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Top 44 Social Media Monitoring Tools Companies (August 2026)

As of August 2026, Latka tracks 44 social media monitoring tools companies. They have combined revenues of $214.1M and employ 2.2K people. They have raised $76.5M and serve 37.2K customers combined.

Every company below sells social media monitoring tools to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Social Media Monitoring Tools Companies do

Social Media Monitoring Tools are software applications designed to track and analyze online conversations across various social media platforms. These tools enable organizations to monitor brand mentions, gauge customer sentiment, and identify emerging trends relevant to their industry or target audience. By providing insights into social interactions, companies can better engage with their audience and adjust their marketing strategies accordingly. Typical features of social media monitoring tools include keyword tracking, sentiment analysis, competitive benchmarking, and analytics dashboards which consolidate data from multiple sources. Common buyer personas for these tools range from marketing professionals, brand managers, and PR specialists who need real-time information about public perceptions, to customer support teams seeking to respond promptly to customer inquiries and complaints on social media.

Companies
44
Revenue
$214.1M
Funding
$76.5M
Employees
2.2K

Filters

Sorting: Highest -> Lowest

Filters

Top Social Media Monitoring Tools Companies by revenue

Showing 10 of 44 companies ranked by annual revenue.

1NetBase Quid logo
NetBase Quid

Santa Clara, California, United States

social media analytics and monitoring solutions

Revenue
$30M
Year founded
2004
Funding
$42.9M
Team size
286
2Buzzmonitor logo
Buzzmonitor

São Paulo, SP, Brazil

Buzzmonitor is the platform that simplifies social media management with artificial intelligence. 6-in-1: 1. Social Media Monitoring (Social Listening); 2. Competitor Analysis with Social Analytics; 3. Multichannel Customer Care: WhatsApp, social networks, chat, email, and Google My Business, and much more; 4. Content Scheduling (Publishing); 5. Real-time Dashboards with advanced customization; 6. Influencer Management.

Revenue
$22M
Year founded
2012
Team size
200
3Zanroo logo
Zanroo

Pakkred, Nonthaburi, Thailand

Zanroo is your one-stop global social media solution that empowers you to reap the benefits of real-time online big data with multi-language support catering to individual local markets. Zanroo is the first company in South East Asia to provide comprehensive social listening and digital research. We help you to monitor social data in order to detect and action on digital happenings in real-time.

Revenue
$18.6M
Year founded
2013
Team size
169
4Awario logo
Awario

Nicosia, Cyprus

Track mentions of your brand and competitors across the web, discover your niche influencers, engage with customers, and find new sales leads on social media. Start for free!

Revenue
$16M
Year founded
2015
Team size
6
5Germin8 logo
Germin8

Mumbai, Maharashtra, India

Germin8 is a Social Media Intelligence company headquartered in Mumbai. Germin8 is focused on building products for analysing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data. Germin8 Social Listening™ is a proprietary stakeholder insights engagement and social media listening platform that collects and analyses conversations in real time from public sources and private sources, and converts them into industry-specific actionable insights and leads. The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analysed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc. The product was launched in 2012 and is currently being used by over a 100 brands directly or through partner agencies.

Revenue
$14.4M
Year founded
2007
Team size
131
6Vuelio logo
Vuelio

London, England, United Kingdom

Vuelio helps organisations make their story matter by providing monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place. Our technology is used by more 3,000 organisations across the world, from large enterprises and communications agencies to public sector bodies and not-for-profits.

Revenue
$11.9M
Year founded
1995
Team size
108
7Crowd Analyzer logo
Crowd Analyzer

Dubai, Dubai, United Arab Emirates

Crowd Analyzer is the Middle East premier Data and Insights company offering comprehensive services tailored for the MENA region helping brands and businesses to flourish. It provides tools for brands and agencies to monitor, analyze, and activate digital crowds through sentiment analysis.

Revenue
$11.2M
Year founded
2013
Team size
75
8Coosto logo
Coosto

Eindhoven, Netherlands

social media management platform

Revenue
$11M
Customers
30K
Year founded
2010
Team size
112
9Lucidya logo
Lucidya

Riyadh, Saudi Arabia

Developer of a Saas-based social media analytics and monitoring software intended to help businesses make better strategic decisions. The company's software uses big spatial data search engine to analyze both current and historical social media content in real-time using the contents published on the different social media channels, enabling businesses to filter results, analyze influential users, sites and content to understand consumers' feedback and expand its reach to target customers.

Revenue
$10M
Year founded
2015
Funding
$1.4M
Team size
179
10Circus Social logo
Circus Social

Singapore, Central Region, Singapore

Provider of next-generation social intelligence platform. The company provides social intelligence platform for marketers that turns social insights and analysis into actionable marketing data for brands and agencies. It also enables data to use for insights generation, crisis prevention and decision-making.

Revenue
$9.2M
Year founded
2012
Funding
$1M
Team size
35

Frequently asked questions about Social Media Monitoring Tools Companies

How many social media monitoring tools companies are there?

Latka tracks 44 social media monitoring tools companies with reported revenue. Together they generate $214.1M in annual revenue and employ 2.2K people.

Which social media monitoring tools company is the largest?

NetBase Quid is the largest, with $30M in annual revenue, founded in 2004.

How much revenue does a typical social media monitoring tools company make?

The average social media monitoring tools company in this list makes $4.9M a year, across 44 companies with reported revenue. They serve 37.2K customers combined.

Who are the leading Social Media Monitoring tools vendors?

Ranked by annual revenue, the leaders are NetBase Quid, Buzzmonitor, Zanroo, Awario and Germin8.

How much funding have social media monitoring tools companies raised?

The 44 social media monitoring tools companies tracked here have raised $76.5M in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must provide tracking and analysis of brand mentions across multiple social media platforms - Should offer sentiment analysis to evaluate customer opinions and feelings - Must include features for identifying trends and discussing topics relevant to the brand or industry - Should allow custom keyword tracking for specific campaigns or topics - Must support reporting and analytics capabilities to summarize findings and inform strategy - Not just focused on advertising; must also cover organic conversations and customer feedback