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2023 Revenue

$156.9K(Est.)

Customers · 2022

400(Est.)

Team · 2024

2

Founded

2015

Modio LLC Revenue (2023)

Modio LLC generated an estimated $156.9K in annual revenue in 2023. Source: GetLatka estimate

Modio LLC operates theplot.io, a web-based storyboarding application designed to streamline video preproduction and client collaboration. Founded in 2015 by Adrian Thompson, the product grew out of Thompson's frustration with the absence of dedicated storyboarding tools during his work running a motion graphics studio he launched in 2012.

As of May 2022, the platform had approximately 400 paying customers and was generating roughly $4,000 per month in monthly recurring revenue, a figure that had remained largely flat for three to four years. Thompson described the business as a self-funded side project, bootstrapped without outside investors or formal coaching, and built primarily on organic SEO.

Thompson introduced tiered pricing in the month before the interview, moving from a single $10 flat rate to three plans priced at $10, $15, and $20 per month. He stated a minimum acceptable acquisition price of north of $100,000, describing the business as roughly at breakeven after developer costs.

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Modio LLC Revenue

Modio LLC generated an estimated $156.9K in annual revenue in 2023.

Theplot.io was generating approximately $4,000 per month in monthly recurring revenue as of May 2022, implying an annualized run rate of roughly $48,000. Thompson told the host that revenue had been consistent in the $3,000 to $5,000 per month range for the prior three to four years, with no meaningful growth over that period. The best single month on record reached $6,000 to $7,000, a spike Thompson attributed to annual subscription payments landing in the same period.

Modio LLC Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$40K$80K$120K$160K$200K202120222023$36K$4K$156.9KSource: GetLatka.com
YearMilestoneSource
2023Modio LLC Hit $156.9k revenue in November 2023Estimated
2022Modio LLC revenue run rate in January 2022: $4kInterview4:03[1]
2021Modio LLC Hit $36k revenue in May 2021Not recorded

Thompson acknowledged the plateau directly, saying he had tried Facebook advertising agencies, influencer outreach, and a year-long campaign targeting schools without breaking through. The one tactic he credited with consistent results was creating free downloadable storyboard templates that ranked in search and funneled visitors toward the paid product.

Profitability was not confirmed. Thompson described the business as roughly at breakeven after reinvesting subscription revenue into developer costs, and said he had considered stopping development spending to collect profit before a potential sale.

Founder / CEO

Adrian Thompson

CEO

Adrian Thompson is the founder and CEO of Modio LLC, the company behind theplot.io. At the time of the May 2022 interview he was 34 years old, turning 34 the day after the recording. He is married with three children.

Thompson founded a motion graphics studio in 2012, working his way from freelance animator to studio owner after growing frustrated with clients who skipped storyboarding and required him to redo work multiple times. The studio remained his primary business and source of income at the time of the interview. Before building theplot.io, Thompson created scripts for Adobe After Effects as his first digital product venture, a project that generated approximately $1,000 per month in passive income and helped him accumulate the capital he later invested in the storyboarding application.

Thompson paid $15,000 in 2015 to a freelance developer, found through a UI designer friend in the Bay Area, to build the initial MVP of theplot.io. He described himself as a non-developer who learned GitHub, SEO, and SaaS growth tactics through podcasts and books without formal coaching or investors. He stated a minimum acceptable acquisition price of north of $100,000, framing that figure as fair given the state of the business and the time he had invested.

Q&A

QuestionAnswer
What's your age?37

Customers

Theplot.io had approximately 400 paying customers as of May 2022. For most of the product's history, all customers paid a single flat rate of $10 per month for unlimited access. In the month before the interview, Thompson introduced three pricing tiers: a solo plan at $10 per month, a team plan with up to five collaborators per project at $15 per month, and a business plan with unlimited collaborators at $20 per month. The product also supports annual subscriptions, which Thompson noted can create revenue spikes in months when multiple annual payments land simultaneously.

Thompson also noted that enterprise clients from his motion graphics studio used theplot.io as part of their video production workflow, representing a small but direct customer acquisition channel alongside the dominant SEO channel.

Modio LLC serves 400 customers.

Modio LLC Business Model

Theplot.io operates on a monthly and annual subscription model with three pricing tiers ranging from $10 to $20 per seat per month. With approximately 400 customers and roughly $4,000 in monthly recurring revenue at the time of the interview, average revenue per user implied by those figures is approximately $10 per month, consistent with the prior flat-rate pricing that had been in place until shortly before the interview. Thompson acknowledged he had been leaving money on the table by not offering tiered pricing sooner.

The business is fully bootstrapped and has reinvested subscription revenue into ongoing developer costs. Thompson described the operation as approximately at breakeven after those costs, meaning free cash flow was minimal. He said he had considered halting development spending to accumulate profit ahead of a potential sale. No gross margin, churn rate, LTV, CAC, or burn rate figures were discussed in the interview.

Thompson's affiliate program had attracted 50 sign-ups as of May 2022 but had not been a meaningful revenue driver, which he attributed to limited active promotion of the program.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2022)

400(Est.)

“Nathan Latka: And so how many paying customers today? Adrian Thompson: Only about 400 ish. 400, I think.”

Watch at 3:30

Modio LLC Employees & Team Size

Team size and employee headcount were not discussed in detail during the interview. Thompson indicated he works with freelance developers on an ongoing basis, paying them from subscription revenue, but no specific headcount or contractor count was stated.

Modio LLC employs approximately 2 people as of 2024, down from 24 in 2023.

Modio LLC Team GrowthReported headcount over time0612182430202020212022202320249922Source: GetLatka.com
YearMilestoneSource
2024Reached 2 employees (October 2024)LinkedIn
2023Reached 24 employees (November 2023)Not recorded
2022Reached 15 employees (November 2022)Not recorded
2021Reached 10 employees (November 2021)Not recorded
2020Reached 9 employees (November 2020)Not recorded

Frequently Asked Questions about Modio LLC

What is Modio LLC's revenue?

As of 2023, Modio LLC generated an estimated $156.9K in annual revenue.

Who founded Modio LLC?

Modio LLC was founded by Adrian Thompson.

When was Modio LLC founded?

Modio LLC was founded in 2015.

Who is the CEO of Modio LLC?

The CEO of Modio LLC is Adrian Thompson.

How many employees does Modio LLC have?

As of 2024, Modio LLC had 2 employees.

Where is Modio LLC headquartered?

Modio LLC is headquartered in Redmond, Oregon, United States.

Compare Modio LLC to the industry

Modio LLC operates across multiple industries. Browse revenue, funding, and growth data for Modio LLC in each sector below.

Full Interview Transcripts

He'd sell this side project for $100,000. Is that the right price?May 25, 2022

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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