Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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at Norton (@miss.excel on Instagram & TikTok) energetically teaches Microsoft Excel to individuals, businesses and educational institutions through her line of Excelerator Courses and customized group training sessions.
As featured in Forbes, Business Insider, Daily Mail, Fortune, Bloomberg and Entrepreneur -- Kat is a mission driven entrepreneur, a spreadsheet connoisseur, and a passionate teacher.
Since launching Miss Excel on TikTok and Instagram in June 2020, Kat has built a growing community of over 1 million people from around the world. She infuses her lessons with creativity to provide a memorable experience for the viewer and makes learning fun!
Last updated
In 2024, Miss Excel's revenue reached $2.9M. The company previously reported $2M in 2023. Since its launch in 2020, Miss Excel has shown consistent revenue growth.
Miss Excel is a bootstrapped Spreadsheets Software startup. Founded in 2020, Miss Excel has grown to $2.9M in revenue without raising any venture capital or outside funding.
As a self-funded Spreadsheets Software SaaS company, Miss Excel has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Miss Excel yet.
Miss Excel employs approximately 9 people as of 2026.
Miss Excel generates an estimated $2.9M in annual revenue.
Miss Excel was founded by Kat Norton.
The CEO of Miss Excel is Kat Norton.
Miss Excel is bootstrapped and has not raised outside funding.
Miss Excel has 9 employees.
Miss Excel is headquartered in New York, New York, United States.
Miss Excel operates across multiple industries. Browse revenue, funding, and growth data for Miss Excel in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$2.9M(Est.)
Funding
$0
Team
9
Founded
2020
| Year | Milestone | Source |
|---|---|---|
| 2024 | Miss Excel Hit $2.9m revenue in October 2024 | Estimated |
| 2023 | Miss Excel Hit $2m revenue in November 2023 | |
| 2020 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 9 employees (October 2024) | |
| 2023 | Reached 9 employees (November 2023) |
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