Latka logo
DemandTec logo

DemandTecrevenue & acquisition

Analytics PlatformsSan Carlos, CaliforniaFounded 1999

DemandTec was acquired by IBM.

DemandTec is an optimization app for retailers and companies providing cloud-based price, promotion and merchandizing analytics.

demandtec.comLinkedInUpdated Aug 10, 2026
Annual revenue
$1.5M
Apr 2021
Owner
IBM
Date not on record
Employees
25
Apr 2021
Customers
700

DemandTec revenue

DemandTec's annual revenue was $1.5M in April 2021, its last figure before IBM bought it (source not recorded).

$0
$500K
$1M
$0
–
$1.5M
19992000–202021
ReportedFounded 1999 at $0; every reading has its own bar
As ofRevenueSource
Apr 2021$1.5M–

– source not recorded

Who owns DemandTec

IBM owns DemandTec. The date and price of the deal are not on record.

DemandTec CEO, founders & employees

Dan Fishback founded DemandTec in 1999 and led it as CEO. DemandTec had 25 employees (April 2021).

0
10
20
25
2021
ReportedOne figure per year; a reported figure wins over an estimate

DemandTec FAQ

What was DemandTec's revenue?

Before IBM bought it, DemandTec's annual revenue was $1.5M in April 2021 (source not recorded).

Who owns DemandTec?

IBM owns DemandTec.

How many employees does DemandTec have?

DemandTec had 25 employees in April 2021.

Who founded DemandTec?

Dan Fishback founded DemandTec in 1999.

Browse Analytics Platforms

How this page is sourced

Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun DemandTec? Join the podcast