LeaseLeads Revenue (2024)

LeaseLeads reported total revenue of approximately $80,000 per month as of late 2022, which on a trailing twelve-month basis Freund said would approach $960,000 for the year. Of that monthly figure, $25,000 represents pure recurring SaaS revenue, with the remainder coming from productized web-development services including custom API integrations that fall outside the templated recurring offering.

LeaseLeads had 70 customers as of late 2022. All 70 are on the virtual leasing agent product at $350 per month, generating approximately $24,500 per month from that product line alone, a figure the host calculated and Freund confirmed.

The base website data-feed subscription starts at $200 per month and covers the API engine that keeps property data current. The one-time website build fee ranges from $5,000 to $6,000 depending on the template selected. Freund noted that the company is restructuring its packaging to combine the virtual leasing agent and the data-feed subscription into a unified offering. The average contract value across the customer base is approximately $5,000, reflecting the blended mix of recurring fees and one-time build fees. Freund said churn is below 1%, attributing the stickiness to the high upfront setup cost and the dependency on the live API data feed.

LeaseLeads operates a hybrid model combining a one-time website build fee with ongoing monthly subscriptions. Clients pay a build fee of $5,000 to $6,000 at the outset, then a recurring fee starting at $200 per month for the data-feed engine and $350 per month for the virtual leasing agent. As of late 2022, the company was in the process of merging these into a single package.

Total monthly revenue was approximately $80,000, of which $25,000 was pure recurring SaaS MRR. The remaining roughly $55,000 per month came from productized web-development services, including custom API integrations that do not fit the templated recurring model. Gross churn was reported at below 1%, which Freund attributed to the combination of sunk-cost dynamics from the upfront build fee and the operational dependency clients develop on the live data feed. Profitability was not discussed in the interview.

The company sources freelance talent through platforms such as Upwork and Fiverr, vetting candidates with a standardized Typeform before bringing them into a longer-term working relationship. Gross margin, burn rate, CAC, LTV, and payback period were not discussed in the interview.

LeaseLeads employed 6 full-time team members as of late 2022. Several employees from the predecessor agency moved to Intergrowth when Freund split off. In addition to the full-time staff, the company works with approximately 15 freelancers covering content loading, quality assurance, and part-time web development, sourced and vetted through platforms including Upwork and Fiverr.

At the peak of the predecessor agency in 2020, the operation had 9 full-time employees and a freelance network of roughly 50 vetted contractors.