Thompson referenced frame.io as a product that solved the problem of reviewing finished videos but did not address the storyboarding stage, positioning theplot.io in the gap between raw concept and finished-video review. He noted that a competitor that was also a motion graphics studio launched around the same time he started theplot.io in 2015, and that seeing that launch validated his own idea rather than discouraging him.
At the time of the interview, Thompson observed that Canva ranked first on Google for the keyword storyboard creator, a term he had previously held. He also noted new competitors appearing and reaching out for sponsored posts on his site, which he described as a signal that the space was attracting more entrants. No revenue or funding figures for any competitor were stated by Thompson, and none should be taken as company-confirmed data.