G2 vs Winning by Design: Revenue, Funding & Team Size Compared
G2 generates $162.9M in revenue; Winning by Design generates $52.5M. G2 is 3.1× bigger than Winning by Design by revenue. The table below compares G2 and Winning by Design on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company | ||
|---|---|---|
| Revenue | $162.9M | $52.5M |
| Valuation | $1.1B | $525.3M |
| Funding raised | $257.6M | Not disclosed |
| Customers | 3.5K | Not disclosed |
| Team size | 575 | 114 |
| Founded | 2012 | 2012 |
| HQ | Chicago, United States | Mountain View, United States |
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G2 at a glance
G2 generates $162.9M in revenue with 575 employees, headquartered in Chicago, United States.
- Revenue
- $162.9M
- Valuation
- $1.1B
- Funding
- $257.6M
- Customers
- 3.5K
- Team size
- 575
- Founded
- 2012
G2 is a business software review marketplace and data platform co-founded in 2012 by Godard Abel, who serves as CEO. The company operates g2.com, which lists over 100,000 SaaS software products across more than 2,000 categories and…
Winning by Design at a glance
Winning by Design generates $52.5M in revenue with 114 employees, headquartered in Mountain View, United States.
- Revenue
- $52.5M
- Valuation
- $525.3M
- Team size
- 114
- Founded
- 2012
Winning By Design provides strategy consulting and coaching programs for software as a service (SaaS) sales organizations. The company was founded in 2012 and is headquartered in Menlo Park, California.
Other G2 alternatives
G2 competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
G2 vs Winning by Design: frequently asked questions
Is G2 or Winning by Design bigger?
G2 is the bigger company by revenue, at $162.9M against $52.5M for Winning by Design.
How much revenue does G2 make?
G2 generates $162.9M in annual revenue with a team of 575.
How much revenue does Winning by Design make?
Winning by Design generates $52.5M in annual revenue with a team of 114.
How much funding has G2 raised?
G2 has raised $257.6M in total funding since it was founded in 2012.