Latka logo

Top 156 Demand Side Platform (DSP) SaaS Companies in May 2026

As of May 2026, there are 156 SaaS companies in Demand Side Platform (DSP). They have combined revenues of $3.4B and employ 22K people. They have raised $1.3B and serve 23.6K customers combined.

A Demand Side Platform (DSP) is an automated software solution that enables advertisers to purchase and manage digital advertising inventory across various channels in real time. Through programmatic buying, DSPs facilitate the targeting of specific audiences and the optimization of ad spend, streamlining the creative process involved in digital marketing campaigns. Typically, a DSP features tools for campaign management, audience segmentation, real-time bidding, and performance analytics. The system integrates with multiple supply sources such as ad exchanges, enabling users to programmatically buy ads in a transparent and efficient manner. Common buyer personas for DSPs include marketing teams, digital advertisers, and media agencies who seek to optimize their ad spending and reach the right audience effectively.

Companies
156
Revenue
$3.4B
Funding
$1.3B
Employees
22K

Filters

Sorting: Highest -> Lowest

Filters

Top Demand Side Platform (DSP) Companies

Showing 10 of 42 companies ranked by annual revenue.

1
Cadent

New York, NY, United States

Cadent ignites seamless connections between brands, publishers and consumers. Our advanced predictive models orchestrate advertising outcomes on any platform customers are on, across any media they consume, and at any stage of their journey. Through our transparent, enterprise-class platform that adapts in real time and connects with hundreds of partners, we drive measurable outcomes across every screen. Learn more at www.TheNewCadent.com.

Revenue
$80.2M
Customers
-
Year founded
2005
Funding
-
Team size
729
Growth
-
2
Adform

Copenhagen, Hovedstaden, Denmark

Adform is a global digital advertising technology company that offers a suite of software and services to help businesses plan, execute, and optimize their digital advertising campaigns. The company's platform includes features such as programmatic advertising, real-time bidding, data management, and creative optimization. Adform aims to provide a comprehensive solution for advertisers, agencies, and publishers to manage their advertising campaigns and reach their target audience effectively. Adform's platform also provides access to a vast network of publishers and ad exchanges, allowing advertisers to reach their target audience across a variety of channels, including display, video, mobile, and social media. The company offers advanced targeting and analytics capabilities, allowing businesses to tailor their campaigns to specific audiences and measure the impact of their advertising efforts. Adform is headquartered in Copenhagen, Denmark, and has offices across Europe, the Americas, and Asia-Pacific.

Revenue
$79M
Customers
-
Year founded
2002
Funding
$27.5M
Team size
838
Growth
60.58%
3
Equativ

Paris, Île-de-France, France

As the end-to-end global media platform powering attention, quality, and outcomes, we help advertisers and publishers drive real outcomes by combining premium inventory and audiences, advanced curation, and powerful ad tech across every channel. We focus on what truly matters in today’s attention economy: quality, engagement, and performance, all powered by a commitment to respectful, user-centric ad experiences. With a team of over 750 professionals across 20 countries, we combine global scale with deep local expertise. Reach out to learn more about our offerings and how we can help you achieve your advertising goals!

Revenue
$73.9M
Customers
-
Year founded
2001
Funding
-
Team size
672
Growth
-
4
Infillion

New York, New York, United States

Advertising technology and solutions company with a media buying platform for the digital advertising industry

Revenue
$61.2M
Customers
-
Year founded
2011
Funding
-
Team size
200
Growth
-
5
NextRoll

San Francisco, California, United States

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com. We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status, or other characteristics.

Revenue
$56.2M
Customers
-
Year founded
2007
Funding
-
Team size
511
Growth
-
6
Sojern

San Francisco, California, United States

Sojern is a Travel Marketing Platform that helps you find, attract, convert, and engage your customers throughout the travel buying journey. We deliver your marketing messages directly to travelers and provide you with the insights, expertise, and technology needed to drive growth and maximize revenue for your travel business. We deliver unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience for hotels – all in one place.

Revenue
$46.6M
Customers
-
Year founded
2007
Funding
-
Team size
424
Growth
-
7
On Dot Media America

Casper, Wyoming, United States

B2B demand generation company specializing in content, strategic messaging for digital marketing and multi-channel outreach

Revenue
$45.9M
Customers
-
Year founded
2018
Funding
-
Team size
147
Growth
-
8
Adlook

London, United Kingdom

Adlook is a global media tech company specializing in guaranteed media performance and zero-ad waste solutions, focusing on privacy and technology in digital advertising.

Revenue
$44.3M
Customers
-
Year founded
2022
Funding
-
Team size
177
Growth
-
9
AdTheorent

New York, New York, United States

AdTheorent's machine learning technology powers predictive targeting, predictive creative, and self-learning insights.

Revenue
$34.9M
Customers
-
Year founded
2011
Funding
$126.7M
Team size
307
Growth
186.41%
10
Koddi

Fort Worth, Texas, United States

Koddi is the leading commerce media technology for enterprises. Leveraging AI and first-party data, Koddi builds retail and commerce media networks for the biggest companies in the world. With more than a decade of experience and powering billions of media spend, the company is leading the fast-growing rise of commerce media. We offer the industry’s most flexible, interoperable, and full-funnel approach. We partner to provide self-serve buying and reporting for display, native, video, sponsored products, offsite, and on premise – all in one place. Whether you’re a franchise looking to launch tailored multi-channel marketing, an enterprise brand looking to leverage precise marketing management, or a commerce media network looking to maximize your on-site, off-site, and in-store opportunity, Koddi has a solution for you. Koddi works with retail, auto, travel, real estate, home services, quick serve restaurants, financial services, and more. Our technology is designed to grow and change with you, ensuring your business thrives no matter your industry or objectives. For more information, please visit koddi.com.

Revenue
$28.2M
Customers
-
Year founded
2013
Funding
-
Team size
256
Growth
-

Inclusion Criteria

- Must provide real-time bidding capabilities across multiple advertising channels - Must support campaign management functionalities, allowing users to create, monitor, and adjust ad campaigns - Must enable audience targeting and segmentation capabilities to reach specific consumer demographics - Must offer performance analytics and reporting features to assess the effectiveness of ad campaigns - Not just a simple ad management tool; must include automation and optimization functionalities for programmatic buying - Should integrate seamlessly with various ad exchanges and supply sources to ensure diverse inventory access