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Top 2 Sales Planning Software Companies With $10M–$100M Revenue (September 2026)

As of September 2026, Latka tracks 2 sales planning software companies with $10M–$100M in annual revenue. They have combined revenues of $29.4M and employ 164 people. They serve 70 customers combined.

Every company below sells sales planning software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Sales Planning Software Companies do

Sales planning software is a category of tools designed to help organizations streamline their sales processes by effectively managing and strategizing sales goals. These software solutions typically facilitate the creation of sales forecasts, resource allocation, and performance tracking, ensuring that sales teams can meet their targets in a structured manner. Common functionalities include budget management, territory management, and analytics for performance evaluation. The primary users of sales planning software are sales operations professionals, sales managers, and finance teams. These users leverage the software to automate task assignments, track sales metrics, and create sales plans based on historical data insights. Additionally, integration with customer relationship management (CRM) systems often enhances the usability of sales planning software, allowing for a cohesive strategy that aligns with broader business objectives.

Companies
2
Revenue
$29.4M
Funding
-
Employees
164

Filters

Sorting: Highest -> Lowest

Filters

Top Sales Planning Software Companies With $10M–$100M Revenue

Showing 2 of 2 companies ranked by annual revenue.

1DemandFarm logo
DemandFarm

NY, New York, United States

Explore Key account management tools that make your key account planning ridiculously easy. DemandFarm's products will let you do account planning in CRM.

Revenue
$17.9M
Year founded
2012
Team size
87
2UpClear logo
UpClear

New York, New York, United States

CPG trade promotion software provider

Revenue
$11.5M
Customers
70
Year founded
2007
Team size
77

Frequently asked questions about Sales Planning Software Companies With $10M–$100M Revenue

How many sales planning software companies with $10M–$100M in annual revenue are there?

Latka tracks 2 sales planning software companies with $10M–$100M in annual revenue. Together they generate $29.4M in annual revenue and employ 164 people.

Which sales planning software company with $10M–$100M in annual revenue is the largest?

DemandFarm is the largest, with $17.9M in annual revenue, founded in 2012.

How much revenue does a typical sales planning software company with $10M–$100M in annual revenue make?

The average sales planning software company in this list makes $14.7M a year, across 2 companies with reported revenue. They serve 70 customers combined.

Who are the leading Sales Planning software vendors with $10M–$100M in annual revenue?

Ranked by annual revenue, the leaders are DemandFarm and UpClear.

Related Sales Tools categories

Inclusion Criteria

- Must provide tools for sales forecasting and goal-setting - Should include budget management features to allocate resources effectively - Must facilitate collaboration among sales team members and stakeholders - Should offer data analytics to assess performance and optimize strategies - Must integrate with existing CRM or sales tools to streamline workflows - Not just a simple reporting tool; must also support proactive sales planning and management