As of August 2026, Latka tracks 5 social media advertising software companies with $100M+ in annual revenue. They have combined revenues of $5.4B and employ 8.5K people. They have raised $1.1B.
Every company below sells social media advertising software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Social Media Advertising Software encompasses digital tools designed for the creation, management, optimization, and analysis of advertising campaigns across various social media platforms. These software solutions enable businesses to promote their products and services to targeted audiences through paid advertisements on platforms such as Facebook, Instagram, Twitter, and LinkedIn. The software assists marketers in connecting with the right audience, assessing the performance of their campaigns, and adjusting strategies effectively.
Sorting: Highest -> Lowest
Showing 5 of 5 companies ranked by annual revenue.
Shanghai, China
Xiaohongshu is a lifestyle platform that allows users to share shopping experiences through text, images, and videos. It operates in the social media and e-commerce sectors.
London, Greater London, United Kingdom
Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand. We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across Amazon. We can help you unlock your full potential across Meta technologies across the globe. Including training, creative, paid social, and analytics We know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.
Seoul, South Korea
Wemakeprice (위메프) is a Korean social commerce platform offering e-commerce and internet advertising services. It connects merchants to consumers by offering goods and services while providing innovative group buying options and exclusive flash deals.
London, England, United Kingdom
We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands to navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. For more information visit influencer.com or email [email protected].
Helsinki, Uusimaa, Finland
Smartly.io automates every step of social advertising to unlock greater performance and creativity, using AI to enhance advertising technology.
Latka tracks 5 social media advertising software companies with $100M+ in annual revenue. Together they generate $5.4B in annual revenue and employ 8.5K people.
Xiaohongshu is the largest, with $4.8B in annual revenue, founded in 2013.
The average social media advertising software company in this list makes $1.1B a year, across 5 companies with reported revenue.
Ranked by annual revenue, the leaders are Xiaohongshu, jellyfish.com, WEMAKEPRICE, Influencer and Smartly.
The 5 social media advertising software companies with $100M+ in annual revenue tracked here have raised $1.1B in disclosed funding between them.
- Must offer tools for creating and managing paid advertising campaigns on social media platforms. - Should provide analytics and reporting features to assess campaign performance and ROI. - Must include audience targeting capabilities to reach specific demographics or customer profiles. - Should facilitate A/B testing for optimizing ad creatives and strategies. - Must integrate with other marketing tools or platforms, such as CRM or email marketing software. - Not just a social media management tool; must specifically focus on advertising functionalities.
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