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Developer of a web technology intended to help large groups to reach better decisions collectively. The company's platform gives participants a meaningful role in the decision-making process, balances the interest of decision-makers and stakeholders, and the algorithm helps break down complex decisions into a series of simpler decisions that can be tackled collectively, helping engagement consultants, developers, architects, municipalities, and enterprises to easily turn the input of large and diverse groups into actionable, broadly supported decisions.
Last updated
In 2024, Ethelo's revenue reached $2.9M. The company previously reported $1.8M in 2023. Since its launch in 2011, Ethelo has shown consistent revenue growth.
Ethelo is a bootstrapped Team Collaboration Software startup. Founded in 2011, Ethelo has grown to $2.9M in revenue without raising any venture capital or outside funding.
As a self-funded Team Collaboration Software SaaS company, Ethelo has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
John is a mathematician, lawyer, entrepreneur and the inventor of the Ethelo technology.
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
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| Advice for 20 year old self | - |
We do not have customer count information for Ethelo yet.
Ethelo employs approximately 16 people as of 2026, including 1 sales reps that carry a quota.
Ethelo generates an estimated $2.9M in annual revenue.
Ethelo was founded by John Richardson.
The CEO of Ethelo is John Richardson.
Ethelo is bootstrapped and has not raised outside funding.
Ethelo has 16 employees.
Ethelo is headquartered in Vancouver, British Columbia, Canada.
Ethelo operates across multiple industries. Browse revenue, funding, and growth data for Ethelo in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$2.9M(Est.)
Funding
$0
Team
16
Founded
2011
| Year | Milestone | Source |
|---|---|---|
| 2024 | Ethelo Hit $2.9m revenue in October 2024 | Estimated |
| 2023 | Ethelo Hit $1.8m revenue in December 2023 | Estimated |
| 2021 | Ethelo Hit $1.5m revenue in April 2021 | |
| 2011 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 16 employees (October 2024) | |
| 2023 | Reached 16 employees (December 2023) | |
| 2022 | Reached 13 employees (December 2022) | |
| 2021 | Reached 16 employees (December 2021) | |
| 2021 | Reached 18 employees (April 2021) |
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