Bufferrevenue & funding
Social Media Management ToolsSan Francisco, CaliforniaFounded 2010CEO Joel Gascoigne
Buffer is a social media management platform that enables individuals and businesses to schedule and publish content across various social media platforms. It was founded in 2010 and is based in San Francisco, California.
- Customers
- 57.5K
Buffer revenue
Buffer's annual revenue was $22.5M in December 2025 (buffer.com).
All 14 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| 2012 | $17.6K | – |
| 2013 | $829K | – |
| 2014 | $2.6M | – |
| 2015 | $5.6M | – |
| 2016 | $8.8M | – |
| 2017 | $13.1M | – |
| 2018 | $16.3M | – |
| 2019 | $19.8M | – |
| 2020 | $22.3M | – |
| 2021 | $21M | – |
| 2022 | $19.6M | – |
| Aug 2023 | $18.1M | – |
| Oct 2024 | $31.1MEST. | GetLatka estimate |
| Dec 2025 | $22.5M | buffer.comFY2025 |
– source not recorded
Buffer funding rounds & investors
Buffer has raised $4M across two rounds since 2011. The latest was a $3.5M Series A in October 2014.
| Date | Round | Raised |
|---|---|---|
| Oct 2014 | Series A | $3.5M |
| Dec 2011 | Seed | $450K |
| Total raised | $4M |
Buffer competitors
Buffer competes most directly with Zoho, Sprout Social, Hootsuite, Agorapulse and 7 others.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Zoho | $1.5B | $7.3M | 24K | 250K | 1996 |
 Sprout Social | $457.6M | – | 1,217 | 34K | 2010 |
 Hootsuite | $400M | $279.9M | 900 | 18M | 2008 |
| Buffer | $22.5M | $4M | 74 | 57.5K | 2010 |
 Agorapulse | $20M | $18M | 192 | 8K | 2010 |
 metricool | $11M | – | 104 | 37K | 2015 |
 Coschedule | $10.3M | $2.5M | 49 | 8K | 2013 |
 Eclincher | $5.7M | – | 41 | 5K | 2012 |
 Tailwind | $3.6M | $1M | 73 | 700K | 2012 |
 Promorepublic | $3.3M | $6.3M | 54 | 21K | 2013 |
 Planable | $42K | $140K | 17 | 70 | 2016 |
 Typefully | – | – | – | – | 2020 |
#15 of 464 Social Media Management Tools companies by revenue · category median $1M · See the ranking
Buffer CEO & employees
Joel Gascoigne is CEO of Buffer. Buffer has 74 employees (December 2025, buffer.com), down from 226 a year earlier.
InvestorsKanyi Maqubela
Also at BufferHiten Shah
All 13 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2025 | 74 | buffer.comteam size, Dec 2025 |
| Dec 2024 | 226 | |
| Oct 2024 | 219 | |
| Nov 2023 | 182 | – |
| Sep 2023 | 182 | – |
| Jul 2023 | 169 | – |
| 2023 | 173 | – |
| Nov 2022 | 160 | – |
| 2022 | 160 | – |
| Nov 2021 | 150 | – |
| Aug 2021 | 150 | – |
| Nov 2020 | 150 | – |
| Oct 2020 | 150 | – |
Buffer FAQ
What is Buffer's revenue?
Buffer's annual revenue was $22.5M in December 2025, according to buffer.com.
How much funding has Buffer raised?
Buffer has raised $4M across two funding rounds. The latest was a $3.5M Series A in October 2014.
How many employees does Buffer have?
Buffer has 74 employees as of December 2025, according to buffer.com.
Who is the CEO of Buffer?
Joel Gascoigne is the CEO of Buffer.
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How this page is sourced
4 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 7, 2026Data disclaimerReport a correctionClaim this profileRun Buffer? Join the podcast