As of August 2026, Latka tracks 2 inbound call tracking software companies with $100M+ in annual revenue. They have combined revenues of $203.8M and employ 704 people. They have raised $266.4M and serve 182K customers combined.
Every company below sells inbound call tracking software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Inbound Call Tracking Software provides tools designed to monitor, analyze, and optimize inbound phone calls. This category of software helps businesses understand the effectiveness of their marketing efforts by attributing calls to specific campaigns and sources. Users benefit from features such as call recording, dynamic number insertion, and detailed analytics that facilitate better decision-making and resource allocation. The primary use cases for inbound call tracking include enhancing marketing campaign effectiveness and improving customer service. Common workflows involve tracking call sources, analyzing call performance metrics, and identifying sales conversion opportunities. Typical users of this software range from marketing teams and sales operations professionals to customer service departments, each leveraging these insights to drive better outcomes and refine their strategies.
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Showing 2 of 2 companies ranked by annual revenue.
Santa Barbara, California, United States
Invoca specializes in the fields of inbound call marketing, call tracking, call intelligence, and pay-per-call advertising.
Latka tracks 2 inbound call tracking software companies with $100M+ in annual revenue. Together they generate $203.8M in annual revenue and employ 704 people.
Invoca is the largest, with $103.8M in annual revenue, founded in 2008.
The average inbound call tracking software company in this list makes $101.9M a year, across 2 companies with reported revenue. They serve 182K customers combined.
Ranked by annual revenue, the leaders are Invoca and CallRail.
The 2 inbound call tracking software companies with $100M+ in annual revenue tracked here have raised $266.4M in disclosed funding between them.
- Provides call attribution and tracking capabilities. - Offers analytics features to evaluate marketing campaign performance. - Must support call recording for quality assurance and training purposes. - Incorporates call routing capabilities to enhance customer experience. - Allows customization of tracking numbers for different campaigns. - Not just focused on call volume; must also analyze call quality and outcomes.
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