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M-Factorrevenue, acquisition & funding

Business Intelligence SoftwareSan Mateo, CaliforniaFounded 1996

M-Factor was acquired by DemandTec. See DemandTec's profile →

M-Factor develops web-based profit and revenue optimization software for the consumer goods, retail and restaurant sectors.

m-factor.comLinkedInUpdated Aug 10, 2026
Annual revenue
$82.9K
Aug 2020
Owner
DemandTec
Date not on record
Total raised
$30.2M
3 rounds

M-Factor revenue

M-Factor's annual revenue was $82.9K in August 2020, its last figure before DemandTec bought it (source not recorded).

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ReportedFounded 1996 at $0; every reading has its own bar
As ofRevenueSource
Aug 2020$82.9K–

– source not recorded

Who owns M-Factor

DemandTec owns M-Factor. The date and price of the deal are not on record.

M-Factor funding rounds & investors

M-Factor has raised $30.2M across three rounds since 2007. The latest was a $10M Series D in October 2009.

DateRoundRaised
Oct 2009Series D$10M
Feb 2009Series D$10.1M
Jun 2007Series C$10.1M
Total raised$30.2M

M-Factor CEO, founders & employees

Melodie Smith founded M-Factor in 1996 and led it as CEO. 1 person lists M-Factor as their employer on LinkedIn (August 2020).

M-Factor FAQ

What was M-Factor's revenue?

Before DemandTec bought it, M-Factor's annual revenue was $82.9K in August 2020 (source not recorded).

Who owns M-Factor?

DemandTec owns M-Factor.

How much funding has M-Factor raised?

M-Factor raised $30.2M across three funding rounds before DemandTec bought it. The last was a $10M Series D in October 2009.

Who founded M-Factor?

Melodie Smith founded M-Factor in 1996.

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How this page is sourced

Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun M-Factor? Join the podcast