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Top 135 Social Media Analytics Software SaaS Companies in May 2026

As of May 2026, there are 135 SaaS companies in Social Media Analytics Software. They have combined revenues of $902.2M and employ 6.1K people. They have raised $432M and serve 200.3M customers combined.

Social Media Analytics Software refers to tools designed to collect, analyze, and interpret data from various social media platforms. These tools empower businesses to understand user engagement, track brand sentiment, and identify trends relevant to their audience. The primary use cases include measuring the performance of social media campaigns, analyzing audience demographics, and gaining insights into competitors' activities. Typical features of social media analytics software include reporting dashboards, sentiment analysis, demographic breakdowns, and competitive benchmarking. These applications are often utilized by marketing professionals, social media managers, and data analysts to make data-driven decisions that enhance engagement and drive customer loyalty. Users leverage these insights to inform their strategies, optimize content, and improve overall marketing effectiveness.

Companies
135
Revenue
$902.2M
Funding
$432M
Employees
6.1K

Filters

Sorting: Highest -> Lowest

Filters
Revenue
All<$1M$1M-$5M$5M-$10M$10M-$100M$100M+
Funding (Locked)Growth (Locked)Team-Size (Locked)

Top Social Media Analytics Software Companies

Showing 10 of 1 companies ranked by annual revenue.

1
Hootsuite

Vancouver, British Columbia, Canada

Hootsuite is a social media management platform that allows businesses and organizations to manage their social media presence across multiple platforms from a single dashboard. The platform provides tools for content scheduling, social listening, analytics, and team collaboration. Hootsuite is used by businesses of all sizes to streamline their social media marketing efforts and improve their engagement with their audience. The company was founded in 2008 and is headquartered in Vancouver, Canada. It has become one of the most popular social media management platforms, with over 18 million users worldwide.

Revenue
$350M
Customers
18M
Year founded
2008
Funding
$299.9M
Team size
1.4K
Growth
-

Inclusion Criteria

- Must provide features for collecting and analyzing social media data - Should include performance metrics to evaluate social media campaigns - Must offer insights into audience demographics and behavior - Should enable tracking of brand sentiment and social conversations - Must support competitive analysis and benchmarking - Not just for data collection; must also provide actionable insights and reporting capabilities