DemandTec
Valuation
$4.5M
2021 Revenue
$1.5M
Customers
700
Funding
$0
Avg ACV
$2.1K
Team
25
Founded
1999
How DemandTec CEO Dan Fishback grew DemandTec to $1.5M revenue and 700 customers in 2021.
DemandTec is an optimization app for retailers and companies providing cloud-based price, promotion and merchandizing analytics.
Last updated
DemandTec Revenue
In 2021, DemandTec's revenue reached $1.5M. Since its launch in 1999, DemandTec has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2021 | DemandTec Hit $1.5m revenue in April 2021 |
| 1999 | Launched with $0 revenue |
DemandTec Valuation, Funding Rounds
DemandTec's most recent disclosed valuation is $4.5M.
DemandTec is a bootstrapped Analytics Platforms startup. Founded in 1999, DemandTec has grown to $1.5M in revenue without raising any venture capital or outside funding.
As a self-funded Analytics Platforms SaaS company, DemandTec has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
DemandTec Employees & Team Size
DemandTec employs approximately 25 people as of 2026.
DemandTec has 25 total employees in different roles and functions. They have 700 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2021 | Reached 25 employees (April 2021) |
Founder / CEO
Dan Fishback
Dennis Self is the CEO of Acoustic, the parent company of DemandTec, a leading provider of AI-powered pricing solutions. Previously, Dennis was the President & CEO of Acxiom, and he led the sale of the company to IPG. He has also held senior roles at Deloitte, Gilead Sciences, and Electronic Arts. Throughout his career, Dennis has focused on helping customers connect business results to their marketing, data, and technology investments. He also served in the U.S. Navy Reserve as a Supply Corp Officer. Dennis received his bachelor’s and master’s degree in management information systems & decision sciences from Old Dominion University and his MBA from the University of Chicago Booth School of Business.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how DemandTec acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about DemandTec
What is DemandTec's revenue?
DemandTec generates $1.5M in revenue.
Who founded DemandTec?
DemandTec was founded by Dan Fishback.
Who is the CEO of DemandTec?
The CEO of DemandTec is Dan Fishback.
How much funding does DemandTec have?
DemandTec raised $0.
How many employees does DemandTec have?
DemandTec has 25 employees.
Where is DemandTec headquarters?
DemandTec is headquartered in San Carlos, California, United States.
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Compare DemandTec to the industry
DemandTec operates across multiple industries. Browse revenue, funding, and growth data for DemandTec in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .