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Top 3 Personalization Engines SaaS Companies With $5M–$10M Revenue (September 2026)

As of September 2026, Latka tracks 3 personalization engines SaaS companies with $5M–$10M in annual revenue. They have combined revenues of $18.2M and employ 142 people. They have raised $23.5M.

Every company below sells personalization engines software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Personalization Engines SaaS Companies do

Personalization engines are software tools designed to deliver customized content and experiences to users based on their individual behavior, preferences, and historical data. These engines utilize algorithms and data analytics to tailor interactions in real-time, enhancing the overall user experience. Common use cases include personalized marketing campaigns, tailored product recommendations, and customized user journeys across digital platforms. Typically, personalization engines feature capabilities such as user data collection, behavioral analysis, and integration with various marketing and customer service tools. They are primarily utilized by marketing teams, product managers, and customer experience professionals who aim to boost user engagement and conversion rates by providing targeted content and recommendations. By leveraging user data, these engines enable organizations to create more relevant and meaningful interactions with their customers.

Companies
3
Revenue
$18.2M
Funding
$23.5M
Employees
142

Filters

Sorting: Highest -> Lowest

Filters
Revenue
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Funding (Locked)Growth (Locked)Team-Size (Locked)

Top Personalization Engines SaaS Companies With $5M–$10M Revenue

Showing 3 of 3 companies ranked by annual revenue.

1Hello Retail logo
Hello Retail

Copenhagen, Capital Region, Denmark

Advanced Personalization for ecommerce. With flexible, scalable, and AI-driven solutions, the company empowers businesses to deliver what customers want, when they want it, and sometimes, before they even know they want it. The platform offers the following optimization and personalization tools for ecommerce websites: Personalized Product Recommendations Smart Search Engine Personalized Brand and Category Pages Personalized Newsletter Content Triggered Emails A 360-degree overview of your Audience Powerful Analytics In 2023, Hello Retail introduced its groundbreaking proprietary technology, Product Intelligence (Pi), fueled by AI. Pi utilizes product-centric data to forecast shopping behaviors, providing merchants with a cookieless personalization solution. Serving as the cornerstone of the platform, Pi enhances personalization algorithms with Artificial Intelligence.  Based in Copenhagen, Hello Retail serves over 2500 webshops worldwide across various sectors, such as fashion, consumer electronics, toys, furniture, personal care, cosmetics, and more.

Revenue
$6.8M
Year founded
2009
Team size
62
2Auxia logo
Auxia

Palo Alto, California, United States

Auxia is an Agentic Marketing Platform that combines advanced infrastructure with AI agents to seamlessly orchestrate hyper-personalized customer journeys. The platform empowers enterprises to unlock hidden signals from first-party data, fueling a flexible suite of intelligent growth models that automate months of data science and engineering work. With Auxia, marketers can deploy AI agents to deliver dynamic, personalized content across their most critical customer surfaces (e.g. web, app, email, SMS), uncover nuanced insights, and autonomously optimize each customer’s journey in real time.

Revenue
$5.7M
Year founded
2022
Funding
$23.5M
Team size
52
3Frosmo logo
Frosmo

Helsinki, Finland

Developer of a personalization software designed to help companies grow online by delivering superior user experience. The company's platform offers software services such as fast time-to-market, data-driven UX development, execution of creative ideas, IT-independent front-end development, other security and EU compliance services, enabling online business owners to achieve unprecedented freedom, speed and cost-efficiency that brings competitive advantage and increased ROI.

Revenue
$5.6M
Year founded
2008
Team size
28

Frequently asked questions about Personalization Engines SaaS Companies With $5M–$10M Revenue

How many personalization engines SaaS companies with $5M–$10M in annual revenue are there?

Latka tracks 3 personalization engines SaaS companies with $5M–$10M in annual revenue. Together they generate $18.2M in annual revenue and employ 142 people.

Which personalization engines SaaS company with $5M–$10M in annual revenue is the largest?

Hello Retail is the largest, with $6.8M in annual revenue, founded in 2009.

How much revenue does a typical personalization engines SaaS company with $5M–$10M in annual revenue make?

The average personalization engines SaaS company in this list makes $6.1M a year, across 3 companies with reported revenue.

Who are the leading Personalization Engines vendors with $5M–$10M in annual revenue?

Ranked by annual revenue, the leaders are Hello Retail, Auxia and Frosmo.

How much funding have personalization engines SaaS companies with $5M–$10M in annual revenue raised?

The 3 personalization engines SaaS companies with $5M–$10M in annual revenue tracked here have raised $23.5M in disclosed funding between them.

Related Marketing Software categories

All Marketing Software SaaS categoriesEvery category we track inside Marketing Software, each ranked by revenue.Browse every SaaS industryThe full A-Z of SaaS categories Latka tracks, from Personalization Engines to everything else.

Inclusion Criteria

- Must offer real-time data analysis to personalize user interactions - Should integrate with existing marketing and CRM platforms - Must provide capabilities for A/B testing and performance tracking - Should include features for user segmentation based on behavior and demographics - Not just for content delivery; must also facilitate personalized recommendations and user journey mapping