As of August 2026, Latka tracks 57 social media marketing software companies with $10M–$100M in annual revenue. They have combined revenues of $1.4B and employ 9.7K people. They have raised $527.6M and serve 18.1M customers combined.
Every company below sells social media marketing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Social Media Marketing Software encompasses a range of digital tools designed to assist brands in managing their online presence across various social platforms. These tools typically facilitate tasks such as content creation, scheduling, posting, and analytics, enabling users to streamline their social media efforts from a centralized dashboard. In addition to basic posting functions, this software often includes features like social listening, audience engagement tracking, and sentiment analysis. Marketing teams, social media managers, and brands utilize these solutions to enhance their outreach, monitor brand reputation, and measure campaign performance efficiently. Common use cases include developing and executing content calendars, enhancing audience interaction, and analyzing engagement metrics to refine strategies. Buyer personas usually consist of marketing professionals, digital strategists, and business owners who seek to effectively engage with their audiences and maximize their social media ROI.
Sorting: Highest -> Lowest
Showing 10 of 57 companies ranked by annual revenue.
Dubai Internet City, Dubai, United Arab Emirates
Admitad is a leading, global provider of innovative performance marketing solutions, headquartered in Heilbronn, Germany. The company offers a wide range of monetization-, partnership-, fintech- and media buying services. The portfolio includes Partner Marketing Network, Tapfiliate, GetUniq, TakeAds, Univibes and ConvertSocial, among others.
Boston, Massachusetts, United States
ShopMy is a creator-centric ecosystem that links top brands with influential creators to facilitate partnerships. The platform offers tools for creating and managing influencer marketing campaigns.
San Diego, California, United States
SOCi is a marketing automation platform for multi-location brands like Ace Hardware, Jersey Mike's, Pet Supplies Plus, and Ford. It caters to organizations with numerous marketing managers across various channels, offering marketing-focused workflows, permissions, approval processes, and analytics integrated with popular ad networks. SOCi consolidates marketing data, including search, social media, reviews, surveys, and chatbots.
New York, New York, United States
an AI-powered platform to help businesses and individuals create professional-quality logos and other branding materials
Columbus, Ohio, United States
Emplifi is a leading customer engagement platform, empowering brands to deliver meaningful, connected experiences across digital channels. Recognized as a Leader by renowned analysts and celebrated as a customer favorite, Emplifi provides innovative, data-driven insights and AI-powered tools to help brands optimize social media performance, elevate their influencer marketing strategies, and deliver impactful customer engagement across marketing, commerce, and care.
Miami, Florida, United States
Mod Op is a leading insights-driven marketing agency that merges artificial intelligence, data science, and human creativity to deliver efficient, effective and sustainable growth for our clients. It specializes in brand strategy, advertising, creative development and design, digital marketing and public relations.
Las Vegas, Nevada, United States
Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.
Barcelona, Spain
Adsmurai provides a end to end technological solution for advertising management on social media.
Hyderabad, Telangana, India
Head Digital Works is a digital marketing and technology company that provides a range of services to help businesses improve their online presence and reach their target audience. The company offers services such as web development, search engine optimization SEO, social media marketing, email marketing, content marketing, and more. They aim to help businesses increase their brand visibility, generate leads, and drive sales through effective digital marketing strategies. Additionally, Head Digital Works offers a proprietary digital marketing tool called "Digital HeadQuarters" that helps businesses manage and analyze their online marketing campaigns. The tool provides insights into website traffic, social media engagement, lead generation, and more, helping businesses make data-driven decisions to improve their online performance.
New York, New York, United States
Upfluence is a company that offers an all-in-one influencer marketing platform that allows brands to manage, analyze, and optimize their influencer campaigns. Founded in 2013 and based in New York, Upfluence provides solutions for influencer discovery, influencer relationship management, and influencer campaign reporting, helping brands to reach their target audiences through authentic and effective influencer collaborations.
Latka tracks 57 social media marketing software companies with $10M–$100M in annual revenue. Together they generate $1.4B in annual revenue and employ 9.7K people.
Admitad is the largest, with $96M in annual revenue, founded in 2016.
The average social media marketing software company in this list makes $24.5M a year, across 57 companies with reported revenue. They serve 18.1M customers combined.
Ranked by annual revenue, the leaders are Admitad, ShopMy, SOCi, Inc., Tailor Brands and Emplifi.
The 57 social media marketing software companies with $10M–$100M in annual revenue tracked here have raised $527.6M in disclosed funding between them.
- Must provide functionalities for scheduling and managing content across multiple social media platforms. - Should include analytics and reporting features for measuring campaign performance. - Must facilitate audience engagement and community management tools, like responding to comments and messages. - Should offer content creation and curation capabilities, enabling users to design and source posts. - Not just a scheduling tool; must also provide social listening and sentiment analysis features.
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