DemandTec
San Carlos, California, United States
2021 Revenue
$1.5M
Customers
700
Avg ACV
$2.1K
Team
25
Founded
1999
DemandTec Revenue (2021)
DemandTec generated $1.5M in revenue in 2021.
DemandTec is an optimization app for retailers and companies providing cloud-based price, promotion and merchandizing analytics.
Last updated
DemandTec Revenue
In 2021, DemandTec's revenue reached $1.5M.
| Year | Milestone | Source |
|---|---|---|
| 2021 | DemandTec Hit $1.5m revenue in April 2021 | Not recorded |
| 1999 | Launched with $0 revenue |
Founder / CEO
Dan Fishback
CEO
Dennis Self is the CEO of Acoustic, the parent company of DemandTec, a leading provider of AI-powered pricing solutions. Previously, Dennis was the President & CEO of Acxiom, and he led the sale of the company to IPG. He has also held senior roles at Deloitte, Gilead Sciences, and Electronic Arts. Throughout his career, Dennis has focused on helping customers connect business results to their marketing, data, and technology investments. He also served in the U.S. Navy Reserve as a Supply Corp Officer. Dennis received his bachelor’s and master’s degree in management information systems & decision sciences from Old Dominion University and his MBA from the University of Chicago Booth School of Business.
Customers
DemandTec serves 700 customers.
DemandTec Employees & Team Size
DemandTec employs approximately 25 people as of 2026. It serves 700 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 25 employees (April 2021) | Not recorded |
Frequently Asked Questions about DemandTec
Who owns DemandTec?
DemandTec is owned by IBM, which acquired it.
What is DemandTec's revenue?
As of 2021, DemandTec generated $1.5M in revenue.
Who founded DemandTec?
DemandTec was founded by Dan Fishback.
When was DemandTec founded?
DemandTec was founded in 1999.
How many employees does DemandTec have?
As of 2021, DemandTec had 25 employees.
Where is DemandTec headquartered?
DemandTec is headquartered in San Carlos, California, United States.
Compare DemandTec to the industry
DemandTec operates across multiple industries. Browse revenue, funding, and growth data for DemandTec in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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