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Top 3 Tag Management Systems Companies With $1M–$5M Revenue (November 2026)

As of November 2026, Latka tracks 3 tag management systems companies with $1M–$5M in annual revenue. They have combined revenues of $8.8M and employ 110 people. They have raised $3.2M and serve 100 customers combined.

Every company below sells tag management systems to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Tag Management Systems Companies do

Tag Management Systems (TMS) are software solutions designed to facilitate the management and deployment of various tracking tags on websites and applications. They enable organizations to efficiently collect data for analytics, improve marketing effectiveness, and ensure compliance with data privacy regulations. By allowing non-technical users to implement and modify tags without needing extensive coding knowledge, TMS streamline digital marketing efforts and enhance the overall user experience. Common use cases for tag management systems include tracking user behavior, measuring conversions, remarketing, and conducting A/B testing. Typical features include code-free tag deployment, integration with third-party applications, debugging tools, and built-in consent management capabilities. The primary users of TMS range from marketing teams to data analysts, as well as IT departments that seek to maintain data accuracy and security across digital platforms.

Companies
3
Revenue
$8.8M
Funding
$3.2M
Employees
110

Filters

Sorting: Highest -> Lowest

Filters
Revenue
All<$1M$1M-$5M$5M-$10M$10M-$100M$100M+
Funding (Locked)Growth (Locked)Team-Size (Locked)

Top Tag Management Systems Companies With $1M–$5M Revenue

Showing 3 of 3 companies ranked by annual revenue.

1MetaRouter logo
MetaRouter

Cincinnati, Ohio, United States

MetaRouter is an enterprise-grade, real-time data collection and integration platform designed to give businesses total control over their customer data. Our solution empowers organizations to safely and securely collect, enrich, and syndicate data with unparalleled flexibility, ensuring compliance with stringent privacy regulations. MetaRouter not only streamlines the deployment and management of server-side tagging but also elevates its effectiveness and applicability of data across an enterprise's entire ecosystem. Our commitment to innovation and excellence makes MetaRouter the go-to choice for enterprises seeking to optimize their digital footprints and prepare for the privacy-centric, cookieless web domain of the future.

Revenue
$4.2M
Year founded
2018
Team size
38
2JENTIS logo
JENTIS

Vienna, Vienna, Austria

Data tracking is fundamentally broken, so we reinvented it. JENTIS is the #1 server-side tracking SaaS tool. Made in Europe.

Revenue
$3.6M
Year founded
2020
Funding
$3.2M
Team size
65
3UTM.io logo
UTM.io

Orlando, Florida, United States

UTM.io is a campaign management and UTM data governance tool that lets marketing teams build, shorten and track UTM links under shared naming rules, so campaign data stays consistent in Google Analytics, Adobe and other analytics tools. It began as the Effin Amazing UTM builder, an internal tool of Dan McGaw's consulting company, and became a separate business in early 2018, when the utm.io domain was acquired from Hussein, who became McGaw's co-founder. In September 2019 McGaw told Latka that UTM.io had about 100 paying customers, $3,400 in monthly recurring revenue and three full-time staff, and had raised no outside funding.

Revenue
$1M
Customers
100
Year founded
2018
Team size
7

Frequently asked questions about Tag Management Systems Companies With $1M–$5M Revenue

How many tag management systems companies with $1M–$5M in annual revenue are there?

Latka tracks 3 tag management systems companies with $1M–$5M in annual revenue. Together they generate $8.8M in annual revenue and employ 110 people.

Which tag management systems company with $1M–$5M in annual revenue is the largest?

MetaRouter is the largest, with $4.2M in annual revenue, founded in 2018.

How much revenue does a typical tag management systems company with $1M–$5M in annual revenue make?

The average tag management systems company in this list makes $2.9M a year, across 3 companies with reported revenue. They serve 100 customers combined.

Who are the leading Tag Management systems vendors with $1M–$5M in annual revenue?

Ranked by annual revenue, the leaders are MetaRouter, JENTIS and UTM.io.

How much funding have tag management systems companies with $1M–$5M in annual revenue raised?

The 3 tag management systems companies with $1M–$5M in annual revenue tracked here have raised $3.2M in disclosed funding between them.

Related Marketing Software categories

All Marketing Software SaaS categoriesEvery category we track inside Marketing Software, each ranked by revenue.Browse every SaaS industryThe full A-Z of SaaS categories Latka tracks, from Tag Management to everything else.

Inclusion Criteria

- The product enables users to deploy and manage tracking tags without coding expertise. - It must support integration with analytics and marketing tools. - The system should provide functionalities for debugging and testing tags before deployment. - It must include features for data privacy compliance, such as consent management. - Not just for tag deployment; must also offer analytics capabilities to track user interactions.