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How Granify CEO Jeff Lawrence grew Granify to $5.7M revenue with a 28 person team in 2024.

Developer of an online platform designed to help to increase e-commerce site's revenue by optimizing the shoppers' experience. The company's platform helps retailers to maximize their sales by using big data and machine learning technologies, enabling businesses to optimize e-commerce conversion rates and revenues.

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Granify Revenue

In 2024, Granify's revenue reached $5.7M. The company previously reported $3.5M in 2023. Since its launch in 2011, Granify has shown consistent revenue growth.

Granify Revenue GrowthReported revenue / ARR by year$0$1M$3M$4M$5M$6M20112013201520172019202120232024$0$2M$3M$6MSource: GetLatka.com
YearMilestone
2024Granify Hit $5.7m revenue in October 2024
2023Granify Hit $3.5m revenue in October 2023
2021Granify Hit $2.2m revenue in April 2021
2011Launched with $0 revenue

Granify Valuation, Funding Rounds

Granify has not publicly disclosed its valuation. The company has raised $13.9M in total funding to date.

Granify has raised $13.9M in total funding across 3 rounds, with its most recent round in 2015.

Granify Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$3M$6M$9M$12M$15M201120122013201420152011 cumulative: $0 • 2011 Founded: $02013 cumulative: $2M • 2011 Founded: $0 • 2013 Funding round: $2M2015 cumulative: $6M • 2011 Founded: $0 • 2013 Funding round: $2M • 2015 Funding round: $5M2015 cumulative: $14M • 2011 Founded: $0 • 2013 Funding round: $2M • 2015 Funding round: $5M • 2015 Funding round: $7M$14M2011 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2015Funding round$7.4M--
2015Funding round$5M--
2013Funding round$1.5M--

Granify Employees & Team Size

Granify employs approximately 28 people as of 2026, down from 68 in 2023.

Granify has 28 total employees in different roles and functions.

Granify Team GrowthReported headcount over time0153045607520112013201520172019202120232024002828Source: GetLatka.com
YearMilestone
2024Reached 28 employees (October 2024)
2023Reached 68 employees (December 2023)
2023Reached 53 employees (October 2023)
2022Reached 60 employees (December 2022)
2022Reached 54 employees (October 2022)
2021Reached 41 employees (December 2021)
2021Reached 30 employees (April 2021)

Founder / CEO

Jeff Lawrence

Growing Granify from an impossible idea to the success we have today was simply the first step for Jeff. A seasoned founder and CEO, Jeff is constantly advancing Granify’s vision and direction while ensuring we stay true to our values along the way.

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Customers

We do not have customer count information for Granify yet.

Frequently Asked Questions about Granify

What is Granify's revenue?

Granify generates $5.7M in revenue.

Who founded Granify?

Granify was founded by Jeff Lawrence.

Who is the CEO of Granify?

The CEO of Granify is Jeff Lawrence.

How much funding does Granify have?

Granify raised $13.9M.

How many employees does Granify have?

Granify has 28 employees.

Where is Granify headquarters?

Granify is headquartered in Edmonton, Alberta, Canada.

Compare Granify to the industry

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Granify Revenue 2024: $5.7M ARR, $13.9M Raised