Latka logo
Later logo

Laterrevenue, acquisition & funding

Social Commerce PlatformsVancouver, British Columbia, CanadaFounded 2014

Later was acquired by Mavrck.

Later.com is a social media marketing platform that helps businesses plan, create, and schedule content for Instagram, Facebook, Twitter, and Pinterest.

later.comLinkedInUpdated Aug 10, 2026
Annual revenue
$29M
Nov 2020
Owner
Mavrck
Date not on record
Total raised
$1.3M
1 round
Employees
51
Jul 2023

Later revenue

Later's annual revenue was $29M in November 2020, its last figure before Mavrck bought it (source not recorded).

$0
$10M
$20M
$600K
–
$29M
20162017–192020
ReportedOne figure per year; a reported figure wins over an estimate
All 2 revenue readings, with sources
As ofRevenueSource
Jan 2016$600K–
Nov 2020$29M–

– source not recorded

Who owns Later

Mavrck owns Later. The date and price of the deal are not on record.

Later funding rounds & investors

Later has raised $1.3M in one round, in December 2014.

DateRoundRaised
Dec 2014Funding round$1.3M
Total raised$1.3M

Later CEO & employees

Roger Patterson was CEO of Later. Later had 51 employees (July 2023).

Also at LaterMatt Smith

0
100
200
11
–
100
140
203
–
51
201620172018201920202021–222023
ReportedOne figure per year; a reported figure wins over an estimate
All 6 headcount readings, with sources
As ofEmployeesSource
Jul 202351–
Dec 2020203–
Jun 2020176–
Dec 2019140–
Dec 2018100–
Jan 201611–

Later FAQ

What was Later's revenue?

Before Mavrck bought it, Later's annual revenue was $29M in November 2020 (source not recorded).

Who owns Later?

Mavrck owns Later.

How much funding has Later raised?

Later raised $1.3M in one funding round before Mavrck bought it, in December 2014.

How many employees does Later have?

Later had 51 employees in July 2023.

Browse Social Commerce Platforms

How this page is sourced

Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Later? Join the podcast