Aida identified Gong and Chorus as the primary global competitors to MiiTel. He described MiiTel as equivalent to Gong plus an IP phone service such as Zoom Phone, Dialpad, or RingCentral, delivered as a single product at a lower price point. According to Aida, the combined cost of Gong and a separate IP phone service runs $100 to $140 per user per month, compared with MiiTel's $69 base price. These cost figures are Aida's characterization of competitor pricing and are not confirmed by those companies.
Aida noted that ZoomInfo acquired Chorus for approximately $450 million in 2021, a figure he cited as context for potential M and A interest in MiiTel from companies seeking Asia Pacific expansion. He also mentioned having spoken with Roy Sehgal, a former Chorus executive, and acknowledged that Gong and ZoomInfo would be logical acquirers given MiiTel's Asia Pacific positioning. No acquisition discussions were active at the time of the interview.