FullStoryrevenue, valuation & funding
SAP Store SoftwareAtlanta, GeorgiaFounded 2014CEO Scott Voigt
FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform.
FullStory revenue
FullStory's last reported revenue was $40.9M in November 2021 (Inc. 5000). GetLatka estimates it at about $93M a year (October 2024).
All 6 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Jun 2017 | $2.3M | Inc. 5000 |
| May 2020 | $13.4M | – |
| Nov 2021 | $40.9M | Inc. 5000 |
| Nov 2022 | $78.6M | – |
| Nov 2023 | $102.3MEST. | GetLatka estimate |
| Oct 2024 | $93MEST. | GetLatka estimate |
– source not recorded
FullStory valuation
FullStory is privately held, so there is no FullStory stock to buy. Investors valued it at $1.8B in its August 2021 Series D.
Valuation history$1.8B Series D 2021$318M Series C 2019$75M Series B 2017
FullStory funding rounds & investors
FullStory has raised $172.2M across six rounds since 2014. The latest was a $103M Series D in August 2021.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Aug 2021 | Series D | $103M | $1.8B |
| May 2020 | Venture | $10M | – |
| Jun 2019 | Series C | $32M | $318M |
| Jun 2017 | Series B | $15M | $75M |
| Jun 2015 | Series A | $10.7M | – |
| Jun 2014 | Seed | $1.5M | – |
| Total raised | $172.2M |
FullStory competitors
FullStory competes most directly with Mixpanel, Quantum Metric, Crazy Egg and Inspectlet.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Mixpanel | $210M | $277.1M | 536 | 6K | 2009 |
 Quantum Metric | $100M | $251M | 453 | – | 2015 |
| FullStory | $93M | $172.2M | 560 | 3.5K | 2014 |
 Crazy Egg | $4.5M | – | 41 | 4K | 2006 |
 Inspectlet | $3M | – | 1 | 90K | 2012 |
FullStory CEO, founders & employees
Scott Voigt founded FullStory in 2014 and runs it as CEO. FullStory has 560 employees (November 2025, LinkedIn), up from 507 a year earlier.
- Scott VoigtFounder & CEO
All 9 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Nov 2025 | 560 | |
| Dec 2024 | 507 | |
| Oct 2024 | 507 | |
| Nov 2023 | 545 | – |
| Nov 2022 | 611 | – |
| Nov 2021 | 518 | – |
| Aug 2021 | 318 | – |
| Nov 2020 | 271 | – |
| May 2020 | 271 | – |
FullStory FAQ
What is FullStory's revenue?
GetLatka estimates FullStory's revenue at about $93M a year (October 2024). The last reported figure was $40.9M in November 2021, according to Inc. 5000.
What is FullStory's valuation?
Investors valued FullStory at $1.8B in its August 2021 Series D.
How much funding has FullStory raised?
FullStory has raised $172.2M across six funding rounds. The latest was a $103M Series D in August 2021.
Is FullStory publicly traded?
No. FullStory is a private company, so its shares aren't traded on a stock exchange.
How many employees does FullStory have?
FullStory has 560 employees as of November 2025, according to LinkedIn.
Who is the CEO of FullStory?
Scott Voigt is the CEO of FullStory and founded the company in 2014.
Who founded FullStory?
Scott Voigt founded FullStory in 2014.
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 10, 2026Data disclaimerReport a correctionClaim this profileRun FullStory? Join the podcast