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Top 1 Native Advertising Software Companies With $10M–$100M Revenue (September 2026)

As of September 2026, Latka tracks 1 native advertising software companies with $10M–$100M in annual revenue. They have combined revenues of $70M and employ 636 people.

Every company below sells native advertising software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Native Advertising Software Companies do

Native advertising software facilitates the creation, management, and optimization of content that integrates seamlessly with editorial content on various platforms. This type of software aims to improve engagement by presenting advertisements in a format that matches the look and feel of surrounding content, thereby enhancing user experience while driving brand awareness and conversions. Businesses often use native advertising software for campaigns that require a less intrusive approach to advertising, such as sponsored articles, in-feed ads, and recommendation widgets. Typical features include performance tracking, analytics, ad placement controls, and audience targeting capabilities, which allow marketers to effectively distribute content across different channels and measure its impact. The primary users of native advertising software include digital marketing teams, content strategists, and brand managers who oversee promotional campaigns. These users seek tools that not only fit within their brand's content strategy but also maximize reach and engagement among their target audience. Additionally, agencies handling multiple accounts may employ this software to deliver tailored advertising solutions for their clients.

Companies
1
Revenue
$70M
Funding
-
Employees
636

Filters

Sorting: Highest -> Lowest

Filters
Revenue
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Funding (Locked)Growth (Locked)Team-Size (Locked)

Top Native Advertising Software Companies With $10M–$100M Revenue

Showing 1 of 1 companies ranked by annual revenue.

1MGID logo
MGID

Los Angeles, California, United States

Santa Monica-based MGID is one of the first native performance advertising platforms worldwide. Our platform serves thousands of publishers w/billions of news stories, all while delivering marketing solutions for advertisers that key into consumer interests without disrupting their online experience. MGID’s performance-driven approach ensures relevant, engaged and genuinely interested visitors to its customers’ websites, increasing traffic and revenue by maintaining the quality and relevance online users expect. Established in 2007, MGID has provided quality content distribution to lifestyle and entertainment publishers globally.

Revenue
$70M
Year founded
2008
Team size
636

Frequently asked questions about Native Advertising Software Companies With $10M–$100M Revenue

How many native advertising software companies with $10M–$100M in annual revenue are there?

Latka tracks 1 native advertising software companies with $10M–$100M in annual revenue. Together they generate $70M in annual revenue and employ 636 people.

Which native advertising software company with $10M–$100M in annual revenue is the largest?

MGID is the largest, with $70M in annual revenue, founded in 2008.

How much revenue does a typical native advertising software company with $10M–$100M in annual revenue make?

The average native advertising software company in this list makes $70M a year, across 1 companies with reported revenue.

Who are the leading Native Advertising software vendors with $10M–$100M in annual revenue?

Ranked by annual revenue, the leaders are MGID.

Related Digital Advertising Platforms categories

All Digital Advertising Platforms SaaS categoriesEvery category we track inside Digital Advertising Platforms, each ranked by revenue.Browse every SaaS industryThe full A-Z of SaaS categories Latka tracks, from Native Advertising to everything else.

Inclusion Criteria

- The software must enable the creation and management of content that blends with editorial environments. - It should offer analytics and performance tracking to measure campaign effectiveness. - Must include targeting capabilities for specific audience segments. - The product should support various native ad formats, such as sponsored articles and in-feed ads. - Not just a basic advertising platform; must also provide content management features.