Mad Street Denrevenue, valuation & funding
E-Commerce Personalization SoftwareRedwood City, CaliforniaFounded 2013CEO Ashwini Asokan
Mad Street Den is an E-Commerce Personalization Software company based in Redwood City, founded in 2013.
Mad Street Den revenue
Mad Street Den has not published its revenue. GetLatka estimates it at about $28M a year (October 2024).
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $15.7M | – |
| Oct 2023 | $18.7MEST. | GetLatka estimate |
| Oct 2024 | $28MEST. | GetLatka estimate |
– source not recorded
Mad Street Den valuation
Mad Street Den is privately held, so there is no Mad Street Den stock to buy. Investors valued it at $10M in August 2016.
Mad Street Den funding rounds & investors
Mad Street Den has raised $21.2M across three rounds since 2015. The latest was a $17M funding round in April 2019.
| Date | Round | Raised |
|---|---|---|
| Apr 2019 | Funding round | $17M |
| May 2017 | Funding round | $2.7M |
| Jan 2015 | Funding round | $1.5M |
| Total raised | $21.2M |
Mad Street Den competitors
Mad Street Den competes most directly with Syte and Imagga.
Syte
ImaggaMad Street Den CEO, founders & employees
Ashwini Asokan founded Mad Street Den in 2013 and runs it as CEO. Mad Street Den had 263 employees (December 2024, LinkedIn), down from 341 a year earlier.
- Ashwini AsokanFounder & CEO
All 7 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 263 | |
| Oct 2024 | 341 | |
| Oct 2023 | 341 | |
| Jul 2023 | 319 | – |
| Oct 2022 | 325 | |
| Dec 2021 | 344 | |
| Apr 2021 | 225 | – |
Mad Street Den FAQ
What is Mad Street Den's revenue?
GetLatka estimates Mad Street Den's revenue at about $28M a year (October 2024). The company hasn't published its own figure.
What is Mad Street Den's valuation?
Investors valued Mad Street Den at $10M in August 2016.
How much funding has Mad Street Den raised?
Mad Street Den has raised $21.2M across three funding rounds. The latest was a $17M funding round in April 2019.
Is Mad Street Den publicly traded?
No. Mad Street Den is a private company, so its shares aren't traded on a stock exchange.
How many employees does Mad Street Den have?
Mad Street Den had 263 employees in December 2024, according to LinkedIn.
Who is the CEO of Mad Street Den?
Ashwini Asokan is the CEO of Mad Street Den and founded the company in 2013.
Who founded Mad Street Den?
Ashwini Asokan founded Mad Street Den in 2013.
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Dec 19, 2024Data disclaimerReport a correctionClaim this profileRun Mad Street Den? Join the podcast