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Branch is a software company that provides a mobile deep linking and attribution platform for businesses. Their platform helps businesses drive app installs, user engagement, and revenue growth by enabling deep links that take users directly to specific content within their mobile apps. Branch's platform also provides attribution analytics, allowing businesses to track the effectiveness of their marketing campaigns and optimize their mobile strategies. Additionally, their platform includes features such as personalized onboarding and referral programs, helping businesses to create engaging and rewarding experiences for their users.