As of August 2026, Latka tracks 2 B2B services review platforms companies with $100M+ in annual revenue. They have combined revenues of $388.8M and employ 1.7K people. They have raised $437.3M and serve 3.5K customers combined.
Every company below sells B2B services review platforms to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
B2B Services Review Platforms are digital tools designed to facilitate the evaluation and comparison of service providers in a business-to-business context. These platforms enable organizations to collect, analyze, and display feedback from users about various B2B services. They primarily serve as a resource for companies seeking to make informed decisions about which service providers to engage with based on peer reviews and verified experiences. Typical use cases include helping businesses find and assess software solutions, marketing agencies, and other professional services. Common features of these platforms include user-generated reviews, star ratings, and detailed insights on service quality and performance. The main buyers of such platforms are usually decision-makers in roles like procurement, marketing, and operations, who rely on the data to guide their purchasing strategies and vendor selections.
Sorting: Highest -> Lowest
Showing 2 of 2 companies ranked by annual revenue.
Copenhagen, Denmark
Developer of a SaaS independent online review platform designed to make the Internet economy more transparent. The company's online review platform connects businesses with customers by collecting reviews, automate a review collection process, gather and monitor customer feedback to resolve issues for unhappy customers, enabling consumers and businesses to build greater two-way trust online.
Chicago, Illinois, United States
G2 is a business software review marketplace and data platform co-founded in 2012 by Godard Abel, who serves as CEO. The company operates g2.com, which lists over 100,000 SaaS software products across more than 2,000 categories and attracts approximately 7 million monthly visitors. G2 generates revenue through vendor listings, data licensing, and a newer SaaS spend-management product called G2 Track. In 2021, G2 closed a $157 million Series D round led by Permira's growth fund, reaching a $1.1 billion valuation at roughly a 19x multiple on its then-current annual recurring revenue run rate of approximately $55 million. Abel stated in July 2022 that G2 would break through $100 million in ARR by year-end 2022, representing roughly 82 percent year-over-year growth from the 2021 run rate. Beyond its core review marketplace, G2 has expanded into taxonomy licensing, an investor data solutions business serving approximately 50 leading SaaS investors, and G2 Track, a SaaS spend-management tool with roughly 100 paid customers and a few hundred total connected companies as of mid-2022. The number of software listings on G2 grew 48 percent in the year preceding the July 2022 interview.
Latka tracks 2 B2B services review platforms companies with $100M+ in annual revenue. Together they generate $388.8M in annual revenue and employ 1.7K people.
Trustpilot is the largest, with $225.8M in annual revenue, founded in 2007.
The average B2B services review platforms company in this list makes $194.4M a year, across 2 companies with reported revenue. They serve 3.5K customers combined.
Ranked by annual revenue, the leaders are Trustpilot and G2.
The 2 B2B services review platforms companies with $100M+ in annual revenue tracked here have raised $437.3M in disclosed funding between them.
- The platform must collect and host user-generated reviews specifically focused on B2B service providers. - Must provide comparison tools to evaluate different service providers' offerings. - Should include features for verifying the authenticity of reviews to ensure credibility. - Must enable users to filter and search for services based on specific needs or criteria. - Not just a listing service; must also facilitate user engagement and feedback mechanisms.
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