullStory
What is FullStory's revenue?
FullStory generates $93M in revenue.
Who founded FullStory?
FullStory was founded by Scott Voigt.
Who is the CEO of FullStory?
The CEO of FullStory is Scott Voigt.
How much funding does FullStory have?
FullStory raised $172.2M.
How many employees does FullStory have?
FullStory has 560 employees.
Where is FullStory headquarters?
FullStory is headquartered in Atlanta, Georgia, United States.
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Compare FullStory to the industry
FullStory operates across multiple industries. Browse revenue, funding, and growth data for FullStory in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .