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SOCi is a marketing automation platform for multi-location brands like Ace Hardware, Jersey Mike's, Pet Supplies Plus, and Ford. It caters to organizations with numerous marketing managers across various channels, offering marketing-focused workflows, permissions, approval processes, and analytics integrated with popular ad networks. SOCi consolidates marketing data, including search, social media, reviews, surveys, and chatbots.
Last updated
In 2024, SOCi, Inc.'s revenue reached $72.5M. The company previously reported $48.2M in 2023. Since its launch in 2012, SOCi, Inc. has shown consistent revenue growth.
SOCi, Inc. is a bootstrapped Analytics Platforms startup. Founded in 2012, SOCi, Inc. has grown to $72.5M in revenue without raising any venture capital or outside funding.
As a self-funded Analytics Platforms SaaS company, SOCi, Inc. has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Afif Khoury has spent the last decade involved in startups and venture capital investments as an attorney, venture capitalist and serial entrepreneur.
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We do not have customer count information for SOCi, Inc. yet.
SOCi, Inc. employs approximately 709 people as of 2026, up from 664 in 2023, including 59 sales reps that carry a quota.
SOCi, Inc. generates an estimated $72.5M in annual revenue.
SOCi, Inc. was founded by Afif Khoury.
The CEO of SOCi, Inc. is Afif Khoury.
SOCi, Inc. is bootstrapped and has not raised outside funding.
SOCi, Inc. has 709 employees.
SOCi, Inc. is headquartered in San Diego, California, United States.
SOCi, Inc. operates across multiple industries. Browse revenue, funding, and growth data for SOCi, Inc. in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$72.5M(Est.)
Funding
$0
Team
709
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | SOCi, Inc. Hit $72.5m revenue in October 2024 | Estimated |
| 2023 | SOCi, Inc. Hit $48.2m revenue in October 2023 | Estimated |
| 2021 | SOCi, Inc. Hit $25m revenue in January 2021 | |
| 2012 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 709 employees (December 2024) | |
| 2024 | Reached 664 employees (October 2024) | |
| 2023 | Reached 664 employees (October 2023) | |
| 2022 | Reached 657 employees (October 2022) | |
| 2021 | Reached 412 employees (December 2021) | |
| 2021 | Reached 289 employees (January 2021) |
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