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Vancouver, British Columbia, Canada
Later.com is a social media marketing platform that helps businesses plan, create, and schedule content for Instagram, Facebook, Twitter, and Pinterest. The company was founded in 2014 by Matt Smith, Ian MacKinnon, and Jesse Hertzberg and is based in Vancouver, Canada, with additional offices in London and New York. Later's platform includes features such as visual content calendars, drag-and-drop scheduling, and Instagram analytics, enabling businesses to streamline their social media marketing efforts and increase engagement with their target audience. Later's solutions are used by a wide range of businesses, from small startups to large enterprises, and have been recognized for their user-friendly interface and innovative approach to social media marketing.
Last updated
In 2020, Later's revenue reached $29M. The company previously reported $600K in 2016. Since its launch in 2014, Later has shown consistent revenue growth.
Later reached a $87M valuation in 2025, set during its M&A Offer round.
Later has raised $1.3M in total funding across 1 round, with its most recent round in 2014.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $87M | - | |
| 2014 | Funding round | $1.3M | - | - |
| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Later serves 137K customers.
Later employs approximately 51 people as of 2026, down from 203 in 2020, including 3 sales reps that carry a quota. It serves 137K customers that rely on its solutions.
Later generates $29M in revenue.
The CEO of Later is Roger Patterson.
Later raised $1.3M across 1 round.
Later has 51 employees.
Later is headquartered in Vancouver, British Columbia, Canada.
Later operates across multiple industries. Browse revenue, funding, and growth data for Later in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$87M
2020 Revenue
$29M
Customers
137K
Funding
$1.3M
Avg ACV
$212
Team · 2023
51
Founded
2014
| Year | Milestone | Source |
|---|---|---|
| 2020 | Later Hit $29m revenue in November 2020 | |
| 2016 | Later Hit $600k revenue in January 2016 | |
| 2014 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 51 employees (July 2023) | |
| 2020 | Reached 203 employees (December 2020) | |
| 2020 | Reached 176 employees (June 2020) | |
| 2019 | Reached 140 employees (December 2019) | |
| 2018 | Reached 100 employees (December 2018) | |
| 2016 | Reached 11 employees (January 2016) |
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