How Kunveno CEO Yannick Dickel grew Kunveno to $54.5K revenue and 5 customers in 2024.

conveno.de launched because him and his two buddies built it internally at a big company called Trump they said we need to spin this bad boy out Trump said here's some money six figures give us 20 of the new company they spun it out now they've got caught five paying customers paying on average you know caught 500 bucks ish per month doing 2500 per month right now in Revenue hoping to double Revenue to five thousand a month by December and then go out and raise call it 500k out of 2.5-ish postpone evaluation we'll see if he can get it done tough market right now again they are helping you drive up your employee engagement with their platform conveno.de hey folks my guest today is Yannick Dickel he's building a company called conveino.de it's a B2B SAS appreciation platform Yannick you ready to take us to the top yeah sure all right so you launched in 2022 it looks like it's you know you're playing in the HR Tech space a leading appreciation platform for employees what does that mean that's right we started last year I mean um HR Tech yeah we sometimes we struggle with the term maybe let's say work Tech because we're doing it mainly for the workforce and Enterprise for Enterprise customers so we are building a B2B app and that integrates also in in other apps for example Microsoft teams and our ultimate goal is to increase Employee Engagement through fun and easy rituals which will be placed on our platform and also empowers teams for example to celebrate their successes online and can you be really specific what do you know Employee Engagement can mean a lot of things what specifically what kind of Engagement I mean team engagement so our focus is on engaging teams making sure everyone feels valued in the team and is seen for his or her engagement in the team um yeah so that's yeah that's right please be specific so there's there's thousands of Founders listening right now that have a team of five people on their customer success team they want to get more engagement from the customer success team they would use your tool to what get more from the customer success team to get on more zoom calls or to respond to more slack messages or to go on more vacations together what is it what do you mean by engagement I mean ultimately what we can measure is making sure everyone feels appreciated how do you measure that um by for example by asking our users and how appreciated do you feel from your team colleagues from your organization from the sales department for example in your case so that's what we what we typically ask our users and we can see and already a good good numbers and success why can't I just set up a free type form and email my whole team hey do you feel appreciated yes or no answer the survey uh you could you could do that but I mean um in our with our tool you can you are reminded for example to uh just to give positive feedback to someone who helped you out in a project or in other work environments so that's pretty much what we do we bring people together we make sure everyone feels valued and to have a possibility to give to give positive feedback I mean when I want to get positive feedback to somebody I found about they going slack and I publicly say great job on this it looks wonderful and then people hit all the like and heart emojis why why is your solution better than what I just described I mean you can do that for a smaller um for smaller teams I'd say up to maybe 100 people but in larger organizations and that what we that's what we target from say uh 100 to uh larger than three thousand five thousand people it's hard to uh to get it going with uh such as like a channel so that's what we what we focus on and to make sure like the whole organization is is within that framework and how do you think about pricing what do one of these customers use that they use you today what do they pay per month or per year on average um on average they pay to a US dollar per month per user so that's pretty much uh for in our uh in our case for for almost every employee that do all your companies today you mentioned your core you know your Target customer has more than 100 ftes so are all your customers today larger than 100 FTS uh yeah they are right okay I see and do they usually buy a package that for the whole entire team or do they test it with a small team first um it depends on the on the size of of the customer we typically we we split it onto um T-shirt sizes with customers so it's SM and L uh large and so for example for a large customer with 3 000 user states start with let's say 500 users and then sort of roll it out for for the other ones oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built it into the beautiful interface inside of founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for evaluation this year now the secret valuation is there's many different ways to value a SAS business so the reason you're going to see three or four different evaluations inside of your founder path dashboard this is all free by the way is because depending on who's doing the buying of your SAS company you're going to get a different valuation a VC is going to pay a different valuation private Equity Firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when I hover over here here right so the teal is what a VC would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on YouTube all these datas are built from real-time valuation data points Founders share with us on the show so traction 1.2 million seed round 3.7 raise they sold 22 percent of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of SAS valuation than what you can get now inside of founder path and we're thrilled to bring it to you all right we're gonna go back to the YouTube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your evaluation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview if you took an average of just the average number of seats right that a company might pay you for what would the average be across your full customer base something like you know 150 200 um no probably a bit more more than like 500 to a thousand yeah okay wow so that's big so they're so these are like 5 000 person companies paying you for 500 to a thousand seats right right okay okay so 500 seats on average are two bucks to see I mean folks are paying an average maybe a grand per month or you're targeting 12 000 per year contracts that's right that's right interesting okay very cool all right now that we understand sort of pricing today and sort of where you're at today give us the back story here you launched it last year are you sole founder uh no we're a team of three founders and we got two knowledge about each other working for a large Manufacturing Company actually in Germany uh called Trump and then we got to know a very positive work environment and Company culture but we also got to know how quickly things can change for example during lockdown times during covert Etc so we decided back then we decided to do something to keep people attached to their teams and ultimately to to their company so we established what you could say a sort of a prototype for what we are currently developing with conveno and we are also a corporate spin-offs so we we started um with Trump and now we're we're doing it uh as our own business and uh yeah developing the system even more this Trump since the corporate spinopters Trump own a chunk of the company today yeah but only a minority stake in the company right okay so they took like 10 or 20 percent and then the three of you guys split the rest right right that's it I see I see okay very cool very interesting what was that like was it hard to convince Trump to let you take the technology with your two buddies out of the company and spin it all I mean they also profit from from our business because they're a customer themselves so I I think it's quite beneficial for for both sides and also um for example for for employer branding topics that's quite interesting to to...