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How Ethelo CEO John Richardson grew to $2.9M revenue with a 16 person team in 2024.

Developer of a web technology intended to help large groups to reach better decisions collectively. The company's platform gives participants a meaningful role in the decision-making process, balances the interest of decision-makers and stakeholders, and the algorithm helps break down complex decisions into a series of simpler decisions that can be tackled collectively, helping engagement consultants, developers, architects, municipalities, and enterprises to easily turn the input of large and diverse groups into actionable, broadly supported decisions.

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Ethelo Revenue

In 2024, Ethelo's revenue reached $2.9M. The company previously reported $1.8M in 2023. Since its launch in 2011, Ethelo has shown consistent revenue growth.

Ethelo Revenue GrowthReported revenue / ARR over time$0$750K$1.5M$2.3M$3M$3.8M20112013201520172019202120232024$0$1.5M$2.9MSource: GetLatka.com
YearMilestoneQuote
2024Ethelo Hit $2.9m revenue in October 2024
2023Ethelo Hit $1.8m revenue in December 2023
2021Ethelo Hit $1.5m revenue in April 2021
2011Launched with $0 revenue

Ethelo Valuation, Funding Rounds

Ethelo is a bootstrapped Team Collaboration Software startup. Founded in 2011, Ethelo has grown to $2.9M in revenue without raising any venture capital or outside funding.

As a self-funded Team Collaboration Software SaaS company, Ethelo has built its business with no outside investment.

Ethelo Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12011Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

John Richardson

CEO

John is a mathematician, lawyer, entrepreneur and the inventor of the Ethelo technology.

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Customers

We do not have customer count information for Ethelo yet.

Ethelo Employees & Team Size

Ethelo employs approximately 16 people as of 2026, including 1 sales reps that carry a quota.

Ethelo Team GrowthReported headcount over time04812162020112013201520172019202120232024001616Source: GetLatka.com
YearMilestone
2024Reached 16 employees (October 2024)
2023Reached 16 employees (December 2023)
2022Reached 13 employees (December 2022)
2021Reached 16 employees (December 2021)
2021Reached 18 employees (April 2021)

Frequently Asked Questions about Ethelo

What is Ethelo's revenue?

Ethelo generates an estimated $2.9M in annual revenue.

Who founded Ethelo?

Ethelo was founded by John Richardson.

Who is the CEO of Ethelo?

The CEO of Ethelo is John Richardson.

How much funding does Ethelo have?

Ethelo is bootstrapped and has not raised outside funding.

How many employees does Ethelo have?

Ethelo has 16 employees.

Where is Ethelo headquarters?

Ethelo is headquartered in Vancouver, British Columbia, Canada.

Compare Ethelo to the industry

Ethelo operates across multiple industries. Browse revenue, funding, and growth data for Ethelo in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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