Chernis mentioned Hootsuite as a company that had reached out about a potential integration or acquisition, with the host suggesting an exit to Hootsuite at $5 million. Chernis did not confirm any valuation or deal terms for Hootsuite and did not provide any financial figures about Hootsuite as a company. She also referenced Salesforce as having approached Lately, though no details were provided.
Mark Roberge, who led the first accelerator from Stage 2 Capital, to which 700 companies applied in 2021, advised Chernis that Lately is a category creator rather than a disruptor competing against existing tools. No specific competitor products were named or benchmarked in the interview beyond the general social media management category.