2023 Revenue
$72K
Customers
180
Avg ACV
$400
Team
8
Founded
2020
Maynuu Revenue (2023)
Maynuu generated $72K in revenue in 2023.
Maynuu is a bootstrapped software platform built for small restaurant owners, offering digital menu management, online ordering, delivery, takeaway, reservations, and QR code in-house ordering. The company was founded in 2020 by Aaron D'Cruz and a Malaysia-based co-founder, launching first in Malaysia before expanding into Singapore roughly six to eight months before the June 2022 interview.
As of mid-2022, Maynuu generates approximately $3,000 per month in combined revenue across both markets, up from roughly $1,000 per month a year earlier. The platform charges an 8% transaction fee on gross merchandise volume, of which approximately 4% is remitted to Stripe, leaving Maynuu with a net take of roughly 4% per transaction.
The company has accumulated 1,800 restaurant sign-ups across Malaysia and Singapore, though only about 10% of those accounts, or 180 restaurants, are generating daily sales. D'Cruz, a 43-year-old self-taught developer and former restaurateur of 15 years, runs a five-person team alongside his co-founder, with whom he holds an approximately equal equity stake. The business is self-funded, with D'Cruz supplementing runway through freelance web development work.
Last updated
Maynuu Revenue
Maynuu generated $72K in revenue in 2023.
Maynuu reported combined monthly revenue of approximately $3,000 as of May 2022, split between two markets. Malaysia accounted for roughly RM 10,000 per month, which the host converted to approximately $2,300 in United States dollars, while Singapore contributed between SGD/USD 500 and $800 per month. Aaron D'Cruz confirmed those figures during the interview.
One year earlier, in approximately May 2021, the company was generating roughly one-third of its current revenue, or about $1,000 per month, representing a roughly 200% increase over the twelve-month period. D'Cruz attributed growth primarily to cold outreach, specifically cold direct messages on Instagram, supplemented by word-of-mouth referrals from existing customers and personal contacts.
Founder / CEO
Aaron D'Cruz
Co-Founder and GM
Aaron D'Cruz, 43 at the time of the June 2022 interview, is the CEO and co-founder of Maynuu. He began coding in 2001 but did not pursue software development professionally at that time, instead spending 15 years in the restaurant business, which included operating a bakery. He subsequently sold those businesses and transitioned into full-time web development before founding Maynuu.
Maynuu has two co-founders. D'Cruz's co-founder is based in Malaysia and the two hold an approximately 50/50 equity split, which D'Cruz said he does not regret. D'Cruz describes himself as a self-taught developer and counts as one of the team's two and a half engineers, calling himself the half given his non-traditional background. He found the SaaS Academy Growth Accelerator through a Twitter direct message from Dan Martell's team, after D'Cruz had been building in public on the platform.
Net worth was not discussed in the interview and no basis exists to estimate it.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 46 |
Customers
Maynuu had 1,800 total restaurant sign-ups across Malaysia and Singapore as of May 2022. Of those, approximately 10%, or 180 restaurants, are considered active users, defined as accounts generating daily sales. The remaining sign-ups use the platform for seasonal sales or occasional events.
The average order value per transaction is $80. At $3,000 in monthly revenue divided across 180 active restaurants, the implied average revenue per active restaurant per month is approximately $17. Maynuu does not offer a free tier in the traditional sense; restaurants can sign up and use the system without generating transactions, but the platform earns nothing until a sale is processed. Pricing per seat or a flat subscription fee structure was not discussed.
Maynuu serves 180 customers.
Maynuu Business Model
Maynuu earns revenue by charging restaurants an 8% platform fee on every transaction processed through the system. Of that 8%, approximately 4% is passed through to Stripe for payment processing, leaving Maynuu with a net take of roughly 4% per transaction. D'Cruz confirmed this structure, noting that the company does not retain the full fee.
With 180 actively transacting restaurants generating $3,000 in combined monthly revenue, the implied average revenue per active restaurant is approximately $17 per month, a figure the host calculated and D'Cruz confirmed as roughly accurate. The average order value per transaction is approximately $80. The company does not appear to charge a flat subscription fee; monetization is entirely transaction-based.
Maynuu is bootstrapped and self-funded. Profitability was not explicitly discussed in the interview. D'Cruz noted that he supplements the company's runway through freelance web development work and savings from the prior sale of his restaurant and bakery. The company is enrolled in Dan Martell's SaaS Academy Growth Accelerator program at a cost of $500 per month, to which D'Cruz has committed for one year, representing a total commitment of $6,000. Gross margin, burn rate, churn, LTV, CAC, and net revenue retention were not discussed in the interview.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Average revenue per user (2022)
$17
“Nathan Latka: You're doing about $17 per restaurant per month right now. Correct? Aaron D'Cruz: There thereabouts. That sounds right.”
Watch at 7:12Free users (2022)
1800
“Aaron D'Cruz: We've got about 1,800 sign ups across two countries.”
Watch at 2:12Maynuu Employees & Team Size
Maynuu had a team of five people as of June 2022. Of those five, D'Cruz described the engineering capacity as approximately two and a half, with two full engineers and D'Cruz himself counting as the half given his self-taught background. The co-founder is based in Malaysia. Team composition beyond engineering and the two co-founders was not detailed in the interview.
Maynuu employs approximately 8 people as of 2026, up from 5 in 2022. It serves 180 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 8 employees (November 2023) | Not recorded |
| 2022 | Reached 5 employees (June 2022) | Interview |
| 2021 | Reached 3 employees (November 2021) | Not recorded |
Frequently Asked Questions about Maynuu
What is Maynuu's revenue?
As of 2023, Maynuu generated $72K in revenue.
Who founded Maynuu?
Maynuu was founded by Aaron D'Cruz.
When was Maynuu founded?
Maynuu was founded in 2020.
How many employees does Maynuu have?
As of 2023, Maynuu had 8 employees.
Where is Maynuu headquartered?
Maynuu is headquartered in Kuala Lumpur, Singapore.
Compare Maynuu to the industry
Maynuu operates across multiple industries. Browse revenue, funding, and growth data for Maynuu in each sector below.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed
CloudWaitress.com
CloudWaitress is a real-time online ordering solution for food businesses
supereasy
Design & Dev help for modern startups
Framework
Framework is an all-in-one tool for teams and individuals.
DIGGLE
Developer of budget management software designed to increase the efficiency and accuracy of...
Kunveno
Kunveno is a German B2B SaaS platform focused on employee engagement and appreciation, built for...
Featurebase
Your central hub for collecting feedback & communicating updates.