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How Instal CEO Denny Ricksham grew Instal to $13.2M revenue with a 120 person team in 2025.

Established in 2014 as part of the Nana Bianca group, Instal is a madtech company that embraces a wide range of services to support its clients’ entire mobile strategy, from planning to delivery. We support our clients’ branding, acquisition and retargeting needs through a complete set of digital solutions, covering the whole customer journey. We are committed to help marketers reach their business goals, by predicting user behaviour and preferences to provide them with the most relevant, personalized content at all times. For more information please visitus at http://instal.com/

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Instal Revenue

In 2025, Instal's revenue reached $13.2M. Since its launch in 2014, Instal has shown consistent revenue growth.

Instal Revenue GrowthReported revenue / ARR by year$0$3M$6M$9M$12M$15M2014201620182020202220242025$0$13MSource: GetLatka.com
YearMilestone
2025Instal Hit $13.2m revenue in July 2025
2014Launched with $0 revenue

Instal Valuation, Funding Rounds

Instal's most recent disclosed valuation is $39.6M.

Instal is a bootstrapped Retargeting Software startup. Founded in 2014, Instal has grown to $13.2M in revenue without raising any venture capital or outside funding.

As a self-funded Retargeting Software SaaS company, Instal has built its business with no outside investment.

Instal Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120142014 cumulative: $0 • 2014 Founded: $02014 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Instal Employees & Team Size

Instal employs approximately 120 people as of 2026.

Instal has 120 total employees in different roles and functions.

Instal Team GrowthReported headcount over time0306090120150201420162018202020222024202500120120Source: GetLatka.com
YearMilestone
2025Reached 120 employees (July 2025)

Founder / CEO

Denny Ricksham

Denny Ricksham is listed as Founder / CEO at Instal.

Q&A

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Customers

We do not have customer count information for Instal yet.

Frequently Asked Questions about Instal

What is Instal's revenue?

Instal generates $13.2M in revenue.

Who is the CEO of Instal?

The CEO of Instal is Denny Ricksham.

How much funding does Instal have?

Instal raised $0.

How many employees does Instal have?

Instal has 120 employees.

Where is Instal headquarters?

Instal is headquartered in Florence, Tuscany, Italy.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Instal Revenue 2025: $13.2M ARR, $39.6M Valuation