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AdTheorent's machine learning technology powers predictive targeting, predictive creative, and self-learning insights.
Last updated
In 2024, AdTheorent's revenue reached $34.9M. The company previously reported $15.4M in 2024. Since its launch in 2011, AdTheorent has shown consistent revenue growth.
AdTheorent reached a $25.3M valuation in 2013, set during its Series A round.
AdTheorent has raised $126.7M in total funding across 3 rounds, most recently a $121.5M Post-IPO Equity round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Post-IPO Equity | $121.5M | - | - | |
| 2013 | Series A | $4M | $25.3M | 16% | |
| 2012 | Seed Round | $1.2M | - |
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
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| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for AdTheorent yet.
AdTheorent employs approximately 307 people as of 2026, up from 296 in 2023, including 82 sales reps that carry a quota.
AdTheorent generates $34.9M in revenue.
The CEO of AdTheorent is Jim Lawson.
AdTheorent raised $126.7M across 3 rounds.
AdTheorent has 307 employees.
AdTheorent is headquartered in New York, New York, United States.
AdTheorent operates across multiple industries. Browse revenue, funding, and growth data for AdTheorent in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$25.3M
2024 Revenue
$34.9M
Funding
$126.7M
Team
307
Founded
2011
| Year | Milestone | Source |
|---|---|---|
| 2024 | AdTheorent Hit $34.9m revenue in November 2024 | globenewswire.com |
| 2024 | AdTheorent Hit $15.4m revenue in October 2024 | Estimated |
| 2023 | AdTheorent Hit $12.2m revenue in December 2023 | Estimated |
| 2017 | AdTheorent Hit $7.7m revenue in February 2017 | |
| 2011 | Launched with $0 revenue |
| - |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 307 employees (December 2024) | |
| 2024 | Reached 310 employees (October 2024) | |
| 2023 | Reached 296 employees (December 2023) | |
| 2022 | Reached 296 employees (December 2022) | |
| 2021 | Reached 299 employees (December 2021) | |
| 2021 | Reached 296 employees (December 2021) | |
| 2017 | Reached 212 employees (February 2017) |
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