As of September 2026, Latka tracks 47 athlete management software companies. They have combined revenues of $1B and employ 6.7K people. They have raised $167.6M and serve 55M customers combined.
Every company below sells athlete management software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Athlete Management Software (AMS) is a specialized tool designed to streamline the management of athletes within sports organizations. This software typically encompasses features such as training plan creation, performance tracking, injury management, nutrition monitoring, and communication tools for coaches, trainers, and athletes. It provides a centralized platform for tracking athlete progress and supports data-driven decision-making to enhance performance and well-being. The primary user base for AMS includes athletic departments, sports teams, and coaching staff at various levels, from schools and colleges to professional sports organizations. By facilitating efficient scheduling, record-keeping, and athlete evaluations,AMS enables these users to manage all aspects of an athlete’s journey, from onboarding and training to injury recovery and performance enhancement. This comprehensive management fosters a supportive environment that can significantly benefit athletes in their pursuits. Overall, the software offers significant value by improving organizational efficiency, enhancing communication among stakeholders, and enabling better resource allocation. By promoting a culture of accountability and performance tracking, AMS plays a critical role in modern athletic management across all competitive levels.
Sorting: Highest -> Lowest
Showing 10 of 47 companies ranked by annual revenue.
Lincoln, Nebraska, United States
hudl is a provider of software service for coaches, athletes and recruiters. The company provides a platform and software that provides video analysis and coaching tools for sports teams. It also offers film recording for athletes to study performance, share highlights and update personal profiles. It was established in 2006 and is based in Lincoln, Nebraska.
Plano, Texas, United States
With nearly 50 million users in 35 countries, Stack Sports is a global technology leader in SaaS platform offerings for the sports industry.
United States
Golf Genius is the leading provider of tournament management and golf operations software, serving 11,000 clubs across 62 countries. Founded in 2009 by Mike Zisman, the company offers a suite of products covering tournament creation, registration, payment processing, live leaderboards, handicapping, retail, and coaching. Its primary customer is the PGA golf professional at private clubs and public courses, with notable institutional relationships including the USGA and PGA of America. The company reached $1 million in revenue in 2017 after eight years of self-funded development, then scaled to approximately $53 million by the end of 2025, another eight-year run. Zisman projects revenue of just over $60 million for 2026. Golf Genius has been profitable since 2017, consistently targeting a 20% EBITDA margin, and holds $14 million in cash on its balance sheet against a total of $11 million ever raised from outside investors. Growth has been driven by a combination of direct sales, institutional partnerships, and more than 10 acquisitions, including the 2024 purchases of consumer mobile apps GolfShot and SwingU. The company employs roughly 300 people, nearly half of them engineers, with a majority of the team based in Cluj, Romania through a wholly owned subsidiary. Employee ownership is a defining feature of the cap table, with staff holding approximately 60% of equity even excluding senior leadership.
Cleveland, Ohio, United States
TeamWork Online is a leading hiring platform and professional network in sports and entertainment, designed specifically for sports and live events and focused on attracting qualified candidates.
Lower Hutt, Wellington, New Zealand
Developer of a cricket technology platform. The company provides live scoring, competition management and customer relationship management system for cricketers, fans, players, administrators and coaches.
Stockholm, Sweden
360Player is an innovative company within sports technology that provides an all-in-one platform for sports organizations, where all sporting operations and administrations can be done in one place.
Dublin, Dublin, Ireland
At Output our mission is to make elite-level sports-science data simple and scalable. We specialise in providing high-value, low-burden data and insights to sports practitioners working at all levels of sport. Our single sensor V2 solution provides a 360 degree view of a weight-room and physio clinic with seamless athlete testing and tracking with a single state of the art wearable and real-time decision making dashboards in the Output Hub. Having launched in 2020, we are now proud to work with hundreds of sports-orgs globally including flagship clients in the NFL, MLB, NHL, MLS, PGA, NWSL and EPL to help provide them rapid performance insights with minimal burden.
Latka tracks 47 athlete management software companies with reported revenue. Together they generate $1B in annual revenue and employ 6.7K people.
Hudl is the largest, with $730.4M in annual revenue, founded in 2006.
The average athlete management software company in this list makes $21.4M a year, across 47 companies with reported revenue. They serve 55M customers combined.
Ranked by annual revenue, the leaders are Hudl, Stack Sports, Golf Genius, TeamWork Online and LeagueApps.
The 47 athlete management software companies tracked here have raised $167.6M in disclosed funding between them.
- Provides tools for tracking athlete performance and progress - Includes features for training plan creation and injury management - Enables nutrition monitoring and wellness assessments - Supports communication between coaches, trainers, and athletes - Must facilitate compliance with relevant regulations and standards - Not just software for event scheduling; must include comprehensive performance management capabilities
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