Later revenue hit $29M in 2024

Later generates revenue from 137000 customers


Vancouver, British Columbia, Canada

About Company RevenueFundingTeamFounder/CEOCustomersCEO Net Worth

How Later hit $29M revenue and 137K customers in 2020. is a social media marketing platform that helps businesses plan, create, and schedule content for Instagram, Facebook, Twitter, and Pinterest. The company was founded in 2014 by Matt Smith, Ian MacKinnon, and Jesse Hertzberg and is based in Vancouver, Canada, with additional offices in London and New York. Later's platform includes features such as visual content calendars, drag-and-drop scheduling, and Instagram analytics, enabling businesses to streamline their social media marketing efforts and increase engagement with their target audience. Later's solutions are used by a wide range of businesses, from small startups to large enterprises, and have been recognized for their user-friendly interface and innovative approach to social media marketing.






2020 Revenue







Later Revenue

In 2020, Later revenue run rate hit $29M in revenue.

  • 2020

    Later hit $29M in revenue in 2020

  • 2016

    Later hit $600K in revenue in 2016

  • 2014

    Later launched in 2014 with $0 revenue

Later Funding History

  • 2014

    Later raised a of in December, 2014

December, 27 2014


Later has 51 total employees and 3 sales reps that carry a quota. They have 137,000 customers an engineering team of 34 and a marketing team of 13.

Total team size 51
Engineer 34 (67%)
Sales 3 (6%)
Marketing 13 (25%)

Founder / CEO

Roger Patterson


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Later Executives

Name Position Working Email Personal Email
Roger Patterson CEO - -

Later Employees

Name Position Working Email Personal Email
Roger Patterson CEO - -

Later Board of Directors

Name Position Working Email Personal Email
Matt Smith Board Member [email protected] -

Frequently Asked Questions about Later

  • When was Later founded?

    Later was founded in 2014.

  • How much revenue does Later generate?

    Later generates $29M in revenue.

  • Who is the CEO of Later

    The CEO of Later is Roger Patterson.

  • How much funding does Later have?

    Later raised $1.3M.

  • How many employees does Later have?

    Later has 51 employees.

  • Where is Later headquarters?

    Later is headquartered at Vancouver, British Columbia, Canada

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