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Winning By Design provides strategy consulting and coaching programs for software as a service (SaaS) sales organizations. The company was founded in 2012 and is headquartered in Menlo Park, California.
Last updated
In 2024, Winning by Design's revenue reached $52.5M. The company previously reported $33.3M in 2023. Since its launch in 2012, Winning by Design has shown consistent revenue growth.
Winning by Design is a bootstrapped Consulting & Advisory startup. Founded in 2012, Winning by Design has grown to $52.5M in revenue without raising any venture capital or outside funding.
As a self-funded Consulting & Advisory SaaS company, Winning by Design has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Dominique runs marketing at AgilOne. She joined from Totango, a leader in customer success management software and was previously CMO at Fundly, helping non-profits with social media fundraising, and CEO and CMO at LogLogic a big data analytics company which was sold to TIBCO. She lived and worked on four continents and when not at work playsice-hockey or hits the road sightseeing with her husband and three kids.
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Winning by Design yet.
Winning by Design employs approximately 114 people as of 2026, up from 108 in 2023, including 5 sales reps that carry a quota.
Winning by Design generates an estimated $52.5M in annual revenue.
Winning by Design was founded by Dominique Levin.
The CEO of Winning by Design is Dominique Levin.
Winning by Design is bootstrapped and has not raised outside funding.
Winning by Design has 114 employees.
Winning by Design is headquartered in Mountain View, California, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$52.5M(Est.)
Funding
$0
Team
114
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | Winning by Design Hit $52.5m revenue in October 2024 | Estimated |
| 2023 | Winning by Design Hit $33.3m revenue in November 2023 | Estimated |
| 2022 | Winning by Design Hit $29.2m revenue in November 2022 | |
| 2021 | Winning by Design Hit $25m revenue in November 2021 | |
| 2021 | Winning by Design Hit $25m revenue in April 2021 | |
| 2020 | Winning by Design Hit $14.8m revenue in December 2020 | |
| 2012 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 114 employees (December 2024) | |
| 2024 | Reached 111 employees (October 2024) | |
| 2023 | Reached 108 employees (November 2023) | |
| 2022 | Reached 95 employees (November 2022) | |
| 2021 | Reached 81 employees (November 2021) | |
| 2021 | Reached 81 employees (April 2021) | |
| 2020 | Reached 72 employees (November 2020) |
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