As of August 2026, Latka tracks 36 demand side platform companies under $1M in annual revenue. They have combined revenues of $17.3M and employ 190 people. They have raised $7.7M and serve 7K customers combined.
Every company below sells demand side platform to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
A Demand Side Platform (DSP) is an automated software solution that enables advertisers to purchase and manage digital advertising inventory across various channels in real time. Through programmatic buying, DSPs facilitate the targeting of specific audiences and the optimization of ad spend, streamlining the creative process involved in digital marketing campaigns. Typically, a DSP features tools for campaign management, audience segmentation, real-time bidding, and performance analytics. The system integrates with multiple supply sources such as ad exchanges, enabling users to programmatically buy ads in a transparent and efficient manner. Common buyer personas for DSPs include marketing teams, digital advertisers, and media agencies who seek to optimize their ad spending and reach the right audience effectively.
Sorting: Highest -> Lowest
Showing 10 of 36 companies ranked by annual revenue.
Berlin, Germany
AdConnector is a fast growing and innovative AI technology company. Our head office is located in the polarising capital Berlin. Since 2019, AdConnector officially belongs to the limited circle of 18 Google Tech Partners in EMEA.
Stockholm, Stockholms Lan, Sweden
BidTheatre is a Nordic provider of data driven marketing software to media agencies, advertisers and publishers. With BidTheatre DSP, marketers get unified and efficient access to the fragmented European media landscape and can launch awareness building or conversion driving banner or video campaigns within minutes. With its capabilities to target and understand digital audiences, the platform makes marketing a dialogue, not a one-way communication. BidTheatre is an independent and close partner that honors transparency, data integrity and agility. The company is privately held, was founded in 2012 and has offices in Stockholm.
Praha, Prague, Czech Republic
Caroda was founded in Prague, Czech Republic (HQ), in 2016 with the sole purpose to help optimize the Video Advertising industry. Caroda offers an advanced Video Technology platform that helps advertisers and publishers efficiently and effectively deliver their Marketing strategies while increasing transparency. We offer an easy to manage platform for many ad sources & providers. Today, Caroda is operating in 10+ countries and expanding its territories with a team of 10 dedicated professionals with many years of experience in the advertising industry. Our mission is to ensure video advertising revenue achieves its highest potential.
Malmö, Skåne County, Sweden
Emerse offers quality controlled managed services in programmatic advertising, including display/banner, video, digital out of home and CTV advertising. Our quality process goes beyond standard methods such as pre-bid filtering and involves unique methods and tools to ensure the best possible quality and cost for our customers.
United States
Parsempo is an AI-powered performance marketing, communications, and programmatic advertising platform for digital screens in business and public environments.
United States
We are part of the digital evolution of the outdoor media, we develop innovation processes for all intermediaries in this industry. We aim to integrate in a 100% online platform solutions to publishers and media buyers optimizing the operational and commercial process. Our services include: - CMS - Data Audience - Content Creator - Marketplace - Reporting DOOHMAIN - The Main Solution.
Moscow, Moscow, Russia
Provider of an online platform designed to focus on performance-based advertising. The company's online platform accumulates all channels of traffic such as contextual advertisement, social media, teaser networks traffic, audience of small sites, emails in order to achieve the highest possible results, enabling businesses to automatically select effective placement of the advertisements based on target audience.
Irvine, California, United States
Adelphic is a leading subscription-based omnichannel demand-side platform, recognized as an AdExchanger Programmatic Power Player. Major agencies, brands and large media buyers rely on the self-service software solution to execute programmatic advertising campaigns across CTV, desktop, mobile, audio and digital out-of-home (DOOH) each day. With a customer satisfaction rate of 95%, Adelphic also delivers global scale, with access to leading ad inventory providers. Adelphic bypasses the limitations of user identification across all digital devices, delivering rich, nuanced portraits of real people, instead of cookies. Adelphic is owned by Viant®, a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments.
Paris, Ile-de-France, France
KMTX builds the most advanced software for marketers to be better informed. Unlike other AdTech providers, we're able to manage log-level data, providing unprecedented campaign insights for our customers. Our real-time analysis of the bid landscape allows us to build: - Precise profile personas - Semantic audience targeting And activate them through: - Data-driven media plans - AI media trading Current clients making media decisions built with science, not intuition include Ford, Huawei, Coca-Cola, Samsung, Microsoft and P&G. Feel free to get in touch with us to find out more: [email protected]
![UBIQUITY.AI (Hiring] logo](/company-logo?d=ubiquity.ai&p=https%3A%2F%2Fstorage.getlatka.com%2Fimages%2Fubiquity.ai.png){kind=small}
Bordeaux, Nouvelle-Aquitaine, France
solutions to create a new paradigm: We build and deploy AI solutions fully dedicated to adtech since 2014 Our Goal is to “empower adtech’s buy side (DSP’s, Adnetwork, Brands) with advanced Ai solutions designed to pioneer tomorrow's adtech”: As far as we know, we build and provide the World’s first solutions collecting
Latka tracks 36 demand side platform companies under $1M in annual revenue. Together they generate $17.3M in annual revenue and employ 190 people.
AdConnector is the largest, with $880K in annual revenue, founded in 2019.
The average demand side platform company in this list makes $481.7K a year, across 36 companies with reported revenue. They serve 7K customers combined.
Ranked by annual revenue, the leaders are AdConnector, BidTheatre, Caroda, Emerse and Parsempo.
The 36 demand side platform companies under $1M in annual revenue tracked here have raised $7.7M in disclosed funding between them.
- Must provide real-time bidding capabilities across multiple advertising channels - Must support campaign management functionalities, allowing users to create, monitor, and adjust ad campaigns - Must enable audience targeting and segmentation capabilities to reach specific consumer demographics - Must offer performance analytics and reporting features to assess the effectiveness of ad campaigns - Not just a simple ad management tool; must include automation and optimization functionalities for programmatic buying - Should integrate seamlessly with various ad exchanges and supply sources to ensure diverse inventory access
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