As of August 2026, Latka tracks 19 publisher ad management software companies with $10M–$100M in annual revenue. They have combined revenues of $704.2M and employ 4.7K people. They have raised $153.5M and serve 83.2M customers combined.
Every company below sells publisher ad management software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Publisher Ad Management Software is designed to streamline the management of advertising across various platforms. These tools allow publishers to buy, sell, and optimize ad space effectively, focusing on maximizing revenue while simplifying ad inventory organization. The primary use cases include handling ad scheduling, tracking campaign performance, and analyzing audience engagement to deliver targeted advertisements. Typically, this software encompasses features such as real-time analytics, reporting dashboards, and integration with ad networks. Common buyer personas for Publisher Ad Management Software include digital media managers, marketing teams, and sales operations personnel within publishing companies. These roles leverage the software to enhance their advertising strategies and improve overall operational efficiency.
Sorting: Highest -> Lowest
Showing 10 of 19 companies ranked by annual revenue.
Dubai Internet City, Dubai, United Arab Emirates
Admitad is a leading, global provider of innovative performance marketing solutions, headquartered in Heilbronn, Germany. The company offers a wide range of monetization-, partnership-, fintech- and media buying services. The portfolio includes Partner Marketing Network, Tapfiliate, GetUniq, TakeAds, Univibes and ConvertSocial, among others.
Toronto, Ontario, Canada
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers. We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large. Our global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for our customers and partners.
Paris, Île-de-France, France
As the end-to-end global media platform powering attention, quality, and outcomes, we help advertisers and publishers drive real outcomes by combining premium inventory and audiences, advanced curation, and powerful ad tech across every channel. We focus on what truly matters in today’s attention economy: quality, engagement, and performance, all powered by a commitment to respectful, user-centric ad experiences. With a team of over 750 professionals across 20 countries, we combine global scale with deep local expertise. Reach out to learn more about our offerings and how we can help you achieve your advertising goals!
Scottsdale, Arizona, United States
Provider of solutions that help digital publishers and app developers maximize their advertising revenue with class-leading products and solutions
Los Angeles, California, United States
Santa Monica-based MGID is one of the first native performance advertising platforms worldwide. Our platform serves thousands of publishers w/billions of news stories, all while delivering marketing solutions for advertisers that key into consumer interests without disrupting their online experience. MGID’s performance-driven approach ensures relevant, engaged and genuinely interested visitors to its customers’ websites, increasing traffic and revenue by maintaining the quality and relevance online users expect. Established in 2007, MGID has provided quality content distribution to lifestyle and entertainment publishers globally.
New York, NY, United States
Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. That's why leading media companies worldwide – including NBCUniversal, ABC/Disney, Fox, Paramount, AMC, TelevisaUnivision, Audacy, and more – rely on WideOrbit to manage their media operations. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder.
Widnes, Cheshire, United Kingdom
GRV Media is a leading UK publisher & ad-tech provider focused primarily on sports and entertainment, with a network of over 70 sites. They specialize in Header Bidding and revenue optimization services.
San Diego, California, United States
Developer of data discovery platform that brings actionable intelligence through the power of questions. The company's platform enable publishers, entrepreneurs and content providers to drive the next wave of online innovation by monetizing their traffic more efficiently.
Latka tracks 19 publisher ad management software companies with $10M–$100M in annual revenue. Together they generate $704.2M in annual revenue and employ 4.7K people.
Admitad is the largest, with $96M in annual revenue, founded in 2016.
The average publisher ad management software company in this list makes $37.1M a year, across 19 companies with reported revenue. They serve 83.2M customers combined.
Ranked by annual revenue, the leaders are Admitad, Index Exchange, Equativ, Freestar and MGID.
The 19 publisher ad management software companies with $10M–$100M in annual revenue tracked here have raised $153.5M in disclosed funding between them.
- Must enable centralized management of ad inventory - Must provide real-time analytics and reporting capabilities - Must facilitate the buying and selling of ad space - Must support integration with various ad networks and platforms - Must be suitable for media companies or publishers - Not just focused on ad placements; must also optimize campaign performance
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