Top Getvero Alternatives, Competitors & Similar Software

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Omnisend is a marketing automation platform founded in 2014 and headquartered in Lithuania, serving online retailers with email, SMS, and web push notification tools. Co-Founder and CEO Rytis Lauris disclosed at a September 2024 conference that the company had reached approximately $50 million in annual recurring revenue, built without venture capital backing. Omnisend competes directly with Klaviyo and Mailchimp in the ecommerce email marketing segment, while also contending for keyword rankings against larger players such as HubSpot and Marketo. The company began investing in SEO around 2018, roughly four years after its founding, and has since built an organic content operation that Lauris described as a primary growth driver alongside agency and affiliate partnerships. The SEO program is run by an internal team of five people supported by freelance writers and boutique link-building agencies. By 2024 the company had accumulated approximately 100,000 backlinks and 11,000 unique referring domains, including citations from Bloomberg, CNBC, Forbes, and CNN.

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ActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed. The platform serves a broad range of markets including SaaS, e-commerce, and online creators, competing in a crowded field that includes Mailchimp, HubSpot, Brevo, and ConvertKit. In July 2023, the company brought on Casey Hill as Senior Growth Manager to lead demand generation efforts across LinkedIn, earned media, and influencer marketing. Hill's team has since scaled a coordinated LinkedIn presence to more than 300,000 weekly impressions, accumulated roughly 10 million total impressions across LinkedIn, Reddit, and Quora over the prior year, and built an active influencer program running 30 to 50 paid partnerships at any given time. The company generates more than 50,000 free trials per month, according to Hill, though he noted he does not have visibility into the total lead volume feeding that trial funnel. Profitability and current ARR were not discussed in the interview.

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The Mailchimpossibilities are endless when you create, automate, and optimize your marketing with Mailchimp.

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ConvertKit.com, an email marketing automation software company that helps creators and small business owners grow their audiences and turn their passions into a livelihood. ConvertKit provides a range of email marketing tools such as email automation, landing pages, and sign-up forms that enable creators to engage their audience and build their email list. The company is focused on serving bloggers, podcasters, YouTubers, and other digital creators, and is known for its ease of use and personalized customer support.

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Customer.io is a SaaS messaging and marketing automation platform founded in April 2012 by Colin Nederkoorn and a co-founder he met while working in New York. The company enables businesses to send targeted emails and other messages based on user behavior, with the original product focused on converting free users to paid customers through trigger-based messaging. Twelve years after founding, the company has grown well beyond its initial goal of five paying customers at $10 per month each. Nederkoorn described the company's growth arc in a September 2024 talk, noting that Customer.io reached $1 million in ARR by 2014 and continued scaling through the $1 million to $10 million range by refining its core product rather than reinventing it. The company has since grown to a team of approximately 250 people and maintains a customer success team of roughly 35 customer success managers. One of the company's original five founding customers from 2012 remains active today and has generated more than $100,000 in lifetime value. The company operates as a bootstrapped or lightly funded business, with Nederkoorn emphasizing a deliberate preference for reaching cash-flow breakeven rather than relying on investor capital. A formal board was not established until 2017, five years after founding, and the company has since built out a full executive team including a Chief Revenue Officer and a Chief Marketing Officer.