2020 Revenue

$200.0M

YOY

33.33%

Funding

$293.1M

How AppsFlyer hit $200.0M in Revenue with 12K Customers in 2020.

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 5,000+ technology partners make better business decisions every day.|The world’s top brands use AppsFlyer to build great products, create exceptional experiences, and preserve customer privacy

Monthly Revenue

$16.7M

+ $4.2M (33.33%)
Total Expenses

$16.7M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

33.33%

=
Rule of 40

33


Headquarters

100 First St San FranciscoCaliforniaUnited States
$Funding$Revenue

AppsFlyer Revenue

In 2020, AppsFlyer revenue run rate hit $200.0M in revenue.

33.00%▲$150.0M$200.0M

AppsFlyer Valuation and Funding History

AppsFlyer has raised a total of $293.1M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
01/21/2020$210.0M$1.6B
01/17/2017$56.0M
01/20/2015$20.0M
05/03/2014$7.1M

Customers

AppsFlyer has 12K customers.

Lifetime Months

×
Monthly ARPU

=
Lifetime Dollars


Acquisition Cost

Average Annual Price

$0$0.0024681012

Churn

AppsFlyer has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

0.00%

Team

Employees

AppsFlyer has 1,025 employees. They have 108 sales reps that carry a quota They have an engineering team of 257. and a marketing team of 53.

201220152017201820192020400.00%▲360.00%▲101.00%▲57.00%▲17.00%▲
DistributionQty

Total Team Size

1025

Engineers

257 (25%)

Sales

108 (11%)

Marketing

53 (5%)

CEO/Founder

Oren Kaniel


CEO Q&A

What's your age?

-

Favorite online tool?

-

Favorite book?

-

Favorite CEO?

-

Advice for 20 year old self

-


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Frequently Asked Questions about AppsFlyer

When was AppsFlyer founded?

AppsFlyer was founded in 2011.


Who is the CEO of AppsFlyer?

The CEO of AppsFlyer is Oren Kaniel


How many employees does AppsFlyer have?

AppsFlyer has 1,025 employees.

How much revenue does AppsFlyer generate?

AppsFlyer generates $200.0M in revenue.


How much funding does AppsFlyer have?

AppsFlyer has raised $293.1M.


Where is AppsFlyer headquarters?

AppsFlyer is headquartered at 100 First St San FranciscoCaliforniaUnited States

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