Later
Valuation
$87M
2020 Revenue
$29M
Customers
137K
Funding
$1.3M
Avg ACV
$212
Team
51
Churn
60%
Founded
2014
How Later CEO Roger Patterson grew Later to $29M revenue and 137K customers in 2020.
Later.com is a social media marketing platform that helps businesses plan, create, and schedule content for Instagram, Facebook, Twitter, and Pinterest. The company was founded in 2014 by Matt Smith, Ian MacKinnon, and Jesse Hertzberg and is based in Vancouver, Canada, with additional offices in London and New York. Later's platform includes features such as visual content calendars, drag-and-drop scheduling, and Instagram analytics, enabling businesses to streamline their social media marketing efforts and increase engagement with their target audience. Later's solutions are used by a wide range of businesses, from small startups to large enterprises, and have been recognized for their user-friendly interface and innovative approach to social media marketing.
Last updated
Later Revenue
In 2020, Later's revenue reached $29M. The company previously reported $600K in 2016. Since its launch in 2014, Later has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2020 | Later Hit $29m revenue in November 2020 |
| 2016 | Later Hit $600k revenue in January 2016 |
| 2014 | Launched with $0 revenue |
Later Valuation, Funding Rounds
Later's most recent disclosed valuation is $87M.
Later has raised $1.3M in total funding across 1 round, with its most recent round in 2014.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2014 | Funding round | $1.3M | - | - |
Later Employees & Team Size
Later employs approximately 51 people as of 2026, down from 203 in 2020.
Later has 51 total employees in different roles and functions and 3 sales reps that carry a quota. They have 137K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2023 | Reached 51 employees (July 2023) |
| 2020 | Reached 203 employees (December 2020) |
| 2020 | Reached 176 employees (June 2020) |
| 2019 | Reached 140 employees (December 2019) |
| 2018 | Reached 100 employees (December 2018) |
| 2016 | Reached 11 employees (January 2016) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Later acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Later
What is Later's revenue?
Later generates $29M in revenue.
Who is the CEO of Later?
The CEO of Later is Roger Patterson.
How much funding does Later have?
Later raised $1.3M.
How many employees does Later have?
Later has 51 employees.
Where is Later headquarters?
Later is headquartered in Vancouver, British Columbia, Canada.
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Compare Later to the industry
Later operates across multiple industries. Browse revenue, funding, and growth data for Later in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .