Latka logo

How Invoca CEO Gregg Johnson grew Invoca to $103.8M revenue and 2K customers in 2024.

Invoca specializes in the fields of inbound call marketing, call tracking, call intelligence, and pay-per-call advertising.

Last updated

Invoca Revenue

In 2024, Invoca's revenue reached $103.8M. The company previously reported $79.5M in 2023. Since its launch in 2008, Invoca has shown consistent revenue growth.

Invoca Revenue GrowthReported revenue / ARR by year$0$25M$50M$75M$100M$125M200820102012201420162018202020222024$0$19M$104MSource: GetLatka.com
YearMilestone
2024Invoca Hit $103.8m revenue in October 2024
2023Invoca Hit $79.5m revenue in December 2023
2019Invoca Hit $19.2m revenue in October 2019
2008Launched with $0 revenue

Invoca Valuation, Funding Rounds

Invoca's most recent disclosed valuation is $1.1B.

Invoca has raised $118.5M in total funding across 6 rounds, with its most recent round in 2019.

Invoca Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$25M$50M$75M$100M$125M20082010201220142016201820192008 cumulative: $0 • 2008 Founded: $02009 cumulative: $4M • 2008 Founded: $0 • 2009 Funding round: $4M2010 cumulative: $8M • 2008 Founded: $0 • 2009 Funding round: $4M • 2010 Funding round: $4M2012 cumulative: $11M • 2008 Founded: $0 • 2009 Funding round: $4M • 2010 Funding round: $4M • 2012 Funding round: $3M2014 cumulative: $33M • 2008 Founded: $0 • 2009 Funding round: $4M • 2010 Funding round: $4M • 2012 Funding round: $3M • 2014 Funding round: $22M2016 cumulative: $63M • 2008 Founded: $0 • 2009 Funding round: $4M • 2010 Funding round: $4M • 2012 Funding round: $3M • 2014 Funding round: $22M • 2016 Funding round: $30M2019 cumulative: $119M • 2008 Founded: $0 • 2009 Funding round: $4M • 2010 Funding round: $4M • 2012 Funding round: $3M • 2014 Funding round: $22M • 2016 Funding round: $30M • 2019 Funding round: $56M$119M2008 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2019Funding round$56M--
2016Funding round$30M--
2014Funding round$21.7M--
2012Funding round$3.3M--
2010Funding round$4M--
2009Funding round$3.5M--

Invoca Employees & Team Size

Invoca employs approximately 389 people as of 2026, down from 422 in 2024.

Invoca has 389 total employees in different roles and functions. They have 2K customers that rely on the company's solutions.

Invoca Team GrowthReported headcount over time0100200300400500200820102012201420162018202020222024202500389389Source: GetLatka.com
YearMilestone
2025Reached 389 employees (November 2025)
2024Reached 422 employees (October 2024)
2023Reached 422 employees (December 2023)
2022Reached 389 employees (December 2022)
2019Reached 295 employees (October 2019)

Founder / CEO

Gregg Johnson

Gregg is a seasoned digital marketing and SaaS leader, with over fifteen years of extensive experience bringing products to market in emerging categories, leading large teams, and working with the world’s best enterprise brands.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

See how Invoca acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

Locked

Frequently Asked Questions about Invoca

What is Invoca's revenue?

Invoca generates $103.8M in revenue.

Who founded Invoca?

Invoca was founded by Gregg Johnson.

Who is the CEO of Invoca?

The CEO of Invoca is Gregg Johnson.

How much funding does Invoca have?

Invoca raised $118.5M.

How many employees does Invoca have?

Invoca has 389 employees.

Where is Invoca headquarters?

Invoca is headquartered in Santa Barbara, California, United States.

People Also Viewed

RxLogix logo

RxLogix

Global pharmacovigilance solutions company specializing in software and consulting services, increasing compliance and productivity for the drug safety value chain

Plat4mation logo

Plat4mation

Founded in 2013, Plat4mation is a ServiceNow Elite Partner dedicated to making work flow. Our end-to-end services - advisory, implementation, and managed services - create AI-powered workflows that boost productivity, improve user experience, and maximize business outcomes. With more than 750 employees across 13 countries, we combine deep ServiceNow expertise with real-world industry experience to help organizations simplify complexity and achieve measurable results. Headquartered in Utrecht, the Netherlands, Plat4mation has been recognized with multiple Global and EMEA ServiceNow Partner Awards. Learn more at plat4mation.com.

Tive logo

Tive

Tive is a Boston-based startup that helps companies take the surprises out of their supply chains through true end-to-end visibility. They provide sensor-driven tracking solutions for cellular connectivity and real-time monitoring of shipments.

OMS Group logo

OMS Group

OMS specializes in HR, payroll, workers' compensation, and employee benefit services, providing scalable solutions to small and medium-sized businesses.

Tegus logo

Tegus

Tegus is a qualitative research platform for buy-side investors, providing a smart-searchable database of expert call transcripts and company intelligence for decision-makers.

OFX logo

OFX

We support businesses and accounting firms to simplify finance operations with clarity and control. Our global platform brings together FX, international payments, corporate cards with spend management and AP automation, to help businesses stay ahead in a fast-moving world. Make fast, secure payments in 30+ currencies across 180+ countries Manage currency risk with Forward Contracts and Limit Orders Issue Corporate Cards with powerful spend controls Save time with AP & Bills Automation powered by AI Connect with leading accounting and human resource software Listed on the ASX, we are ISO/IEC 27001:2022 certified, licensed in 50+ jurisdictions and trusted by businesses worldwide. With 700+ employees across North America, Europe, and Asia-Pacific, we’re always where our clients need us. At OFX, we combine innovative tech solutions with round-the-clock human support to help you simplify, scale, and succeed. Contact us or book a demo. http://www.ofx.com/legal/ The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding USForex Inc. (NMLS: #1021624) at: Office of the Commissioner of Financial Regulation Maryland Department of Labor 1100 N. Eutaw Street, Room 611, Baltimore, MD 21201 http://www.labor.maryland.gov/ +1-888-373-7888 OFX’s license status information can be viewed on the NMLS Consumer Access website at https://nmlsconsumeraccess.org/

Compare Invoca to the industry

Invoca operates across multiple industries. Browse revenue, funding, and growth data for Invoca in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Invoca Revenue 2024: $103.8M ARR, $1.1B Valuation