
AdTheorent
Valuation
$25.3M
2024 Revenue
$34.9M
Funding
$126.7M
YOY
186.4%
Team
307
Founded
2011
How AdTheorent CEO Jim Lawson grew AdTheorent to $34.9M revenue with a 307 person team in 2024.
AdTheorent's machine learning technology powers predictive targeting, predictive creative, and self-learning insights.
Last updated
AdTheorent Revenue
In 2024, AdTheorent's revenue reached $34.9M. The company previously reported $15.4M in 2024. Since its launch in 2011, AdTheorent has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | AdTheorent Hit $34.9m revenue in November 2024Source |
| 2024 | AdTheorent Hit $15.4m revenue in October 2024 |
| 2023 | AdTheorent Hit $12.2m revenue in December 2023 |
| 2017 | AdTheorent Hit $7.7m revenue in February 2017 |
| 2011 | Launched with $0 revenue |
AdTheorent Valuation, Funding Rounds
AdTheorent reached a $25.3M valuation in 2013, set during its Series A round.
AdTheorent has raised $126.7M in total funding across 3 rounds, most recently a $121.5M Post-IPO Equity round in 2021.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2021 | Post-IPO Equity | $121.5M | - | - |
| 2013 | Series A | $4M | $25.3M | 16% |
| 2012 | Seed Round | $1.2M | - | - |
AdTheorent Employees & Team Size
AdTheorent employs approximately 307 people as of 2026, up from 296 in 2023.
AdTheorent has 307 total employees in different roles and functions and 82 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 307 employees (December 2024) |
| 2024 | Reached 310 employees (October 2024) |
| 2023 | Reached 296 employees (December 2023) |
| 2022 | Reached 296 employees (December 2022) |
| 2021 | Reached 299 employees (December 2021) |
| 2021 | Reached 296 employees (December 2021) |
| 2017 | Reached 212 employees (February 2017) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for AdTheorent yet.
Frequently Asked Questions about AdTheorent
What is AdTheorent's revenue?
AdTheorent generates $34.9M in revenue.
Who is the CEO of AdTheorent?
The CEO of AdTheorent is Jim Lawson.
How much funding does AdTheorent have?
AdTheorent raised $126.7M.
How many employees does AdTheorent have?
AdTheorent has 307 employees.
Where is AdTheorent headquarters?
AdTheorent is headquartered in New York, New York, United States.
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Compare AdTheorent to the industry
AdTheorent operates across multiple industries. Browse revenue, funding, and growth data for AdTheorent in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .