AdTheorentrevenue, valuation & funding
AI & Machine Learning Operationalization (MLOps) SoftwareNew YorkFounded 2011CEO Jim Lawson
AdTheorent's machine learning technology powers predictive targeting, predictive creative, and self-learning insights.
AdTheorent revenue
AdTheorent's annual revenue was $34.9M in November 2024 (globenewswire.com), the most recent figure on record.
All 4 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Feb 2017 | $7.7M | – |
| Dec 2023 | $12.2MEST. | GetLatka estimate |
| Oct 2024 | $15.4MEST. | GetLatka estimate |
| Nov 2024 | $34.9M | globenewswire.com |
– source not recorded
AdTheorent valuation
AdTheorent is privately held, so there is no AdTheorent stock to buy. Investors valued it at $25.3M in its September 2013 Series A.
AdTheorent funding rounds & investors
AdTheorent has raised $126.7M across three rounds since 2012. The latest was a $121.5M Post-IPO Equity in December 2021.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Dec 2021 | Post-IPO Equity | $121.5M | – |
| Sep 2013 | Series A | $4M | $25.3M |
| Jan 2012 | Seed | $1.2M | – |
| Total raised | $126.7M |
AdTheorent competitors
AdTheorent competes most directly with Quantcast, Kochava and Marin Software.
| Company | Revenue | Funding | Employees | Founded |
|---|---|---|---|---|
 Quantcast | $52.9M | $65.3M | 476 | 2006 |
| AdTheorent | $34.9M | $126.7M | 307 | 2011 |
 Kochava | $23.2M | – | 183 | 2011 |
 Marin Software | $16.7M | $99.5M | 300 | 2006 |
AdTheorent CEO & employees
Jim Lawson is CEO of AdTheorent. AdTheorent had 307 employees (December 2024, LinkedIn).
- Jim LawsonCEO
- Bill ToddChief Revenue Officer
All 7 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 307 | |
| Oct 2024 | 310 | |
| Dec 2023 | 296 | |
| Dec 2022 | 296 | |
| Dec 2021 | 299 | – |
| Dec 2021 | 296 | |
| Feb 2017 | 212 | – |
AdTheorent FAQ
What is AdTheorent's revenue?
AdTheorent's annual revenue was $34.9M in November 2024, according to globenewswire.com. No later figure is on record.
What is AdTheorent's valuation?
Investors valued AdTheorent at $25.3M in its September 2013 Series A.
How much funding has AdTheorent raised?
AdTheorent has raised $126.7M across three funding rounds. The latest was a $121.5M Post-IPO Equity in December 2021.
Is AdTheorent publicly traded?
No. AdTheorent is a private company, so its shares aren't traded on a stock exchange.
How many employees does AdTheorent have?
AdTheorent had 307 employees in December 2024, according to LinkedIn.
Who is the CEO of AdTheorent?
Jim Lawson is the CEO of AdTheorent.
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How this page is sourced
6 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 2, 2026Data disclaimerReport a correctionClaim this profileRun AdTheorent? Join the podcast