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How UpClear CEO Thierry Soudee grew UpClear to $11.5M revenue and 70 customers in 2024.

UpClear is a global enterprise software provider to the Consumer Packaged Goods industry. Our software, BluePlanner, allows CPG manufacturers to manage and optimize their trade promotions, pricing, and revenue management. With a focus on improving collaboration, visibility, and ROI, UpClear serves clients in over 20 countries and over 40 languages.

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UpClear Revenue

In 2024, UpClear's revenue reached $11.5M. The company previously reported $7.5M in 2023. Since its launch in 2007, UpClear has shown consistent revenue growth.

UpClear Revenue GrowthReported revenue / ARR by year$0$3M$5M$8M$10M$13M2007200920112013201520172019202120232024$0$5M$11MSource: GetLatka.com
YearMilestone
2024UpClear Hit $11.5m revenue in October 2024
2023UpClear Hit $7.5m revenue in December 2023
2021UpClear Hit $5.2m revenue in April 2021
2007Launched with $0 revenue

UpClear Valuation, Funding Rounds

UpClear is a bootstrapped Trade Promotion Management Software startup. Founded in 2007, UpClear has grown to $11.5M in revenue without raising any venture capital or outside funding.

As a self-funded Trade Promotion Management Software SaaS company, UpClear has built its business with no outside investment.

UpClear Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120072007 cumulative: $0 • 2007 Founded: $02007 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

UpClear Employees & Team Size

UpClear employs approximately 77 people as of 2026, up from 72 in 2023.

UpClear has 77 total employees in different roles and functions and 2 sales reps that carry a quota. They have 70 customers that rely on the company's solutions.

UpClear Team GrowthReported headcount over time0204060801002007200920112013201520172019202120232024007777Source: GetLatka.com
YearMilestone
2024Reached 77 employees (December 2024)
2024Reached 77 employees (October 2024)
2023Reached 72 employees (December 2023)
2023Reached 72 employees (September 2023)
2023Reached 69 employees (January 2023)
2022Reached 68 employees (December 2022)
2022Reached 68 employees (January 2022)
2021Reached 60 employees (December 2021)
2021Reached 61 employees (August 2021)
2021Reached 62 employees (April 2021)

Founder / CEO

Thierry Soudee

Since founding UpClear in 2007, Thierry has been a driving force behind the Company’s rapid growth. With an absolute passion for client satisfaction and collaboration, combined with a focused strategy of embracing our software-as-a-service model, we now serve clients in over twenty countries across four continents. Understanding the challenges commercial teams face from over ten years of experience in the USA and Europe in the Fast-Moving Consumer Goods industry, Thierry developed BluePlanner, our revenue management software, and created UpClear. His aim then, as now, is to provide an intuitive ‘one-stop-shop’ for the commercial teams: “If it makes the job harder or more complicated it isn’t right.” Thierry is an avid runner, participating in the New York and Paris marathons every year.

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Customers

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Frequently Asked Questions about UpClear

What is UpClear's revenue?

UpClear generates $11.5M in revenue.

Who founded UpClear?

UpClear was founded by Thierry Soudee.

Who is the CEO of UpClear?

The CEO of UpClear is Thierry Soudee.

How much funding does UpClear have?

UpClear raised $0.

How many employees does UpClear have?

UpClear has 77 employees.

Where is UpClear headquarters?

UpClear is headquartered in New York, New York, United States.

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Compare UpClear to the industry

UpClear operates across multiple industries. Browse revenue, funding, and growth data for UpClear in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .