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How Frosmo CEO Mikael Gummerus grew to $5.6M revenue with a 28 person team in 2024.

Developer of a personalization software designed to help companies grow online by delivering superior user experience. The company's platform offers software services such as fast time-to-market, data-driven UX development, execution of creative ideas, IT-independent front-end development, other security and EU compliance services, enabling online business owners to achieve unprecedented freedom, speed and cost-efficiency that brings competitive advantage and increased ROI.

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Frosmo Revenue

In 2024, Frosmo's revenue reached $5.6M. The company previously reported $4M in 2023. Since its launch in 2008, Frosmo has shown consistent revenue growth.

Frosmo Revenue GrowthReported revenue / ARR over time$0$1.3M$2.5M$3.8M$5M$6.3M200820102012201420162018202020222024$0$3.5M$5.6MSource: GetLatka.com
YearMilestoneQuote
2024Frosmo Hit $5.6m revenue in October 2024
2023Frosmo Hit $4m revenue in October 2023
2021Frosmo Hit $3.5m revenue in April 2021
2008Launched with $0 revenue

Frosmo Valuation, Funding Rounds

Frosmo is a bootstrapped E-Commerce Personalization Software startup. Founded in 2008, Frosmo has grown to $5.6M in revenue without raising any venture capital or outside funding.

As a self-funded E-Commerce Personalization Software SaaS company, Frosmo has built its business with no outside investment.

Frosmo Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12008Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Mikael Gummerus

CEO

I'm CEO and founder of Frosmo, market winning personalization software for B2C companies. Contact me for a free 30 day trial where we show how quickly we can deliver amazing results in improved conversions and average order value. Fast deployment and automated setup that delivers without adding any new workload for you.

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Customers

We do not have customer count information for Frosmo yet.

Frosmo Employees & Team Size

Frosmo employs approximately 28 people as of 2026, down from 34 in 2023, including 8 sales reps that carry a quota.

Frosmo Team GrowthReported headcount over time01020304050200820102012201420162018202020222024002828Source: GetLatka.com
YearMilestone
2024Reached 28 employees (December 2024)
2024Reached 34 employees (October 2024)
2023Reached 34 employees (October 2023)
2022Reached 39 employees (October 2022)
2021Reached 36 employees (December 2021)
2021Reached 42 employees (April 2021)

Frequently Asked Questions about Frosmo

What is Frosmo's revenue?

Frosmo generates an estimated $5.6M in annual revenue.

Who founded Frosmo?

Frosmo was founded by Mikael Gummerus.

Who is the CEO of Frosmo?

The CEO of Frosmo is Mikael Gummerus.

How much funding does Frosmo have?

Frosmo is bootstrapped and has not raised outside funding.

How many employees does Frosmo have?

Frosmo has 28 employees.

Where is Frosmo headquarters?

Frosmo is headquartered in Helsinki, Finland.

Compare Frosmo to the industry

Frosmo operates across multiple industries. Browse revenue, funding, and growth data for Frosmo in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Frosmo Revenue 2024: $5.6M ARR (Bootstrapped)