Later
Vancouver, British Columbia, Canada
How Later hit $29M revenue and 137K customers in 2020.
Later.com is a social media marketing platform that helps businesses plan, create, and schedule content for Instagram, Facebook, Twitter, and Pinterest. The company was founded in 2014 by Matt Smith, Ian MacKinnon, and Jesse Hertzberg and is based in Vancouver, Canada, with additional offices in London and New York. Later's platform includes features such as visual content calendars, drag-and-drop scheduling, and Instagram analytics, enabling businesses to streamline their social media marketing efforts and increase engagement with their target audience. Later's solutions are used by a wide range of businesses, from small startups to large enterprises, and have been recognized for their user-friendly interface and innovative approach to social media marketing.
2014
Founded
$29M
2020 Revenue
1183.33%
YOY
$1.3M
Funding
Later Revenue
In 2020, Later revenue run rate hit $29M in revenue.
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2020
Later hit $29M in revenue in 2020
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2016
Later hit $600K in revenue in 2016
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2014
Later launched in 2014 with $0 revenue
Later Funding History
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2014
Later raised a of in December, 2014
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| December, 27 2014 |
Team
Later has 51 total employees and 3 sales reps that carry a quota. They have 137,000 customers an engineering team of 34 and a marketing team of 13.
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 51 |
| Engineer | 34 (67%) |
| Sales | 3 (6%) |
| Marketing | 13 (25%) |
Founder / CEO
Roger Patterson
Q&A
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What's your age?
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Favorite online tool?
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Favorite book?
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Favorite CEO?
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Advice for 20 year old self
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Customers
Churn
Later Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Roger Patterson | CEO | - | - |
Later Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Roger Patterson | CEO | - | - |
Later Board of Directors
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Matt Smith | Board Member | [email protected] | - |
Frequently Asked Questions about Later
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When was Later founded?
Later was founded in 2014.
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How much revenue does Later generate?
Later generates $29M in revenue.
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Who is the CEO of Later
The CEO of Later is Roger Patterson.
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How much funding does Later have?
Later raised $1.3M.
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How many employees does Later have?
Later has 51 employees.
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Where is Later headquarters?
Later is headquartered at Vancouver, British Columbia, Canada
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