
AppsFlyer
Valuation
$2B
2024 Revenue
$508.4M
Customers
80K
Funding
$293.6M
YOY
27.1%
Avg ACV
$6.4K
Team
1.5K
Founded
2011
How AppsFlyer CEO Oren Kaniel grew AppsFlyer to $508.4M revenue and 80K customers in 2024.
AppsFlyer is owned by AppsFlyer Ltd., a mobile marketing analytics and attribution company founded in 2011 by Oren Kaniel and Reshef Mann. The company provides businesses with a platform to measure and analyze user engagement and marketing ROI across multiple channels, including mobile and web. AppsFlyer's technology is used by more than 12,000 customers globally, including leading brands such as HBO, Nike, and Walmart. The company is headquartered in Herzliya, Israel, and has additional offices located around the world.
Last updated
AppsFlyer Revenue
In 2024, AppsFlyer's revenue reached $508.4M. The company previously reported $400M in 2023. Since its launch in 2011, AppsFlyer has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | AppsFlyer Hit $508.4m revenue in October 2024 |
| 2023 | AppsFlyer Hit $400m revenue in December 2023 |
| 2020 | AppsFlyer Hit $200m revenue in August 2020 |
| 2019 | AppsFlyer Hit $150m revenue in January 2019 |
| 2011 | Launched with $0 revenue |
AppsFlyer Valuation, Funding Rounds
AppsFlyer reached a $2B valuation in 2020, set during its Series D round.
AppsFlyer has raised $293.6M in total funding across 5 rounds, most recently a $210M Series D round in 2020.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2020 | Series D | $210M | $1.6B | 13% |
| 2017 | Series C | $56M | $170.4M | 33% |
| 2015 | Series B | $20M | $45.4M | 44% |
| 2014 | Series A | $7.1M | $6.7M | 106% |
| 2012 | Seed Round | $500K | $850K | 59% |
AppsFlyer Employees & Team Size
AppsFlyer employs approximately 1.5K people as of 2026, down from 1.6K in 2024.
AppsFlyer has 1.5K total employees in different roles and functions and 108 sales reps that carry a quota. They have 80K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 1.5K employees (November 2025) |
| 2024 | Reached 1.6K employees (September 2024) |
| 2024 | Reached 1.7K employees (March 2024) |
| 2020 | Reached 1K employees (December 2020) |
| 2020 | Reached 955 employees (November 2020) |
| 2020 | Reached 1K employees (August 2020) |
| 2020 | Reached 850 employees (January 2020) |
| 2019 | Reached 756 employees (December 2019) |
| 2019 | Reached 725 employees (January 2019) |
| 2018 | Reached 462 employees (December 2018) |
| 2017 | Reached 230 employees (January 2017) |
| 2015 | Reached 50 employees (January 2015) |
| 2012 | Reached 10 employees (September 2012) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how AppsFlyer acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
Frequently Asked Questions about AppsFlyer
What is AppsFlyer's revenue?
AppsFlyer generates $508.4M in revenue.
Who is the CEO of AppsFlyer?
The CEO of AppsFlyer is Oren Kaniel.
How much funding does AppsFlyer have?
AppsFlyer raised $293.6M.
How many employees does AppsFlyer have?
AppsFlyer has 1.5K employees.
Where is AppsFlyer headquarters?
AppsFlyer is headquartered in San Francisco, California, United States.
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Compare AppsFlyer to the industry
AppsFlyer operates across multiple industries. Browse revenue, funding, and growth data for AppsFlyer in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .