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San Carlos, California, United States
DemandTec is an optimization app for retailers and companies providing cloud-based price, promotion and merchandizing analytics.
Last updated
In 2021, DemandTec's revenue reached $1.5M. Since its launch in 1999, DemandTec has shown consistent revenue growth.
DemandTec reached a $4.5M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $4.5M | - |
CEO
Dennis Self is the CEO of Acoustic, the parent company of DemandTec, a leading provider of AI-powered pricing solutions. Previously, Dennis was the President & CEO of Acxiom, and he led the sale of the company to IPG. He has also held senior roles at Deloitte, Gilead Sciences, and Electronic Arts. Throughout his career, Dennis has focused on helping customers connect business results to their marketing, data, and technology investments. He also served in the U.S. Navy Reserve as a Supply Corp Officer. Dennis received his bachelor’s and master’s degree in management information systems & decision sciences from Old Dominion University and his MBA from the University of Chicago Booth School of Business.
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DemandTec serves 700 customers.
DemandTec employs approximately 25 people as of 2026. It serves 700 customers that rely on its solutions.
DemandTec generates $1.5M in revenue.
DemandTec was founded by Dan Fishback.
The CEO of DemandTec is Dan Fishback.
DemandTec raised $0.
DemandTec has 25 employees.
DemandTec is headquartered in San Carlos, California, United States.
DemandTec operates across multiple industries. Browse revenue, funding, and growth data for DemandTec in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$4.5M
2021 Revenue
$1.5M
Customers
700
Funding
$0
Avg ACV
$2.1K
Team
25
Founded
1999
| Year | Milestone | Source |
|---|---|---|
| 2021 | DemandTec Hit $1.5m revenue in April 2021 | |
| 1999 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 25 employees (April 2021) |
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