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Top 1 Social Media Analytics Software Companies $100M+ Revenue (August 2026)

As of August 2026, Latka tracks 1 social media analytics software companies with $100M+ in annual revenue. They have combined revenues of $400M and employ 900 people. They have raised $299.9M and serve 18M customers combined.

Every company below sells social media analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Social Media Analytics Software Companies do

Social Media Analytics Software refers to tools designed to collect, analyze, and interpret data from various social media platforms. These tools empower businesses to understand user engagement, track brand sentiment, and identify trends relevant to their audience. The primary use cases include measuring the performance of social media campaigns, analyzing audience demographics, and gaining insights into competitors' activities. Typical features of social media analytics software include reporting dashboards, sentiment analysis, demographic breakdowns, and competitive benchmarking. These applications are often utilized by marketing professionals, social media managers, and data analysts to make data-driven decisions that enhance engagement and drive customer loyalty. Users leverage these insights to inform their strategies, optimize content, and improve overall marketing effectiveness.

Companies
1
Revenue
$400M
Funding
$299.9M
Employees
900

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Top Social Media Analytics Software Companies $100M+ Revenue

Showing 1 of 1 companies ranked by annual revenue.

1Hootsuite logo
Hootsuite

Vancouver, British Columbia, Canada

Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes. The company serves businesses ranging from small and medium-sized organizations to large enterprises, providing tools for social media scheduling, analytics, and engagement across major networks. Hootsuite generates revenue exceeding $200 million annually, with the business trending toward $400 million by the end of 2024. Irina Novoselsky joined as CEO in 2023 and within 18 months has led a significant reacceleration of the business. In less than 12 months under her leadership, Hootsuite grew its enterprise core from 8 percent growth to 22 percent growth. The company operates with a predominantly inbound model, with 95 percent of new business arriving without an outbound sales force. Hootsuite previously pursued a Goldman Sachs-led exit process targeting a valuation of $7.75 billion, though that transaction was not completed. The company has since refocused on organic growth and is undergoing a broad transformation of its customer journey to align with the buying behaviors of millennial and Gen Z buyers, who Novoselsky projects will represent 75 percent of all buyers by 2025.

Revenue
$400M
Customers
18M
Year founded
2008
Funding
$299.9M
Team size
900

Frequently asked questions about Social Media Analytics Software Companies $100M+ Revenue

How many social media analytics software companies with $100M+ in annual revenue are there?

Latka tracks 1 social media analytics software companies with $100M+ in annual revenue. Together they generate $400M in annual revenue and employ 900 people.

Which social media analytics software company with $100M+ in annual revenue is the largest?

Hootsuite is the largest, with $400M in annual revenue, founded in 2008.

How much revenue does a typical social media analytics software company with $100M+ in annual revenue make?

The average social media analytics software company in this list makes $400M a year, across 1 companies with reported revenue. They serve 18M customers combined.

Who are the leading Social Media Analytics software vendors with $100M+ in annual revenue?

Ranked by annual revenue, the leaders are Hootsuite.

How much funding have social media analytics software companies with $100M+ in annual revenue raised?

The 1 social media analytics software companies with $100M+ in annual revenue tracked here have raised $299.9M in disclosed funding between them.

Related Marketing Software categories

All Marketing Software SaaS categoriesEvery category we track inside Marketing Software, each ranked by revenue.Browse every SaaS industryThe full A-Z of SaaS categories Latka tracks, from Social Media Analytics to everything else.

Inclusion Criteria

- Must provide features for collecting and analyzing social media data - Should include performance metrics to evaluate social media campaigns - Must offer insights into audience demographics and behavior - Should enable tracking of brand sentiment and social conversations - Must support competitive analysis and benchmarking - Not just for data collection; must also provide actionable insights and reporting capabilities