Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Invoca specializes in the fields of inbound call marketing, call tracking, call intelligence, and pay-per-call advertising.
Last updated
In 2024, Invoca's revenue reached $103.8M. The company previously reported $79.5M in 2023. Since its launch in 2008, Invoca has shown consistent revenue growth.
Invoca reached a $1.1B valuation in 2025.
Invoca has raised $118.5M in total funding across 6 rounds, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | - | - | $1.1B | - | |
| 2019 | Funding round | $56M | - | - | |
| 2016 | Funding round |
CEO
Gregg is a seasoned digital marketing and SaaS leader, with over fifteen years of extensive experience bringing products to market in emerging categories, leading large teams, and working with the world’s best enterprise brands.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Invoca serves 2K customers.
Invoca employs approximately 389 people as of 2026, down from 422 in 2024. It serves 2K customers that rely on its solutions.
Invoca generates an estimated $103.8M in annual revenue.
Invoca was founded by Gregg Johnson.
The CEO of Invoca is Gregg Johnson.
Invoca raised $118.5M across 6 rounds.
Invoca has 389 employees.
Invoca is headquartered in Santa Barbara, California, United States.
Invoca operates across multiple industries. Browse revenue, funding, and growth data for Invoca in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profileGlobal pharmacovigilance solutions company specializing in software and consulting services...
Founded in 2013, Plat4mation is a ServiceNow Elite Partner dedicated to making work flow. Our...
OMS specializes in HR, payroll, workers' compensation, and employee benefit services, providing...
We support businesses and accounting firms to simplify finance operations with clarity and control...
Valuation
$1.1B
2024 Revenue
$103.8M(Est.)
Customers
2K
Funding
$118.5M
Avg ACV
$51.9K
Team · 2025
389
Founded
2008
| Year | Milestone | Source |
|---|---|---|
| 2024 | Invoca Hit $103.8m revenue in October 2024 | Estimated |
| 2023 | Invoca Hit $79.5m revenue in December 2023 | |
| 2019 | Invoca Hit $19.2m revenue in October 2019 | |
| 2008 | Launched with $0 revenue |
| $30M |
| - |
| - |
| 2014 | Funding round | $21.7M | - | - |
| 2012 | Funding round | $3.3M | - | - |
| 2010 | Funding round | $4M | - | - |
| 2009 | Funding round | $3.5M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 389 employees (November 2025) | |
| 2024 | Reached 422 employees (October 2024) | |
| 2023 | Reached 422 employees (December 2023) | |
| 2022 | Reached 389 employees (December 2022) | |
| 2019 | Reached 295 employees (October 2019) |
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.