Latka logo

How Branch Metrics CEO Mike Molinet grew Branch Metrics to $125M revenue and 900 customers in 2024.

Branch is a software company that provides a mobile deep linking and attribution platform for businesses. Their platform helps businesses drive app installs, user engagement, and revenue growth by enabling deep links that take users directly to specific content within their mobile apps. Branch's platform also provides attribution analytics, allowing businesses to track the effectiveness of their marketing campaigns and optimize their mobile strategies. Additionally, their platform includes features such as personalized onboarding and referral programs, helping businesses to create engaging and rewarding experiences for their users.

Last updated

Branch Metrics Revenue

In 2024, Branch Metrics's revenue reached $125M. The company previously reported $100M in 2022. Since its launch in 2014, Branch Metrics has shown consistent revenue growth.

Branch Metrics Revenue GrowthReported revenue / ARR by year$0$30M$60M$90M$120M$150M201420162018202020222024$0$3M$71M$100M$125MSource: GetLatka.com
YearMilestone
2024Branch Metrics Hit $125m revenue in January 2024
2022Branch Metrics Hit $100m revenue in June 2022
2019Branch Metrics Hit $71.3m revenue in June 2019
2017Branch Metrics Hit $2.7m revenue in July 2017
2014Launched with $0 revenue

Branch Metrics Valuation, Funding Rounds

Branch Metrics reached a $4B valuation in 2022, set during its Series F round.

Branch Metrics has raised $667.1M in total funding across 8 rounds, most recently a $300M Series F round in 2022.

Branch Metrics Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$1B$2B$3B$4B$5B2014201520162017201820192020202120222014 cumulative: $300K • 2014 Seed Round: $300K2014 cumulative: $3M • 2014 Seed Round: $300K • 2014 Seed Round: $3M2015 cumulative: $18M • 2014 Seed Round: $300K • 2014 Seed Round: $3M • 2015 Series A: $15M2016 cumulative: $53M • 2014 Seed Round: $300K • 2014 Seed Round: $3M • 2015 Series A: $15M • 2016 Series B: $35M2017 cumulative: $113M • 2014 Seed Round: $300K • 2014 Seed Round: $3M • 2015 Series A: $15M • 2016 Series B: $35M • 2017 Series C: $60M2018 cumulative: $242M • 2014 Seed Round: $300K • 2014 Seed Round: $3M • 2015 Series A: $15M • 2016 Series B: $35M • 2017 Series C: $60M • 2018 Series D: $129M2019 cumulative: $367M • 2014 Seed Round: $300K • 2014 Seed Round: $3M • 2015 Series A: $15M • 2016 Series B: $35M • 2017 Series C: $60M • 2018 Series D: $129M • 2019 Series E: $125M @ $1B valuation2022 cumulative: $667M • 2014 Seed Round: $300K • 2014 Seed Round: $3M • 2015 Series A: $15M • 2016 Series B: $35M • 2017 Series C: $60M • 2018 Series D: $129M • 2019 Series E: $125M @ $1B valuation • 2022 Series F: $300M @ $4B valuation$667M2019 Series E: $1B valuation$1B2022 Series F: $4B valuation$4BSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Series F$300M$4B8%
2019Series E$125M$1.1B12%
2018Series D$129M--
2017Series C$60M--
2016Series B$35M--
2015Series A$15M--
2014Seed Round$2.8M--
2014Seed Round$300K--

Branch Metrics Employees & Team Size

Branch Metrics employs approximately 507 people as of 2026, down from 538 in 2024.

Branch Metrics has 507 total employees in different roles and functions and 119 sales reps that carry a quota. They have 900 customers that rely on the company's solutions.

Branch Metrics Team GrowthReported headcount over time0150300450600750201420162018202020222024202500507507Source: GetLatka.com
YearMilestone
2025Reached 507 employees (November 2025)
2025Reached 507 employees (November 2025)
2024Reached 538 employees (October 2024)
2023Reached 644 employees (September 2023)
2023Reached 644 employees (September 2023)
2023Reached 644 employees (September 2023)
2023Reached 611 employees (July 2023)
2023Reached 638 employees (January 2023)
2022Reached 619 employees (January 2022)
2021Reached 474 employees (August 2021)
2020Reached 382 employees (December 2020)
2020Reached 404 employees (June 2020)
2019Reached 378 employees (December 2019)
2019Reached 300 employees (June 2019)
2018Reached 271 employees (December 2018)
2017Reached 120 employees (July 2017)

Founder / CEO

Mike Molinet

Mike Molinet is listed as Founder / CEO at Branch Metrics.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

See how Branch Metrics acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

Locked

Frequently Asked Questions about Branch Metrics

What is Branch Metrics's revenue?

Branch Metrics generates $125M in revenue.

Who founded Branch Metrics?

Branch Metrics was founded by Dmitri Gaskin.

Who is the CEO of Branch Metrics?

The CEO of Branch Metrics is Mike Molinet.

How much funding does Branch Metrics have?

Branch Metrics raised $667.1M.

How many employees does Branch Metrics have?

Branch Metrics has 507 employees.

Where is Branch Metrics headquarters?

Branch Metrics is headquartered in Palo Alto, California, United States.

People Also Viewed

EnduroSat logo

EnduroSat

EnduroSat is a Bulgarian aerospace manufacturer specializing in the design, construction, and operation of CubeSats and NanoSats for commercial and scientific applications. The company focuses on scaling universal space data services and providing innovative satellite communication solutions.

TOCA Football logo

TOCA Football

TOCA Football provides a one-of-a-kind, tech-enhanced soccer experience for players of all ages and skill levels, utilizing a proprietary training platform.

SourceFuse logo

SourceFuse

Company enabling enterprises through bespoke, secure and scalable cloud solutions, leveraging an open-source catalog of microservices and legacy-application modernization

ULTATEL logo

ULTATEL

A leading cloud communication solutions provider enabling businesses to have all communication services on one affordable system

Cloudinary logo

Cloudinary

Cloudinary empowers companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media.

Emburse logo

Emburse

At Emburse, we deliver AI-powered Expense Intelligence™ to turn expense management into a strategic advantage. Our platform helps finance teams orchestrate spend across travel, procurement, reimbursements, and payments. We embed policy controls and real-time insights into every workflow. With dynamic, near-instant visibility, organizations can mitigate risk, ensure compliance, and optimize spend at every level. More than 12 million professionals in 20,000+ organizations across 120 countries, from the Global 2000 to local nonprofits, trust Emburse to streamline operations and elevate their financial strategy. Modern finance isn’t just about saving money. It’s about unlocking value. We give finance teams the power to do exactly that. Learn more at www.emburse.com.

Compare Branch Metrics to the industry

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .