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2023 Revenue

$72K

Customers

180

Avg ACV

$400

Team

8

Founded

2020

Maynuu Revenue (2023)

Maynuu generated $72K in revenue in 2023.

Maynuu is a bootstrapped software platform built for small restaurant owners, offering digital menu management, online ordering, delivery, takeaway, reservations, and QR code in-house ordering. The company was founded in 2020 by Aaron D'Cruz and a Malaysia-based co-founder, launching first in Malaysia before expanding into Singapore roughly six to eight months before the June 2022 interview.

As of mid-2022, Maynuu generates approximately $3,000 per month in combined revenue across both markets, up from roughly $1,000 per month a year earlier. The platform charges an 8% transaction fee on gross merchandise volume, of which approximately 4% is remitted to Stripe, leaving Maynuu with a net take of roughly 4% per transaction.

The company has accumulated 1,800 restaurant sign-ups across Malaysia and Singapore, though only about 10% of those accounts, or 180 restaurants, are generating daily sales. D'Cruz, a 43-year-old self-taught developer and former restaurateur of 15 years, runs a five-person team alongside his co-founder, with whom he holds an approximately equal equity stake. The business is self-funded, with D'Cruz supplementing runway through freelance web development work.

Last updated

Maynuu Revenue

Maynuu generated $72K in revenue in 2023.

Maynuu reported combined monthly revenue of approximately $3,000 as of May 2022, split between two markets. Malaysia accounted for roughly RM 10,000 per month, which the host converted to approximately $2,300 in United States dollars, while Singapore contributed between SGD/USD 500 and $800 per month. Aaron D'Cruz confirmed those figures during the interview.

Maynuu Revenue GrowthReported revenue / ARR over time$0$20K$40K$60K$80K2020202120222023$0$12K$36K$72KSource: GetLatka.com
YearMilestoneSource
2023Maynuu Hit $72k revenue in October 2023Not recorded
2022Maynuu Hit $36k revenue in June 2022Interview6:27[1]
2021Maynuu Hit $12k revenue in June 2021Not recorded
2020Launched with $0 revenue

One year earlier, in approximately May 2021, the company was generating roughly one-third of its current revenue, or about $1,000 per month, representing a roughly 200% increase over the twelve-month period. D'Cruz attributed growth primarily to cold outreach, specifically cold direct messages on Instagram, supplemented by word-of-mouth referrals from existing customers and personal contacts.

Founder / CEO

Aaron D'Cruz

Co-Founder and GM

Aaron D'Cruz, 43 at the time of the June 2022 interview, is the CEO and co-founder of Maynuu. He began coding in 2001 but did not pursue software development professionally at that time, instead spending 15 years in the restaurant business, which included operating a bakery. He subsequently sold those businesses and transitioned into full-time web development before founding Maynuu.

Maynuu has two co-founders. D'Cruz's co-founder is based in Malaysia and the two hold an approximately 50/50 equity split, which D'Cruz said he does not regret. D'Cruz describes himself as a self-taught developer and counts as one of the team's two and a half engineers, calling himself the half given his non-traditional background. He found the SaaS Academy Growth Accelerator through a Twitter direct message from Dan Martell's team, after D'Cruz had been building in public on the platform.

Net worth was not discussed in the interview and no basis exists to estimate it.

Q&A

QuestionAnswer
What's your age?46

Customers

Maynuu had 1,800 total restaurant sign-ups across Malaysia and Singapore as of May 2022. Of those, approximately 10%, or 180 restaurants, are considered active users, defined as accounts generating daily sales. The remaining sign-ups use the platform for seasonal sales or occasional events.

The average order value per transaction is $80. At $3,000 in monthly revenue divided across 180 active restaurants, the implied average revenue per active restaurant per month is approximately $17. Maynuu does not offer a free tier in the traditional sense; restaurants can sign up and use the system without generating transactions, but the platform earns nothing until a sale is processed. Pricing per seat or a flat subscription fee structure was not discussed.

Maynuu serves 180 customers.

Maynuu Business Model

Maynuu earns revenue by charging restaurants an 8% platform fee on every transaction processed through the system. Of that 8%, approximately 4% is passed through to Stripe for payment processing, leaving Maynuu with a net take of roughly 4% per transaction. D'Cruz confirmed this structure, noting that the company does not retain the full fee.

With 180 actively transacting restaurants generating $3,000 in combined monthly revenue, the implied average revenue per active restaurant is approximately $17 per month, a figure the host calculated and D'Cruz confirmed as roughly accurate. The average order value per transaction is approximately $80. The company does not appear to charge a flat subscription fee; monetization is entirely transaction-based.

Maynuu is bootstrapped and self-funded. Profitability was not explicitly discussed in the interview. D'Cruz noted that he supplements the company's runway through freelance web development work and savings from the prior sale of his restaurant and bakery. The company is enrolled in Dan Martell's SaaS Academy Growth Accelerator program at a cost of $500 per month, to which D'Cruz has committed for one year, representing a total commitment of $6,000. Gross margin, burn rate, churn, LTV, CAC, and net revenue retention were not discussed in the interview.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Average revenue per user (2022)

$17

“Nathan Latka: You're doing about $17 per restaurant per month right now. Correct? Aaron D'Cruz: There thereabouts. That sounds right.”

Watch at 7:12

Free users (2022)

1800

“Aaron D'Cruz: We've got about 1,800 sign ups across two countries.”

Watch at 2:12

Maynuu Employees & Team Size

Maynuu had a team of five people as of June 2022. Of those five, D'Cruz described the engineering capacity as approximately two and a half, with two full engineers and D'Cruz himself counting as the half given his self-taught background. The co-founder is based in Malaysia. Team composition beyond engineering and the two co-founders was not detailed in the interview.

Maynuu employs approximately 8 people as of 2026, up from 5 in 2022. It serves 180 customers that rely on its solutions.

Maynuu Team GrowthReported headcount over time0246810202020212022202300335588Source: GetLatka.com
YearMilestoneSource
2023Reached 8 employees (November 2023)Not recorded
2022Reached 5 employees (June 2022)Interview
2021Reached 3 employees (November 2021)Not recorded

Frequently Asked Questions about Maynuu

What is Maynuu's revenue?

As of 2023, Maynuu generated $72K in revenue.

Who founded Maynuu?

Maynuu was founded by Aaron D'Cruz.

When was Maynuu founded?

Maynuu was founded in 2020.

How many employees does Maynuu have?

As of 2023, Maynuu had 8 employees.

Where is Maynuu headquartered?

Maynuu is headquartered in Kuala Lumpur, Singapore.

Compare Maynuu to the industry

Maynuu operates across multiple industries. Browse revenue, funding, and growth data for Maynuu in each sector below.

Full Interview Transcripts

He sold his bakery to launch software for Restaurants, $36k in revenue alreadyJun 1, 2022

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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