As of August 2026, Latka tracks 51 social media analytics software companies with $1M–$5M in annual revenue. They have combined revenues of $116.9M and employ 1.3K people. They have raised $31M and serve 1.6M customers combined.
Every company below sells social media analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Social Media Analytics Software refers to tools designed to collect, analyze, and interpret data from various social media platforms. These tools empower businesses to understand user engagement, track brand sentiment, and identify trends relevant to their audience. The primary use cases include measuring the performance of social media campaigns, analyzing audience demographics, and gaining insights into competitors' activities. Typical features of social media analytics software include reporting dashboards, sentiment analysis, demographic breakdowns, and competitive benchmarking. These applications are often utilized by marketing professionals, social media managers, and data analysts to make data-driven decisions that enhance engagement and drive customer loyalty. Users leverage these insights to inform their strategies, optimize content, and improve overall marketing effectiveness.
Sorting: Highest -> Lowest
Showing 10 of 51 companies ranked by annual revenue.
Limoges, Nouvelle-Aquitaine, France
Iconosquare is the leading analytics and social media management suite for Instagram, Facebook, Twitter, LinkedIn, TikTok & Pinterest. With over 10,000 users worldwide and 2 offices in Limoges, France, and Berlin, Germany, we deliver the most advanced analytics to tens of thousands of Social Media Managers, businesses, agencies and influencers.
Newark, Delaware, United States
One tool to rule all Socials! Schedule your posts, engage with your community, and measure performance with the all-in-one social media management tool. Get More Done, More Easily, With Less Stress! Shuffling from social media posts to email marketing campaigns to blog posts and many more is a tough job for a marketer. It gets tiresome to manage and organize everything separately. With the evolving socials, 49% of the marketers have opted for social media automation tools to keep up with the online world!
London, England, United Kingdom
Provider of a software-as-a-service consumer insight and engagement platform designed to grow its customer and audience bases by connecting with individuals and audience segments. The company's software-as-a-service consumer insight and engagement platform offers a suite of analysis tools utilizing intelligence gleaned from Twitter, other social sources and by matching email addresses with social media profiles, enabling brands, agencies and marketing professionals to manage their communities, drive their strategies and analyze the characteristics on their Twitter communities.
Reston, Virginia, United States
Provider of social media engagement and analytics. The company provides content moderation, real-time Twitter and Facebook event displays, web widgets, analytics and more. It allows brands to engage their audience and hand pick or auto-approve the content they want to highlight.
Los Angeles, California, United States
Discover the most powerful and trusted platform for products, influencers, live streams, and more on TikTok. We are here to help you experience the ultimate in TikTok data analysis.
Oklahoma City, Oklahoma, United States
Provider of a reporting analytics platform. The company provides analytics and marketing suite that help companies to extract maximum value from pinterest.
Shanghai, Shanghai, China
KAWO is the leading social media management platform in China. KAWO connects teams across the globe providing data insights, greater transparency and increased efficiency. Founded in 2017, KAWO’s experienced team is focused on delivering high quality solutions allowing our clients to iterate fast in China’s rapidly changing social landscape. 科握提供一站式社交媒体管理软件解决方案，专注于帮助营销团队高效、有序地管理中国社交媒体账号，从而使得营销团队有更多的时间和精力来优化社媒营销策略，聚焦于创作个性化的创意内容来吸引受众注意力和兴趣，深度地挖掘与受众的关系来建立信任，潜移默化地扩大品牌影响力的传播。
Paris, Ile-de-france, France
Developer of automatic real-time object recognition software intended to empower fashion brands to fuel creativity, produce more sustainably and improve profitability. The company's software uses deep learning to detect objects, shapes, textures and people from within any image or photo posted on social media and in he internet, enabling luxury and fashion providers to identify clothing trends and better serve its customers.
Milan, Lombardy, Italy
Developer of a social data intelligence platform designed to help organizations to succeed in their daily business challenges. The company's platform helps uses artificial intelligence to collect and analyze real-time conversations generated on the major social media and re-launching them through intuitive visualizations and info-graphics, enabling organizations to obtain real-time information to facilitate decision making and deeply understand relevant people for the business.
Kwun Tong, Hong Kong, Hong Kong
Cloudbreakr is an integrated influencer marketing platform in Asia built by Advwhere, a marketing technology based in Hong Kong and APAC regions. Powered by Big Data Analytics and Machine Learning, the platform provides influencer discovery, social analytics and campaign management to help marketers optimize their influencer marketing and social media campaigns. The company has primary operations in Hong Kong, Malaysia, Thailand, and Taiwan.
Latka tracks 51 social media analytics software companies with $1M–$5M in annual revenue. Together they generate $116.9M in annual revenue and employ 1.3K people.
Iconosquare is the largest, with $4.5M in annual revenue, founded in 2011.
The average social media analytics software company in this list makes $2.3M a year, across 51 companies with reported revenue. They serve 1.6M customers combined.
Ranked by annual revenue, the leaders are Iconosquare, Social Champ, Inc, Audiense, Zoomph and FastMoss.
The 51 social media analytics software companies with $1M–$5M in annual revenue tracked here have raised $31M in disclosed funding between them.
- Must provide features for collecting and analyzing social media data - Should include performance metrics to evaluate social media campaigns - Must offer insights into audience demographics and behavior - Should enable tracking of brand sentiment and social conversations - Must support competitive analysis and benchmarking - Not just for data collection; must also provide actionable insights and reporting capabilities
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